Business plan of e-commerce website

Whether it is successful or not, I believe that as long as everyone chooses to start a business for their dreams, then the business plan must be well prepared. Whether for yourself or your partners, this plan can help you on your entrepreneurial road. Next, please look at the business plan of the e-commerce website.

I. Purpose and business model

Purpose: to become the leading professional luggage wholesale website in the industry;

We sell not only a bag, but also a kind of sensibility and fashion; Positive and optimistic modern lifestyle;

Business model: the business model of BTOC;

The combination of website and entity.

Second, the product overview

Cloth bag, leather bag, bamboo craft bag, straw bag, etc.

Third, the market analysis

With the rapid development of social economy and culture, people pay more and more attention to the grasp of fashion elements and the pursuit of personality charm. Especially as an indispensable part of women's daily dress, bags have become a hot spot for many women to consider in dress. More and more women have realized that bags will bring extraordinary effects to the overall clothing collocation. Clever collocation can not only enhance personal temperament and taste, but also be a good companion in daily work and life. It is not surprising that a fashionable urban woman has several bags with different styles and materials.

According to relevant statistics, in recent years, the consumption demand of leather goods in China market can reach tens of billions of yuan every year, accounting for nearly 50% of the total global consumption. Leather culture presents a strong development momentum and an increasingly diversified market trend.

The adjustment of global industrial structure and the rapid development of information technology provide a new foundation and space for women's employment and entrepreneurial activities. While participating in economic construction, it is increasingly showing its own value and advantages. Those educated intellectual women are no longer willing to work nine to five. More and more people are engaged in self-employment, and a large part of them are engaged in clothing sales and other industries. They generally have the basic skills of e-commerce, which increases the convenience of finding goods, so online wholesalers appear. Online wholesale generally has the advantages of zero inventory, no need to rent facade houses and other low costs, and has strong competitiveness and development potential.

Xx Luggage City, a key project of Fengxian District government approved by XX City, is a large luggage and leather market integrating industry, commerce, information, logistics, exhibition and R&D, with a controlled planning of 2,800 mu, including 860 mu of commercial land. There are as many as 30,000 luggage enterprises in neighboring Jiangsu and Zhejiang provinces, while there are hundreds in Fengcheng and its nearby areas, forming a strong industrial support. After the completion of xx Luggage City, it will include a large-scale and complete industrial cluster, which can attract more than 2,000 manufacturers to enter the city for home development and arrange 40,000 jobs. After the market is put into operation, it is estimated that the annual turnover will reach 6-10 billion yuan.

Fourth, the competition analysis

At present, the development momentum is the fastest, but it is located in Dongying, Shandong Province, and its geographical and information advantages cannot be compared with xx. However, they have now left Shandong and set up an office in Guangdong.

Located in Ningbo, it is in the early stage of development and its scale is still relatively small.

Located in Guangdong, the network promotion is not very successful, but it is catching up.

Verb (abbreviation of verb) financial forecast

1 The initial operating expenses are about 60,000 yuan (the actual initial investment is about 30,000 yuan), 65,438+break even before February 2006, and two or three physical stores will be opened in xx.

Sixth, the marketing mix strategy.

Because we are an e-commerce company in the early stage of our business, we adopt a marketing method based on network promotion.

Traditional media: considering the cost and effect of the initial stage of entrepreneurship, it will not be considered for the time being;

Network promotion: Buy keywords and network rankings on Google and Baidu, buy real names online (372 1), open stores on Taobao and Yi Bei, and become a member of "Sincere Communication" of Alibaba, so as to join Alibaba as a "China supplier" at an early date. At the same time, posting pictures in Tianya, Ruili, Worry-Free Group Buying and other well-known forums to strengthen publicity.

Promotion means: New members who join the club or register as posting members within a certain period of time (such as 10, 1 to10,7) through QQ group sending and forum posting will have the opportunity to get the fashion bags provided by the website for free, so as to improve the popularity index. For example, the forum has the highest number of online users at the same time. Another recommendation is to make a special sale on the free online shop platform, such as choosing a small bag. It should be said that anyone who logs on this platform will see that this is a good publicity for the store. This kind of publicity is still very attractive. Many buyers will pay attention to your store and see what your next preferential activities are, so people will get together.

Intelligence gathering: According to my observation, the information protection awareness of similar websites is not strong, which leads to the leakage of customer information. Now I have collected the basic information of about 300 prospective wholesale customers. The main contact methods are QQ, E-MAIL and telephone. Contact information of potential customers can also be found in Taobao, Yi Bei, Yipai, Paipai and Netease photo albums; If we can win 20% customers, we can reach 60 customers in a short time, which reduces the investment risk;

Campus promotion: business is floating in colleges and universities. The survey shows that there are more than170,000 college students in China, who are powerful consumers and potential consumers of fashion products. College students are the leaders of the future consumption fashion and direction, especially in the consumption of middle and high-end goods. According to the survey, it is known that the media that college students often contact now account for 87%, TV accounts for 50%, magazines account for 50%, newspapers account for 53%, radio accounts for 3%, and others account for 10%. It can be seen that online publicity and TV advertisements are the preferred media for college students. After-school life of college students should be rich and colorful, with the Internet accounting for 70%. We can attract their attention through luggage design competitions and recruiting sample clothes models. At the same time, it can also develop college students from other provinces, open up local markets and make them business partners. Exploiting the college students' market is not only to gain the current market space, but also of great significance to the long-term development of enterprises.

Social image: support the national hope project as much as possible, increase the amount of funding year by year, cultivate employees' sense of social responsibility, and establish a good social image of the enterprise.

Seven. Capital demand and financing mode

Capital requirements: The initial operating cost in 65,438+0 years is about 60,000 yuan. Investors will be attracted to buy shares through entrepreneurial homes and creative winners, but the investor's shareholding will not exceed 49%, which is negotiable.

Cooperation mode: the investor contributes capital, implements financial supervision and does not participate in the specific operation of the website.

Eight. Team overview

Sponsor: Return to xx Beach

More than 3 years sales experience, business has been among the best in the company;

During my work in * * Electric Machinery (xx) Co., Ltd., I took the lead in completing the first business of138,000 among 10 people under the condition of low product awareness and fierce market competition;

During my work in xx** Electronics Co., Ltd., I took the lead in signing the bill for 438,000 yuan, which had a certain impact on the company, in the absence of long-term progress and three years of model projects in the newly developed business area of xx.