Responsibilities of marketing director

Responsibilities of marketing director

Nowadays, the frequency of job responsibilities is on the rise. Job responsibilities include the scope of work, the responsibility to achieve work objectives, the working environment, job qualifications and the relationship between posts. What kind of job responsibilities are effective? The following are the responsibilities of the marketing director I have compiled for you, hoping to help you.

Responsibilities of marketing director: 1 1. Participate in the formulation of the company's marketing strategy. According to the marketing strategy, formulate the company's marketing mix strategy and marketing plan, and organize the implementation after approval;

2. Responsible for the overall and on-site command of major public relations and promotion activities;

3. Regularly check and analyze the marketing environment, objectives, plans and business activities, timely adjust marketing strategies and plans, and formulate preventive and corrective measures to ensure the completion of marketing objectives and plans;

4. Make the market price of the company's new products according to the market and peers, and implement it after approval;

5, responsible for the negotiation and signing of major marketing contracts;

6. Make the annual professional training plan of marketing system and assist the training department to implement it;

7. Assist the general manager to establish and adjust the company's marketing organization, and establish, expand and adjust the marketing network for market segments;

8. Visit key customers regularly and irregularly to understand and deal with problems in time;

9. Liaise with government departments and relevant social organizations and institutions on behalf of the company.

Responsibilities of Marketing Director 2 Responsibilities:

1. Coordinate the internal management of the marketing department, prepare the annual market plan, conduct market research and keep abreast of market information;

2. Be responsible for the strategic analysis, strategic positioning, business structure, operation mode, competitive strategy and implementation planning management of the company's marketing system.

3. Develop the market, formulate and supervise the promotion of products and services, and be responsible for the overall performance of the company's marketing system.

4. Establish an effective coordination mechanism to promote the efficient joint operation among all business units and departments of the company.

Requirements:

1, bachelor degree or above, more than 5 years experience in marketing and public relations, and at least 3 years experience in team management;

2. Have a keen insight into market changes, have Internet thinking and be able to work under strong pressure;

3. Have a deep understanding of brand operation and marketing, practical experience and successful cases, and experience in IT, Internet, intelligent hardware and e-commerce is preferred.

Responsibilities of marketing director: 3 1. Responsible for the strategic analysis, strategic positioning, business structure, operation mode, competitive strategy and implementation planning management of the company's marketing system.

2. Lead the marketing system of multiple product lines. Open up the global market, gain the target market share and realize the brand building goal; Formulate and supervise the implementation effect of product and service promotion and brand promotion plan, and be responsible for the overall performance (soft and hard indicators) of the company's marketing system.

3. Establish customer rating standards and formulate systematic marketing strategies according to the characteristics of different types of customers. Summarize and form a one-on-one marketing public relations strategy for important customers of the company. Guide and supervise the implementation effect of various strategies.

4. Preside over the negotiation and signing of major marketing contracts of the company.

5. Guide and control the direction and progress of marketing work, and macro-control the development of marketing center according to the company's established goals.

6. Establish an effective coordination mechanism to promote the efficient joint operation of the marketing center and all departments of the company.

Responsibilities of Marketing Director 4 1. Fully understand the trend of national macro-policies.

2. Fully grasp the market situation of the company's products, understand the horizontal competition strategy and effective consumption demand, and provide scientific decision-making basis for the market positioning of the company's products.

3. Be fully responsible for the implementation of the company's marketing objectives and plans.

4. Responsible for drafting sales forecast and marketing plan.

5. Be responsible for supervising the formulation of sales and promotion plans.

6. Be responsible for making product sales implementation plan and supervising the implementation.

7. Be fully responsible for coordinating the working relationship between the Marketing Department and other departments of the company.

8. Be responsible for reviewing the marketing expenses of the company.

9. Be responsible for formulating the company's marketing management system and work norms.

10, responsible for the business guidance and professional training of the company's marketing personnel.

1 1. Hold regular company marketing meetings to fully and accurately grasp the company's marketing operation.

12, timely and accurately understand the company's intentions and instructions from the immediate superior, and carry them out.

13. Coordinate with relevant government departments, news media and advertising planning companies on behalf of the company to carry out important crisis public relations.

14, responsible for reviewing the implementation of the internal distribution scheme of sales commission.

15, leading, standardizing and assessing the work of direct subordinates.

16. Complete other tasks assigned by the immediate superior.

17, responsible for reviewing and controlling the marketing plan of the molecular company.

18, fully responsible for the company's customer information management and properly handle customer complaints at the marketing level.

19, concerned about the thoughts, work and life of subordinates.

Responsibilities of Marketing Director 5 Responsibilities:

1, according to the company's development strategy, formulate market expansion and operation strategies, formulate annual marketing plans, and organize their implementation.

2. Develop the company's new market and new operation mode to enhance the company's overall operation capability and market share;

3. Fully understand the market situation, and timely understand the situation of competitors and market dynamics;

4. Manage and evaluate the regular operation indicators of team members, and arrange and adjust the indicators.

Requirements:

1, bachelor degree or above, major in pharmaceutical enterprise management and marketing is preferred;

More than 2.8 years of marketing and related experience in medical and medical industry;

3. Have a keen strategic vision and overall concept, and have strong market analysis ability and management ability;

4. Excellent communication and expression skills, business negotiation skills and strong team spirit.

Responsibilities of Marketing Director 6 (1) Accurate positioning of enterprise marketing manager:

In the marketing process of enterprises, we feel the importance of the position of marketing manager more and more. An excellent marketing manager can help the marketing director to complete the marketing strategy task to a great extent. I have worked as a marketing manager in state-owned enterprises, private enterprises, collective enterprises and a multinational company in Europe. In the past two years, I visited enterprises in Jiangsu, Zhejiang, Guangdong and Beijing and discussed this issue with some marketing managers. We feel that the functional orientation of the marketing manager of China household appliances enterprises is inaccurate. In different enterprises, the positioning of marketing managers is different.

What are the marketing managers of these enterprises doing? There are many answers: the marketing manager equals the advertising section chief, and the marketing manager is in charge of advertising. The marketing manager is equal to the minister of market research, because the marketing department is doing the market research of the enterprise. The marketing manager equals the director of the planning department, and the marketing department becomes the planning department. The marketing manager is the logistics director of the marketing director, and all the problems that the marketing director can't solve are left to the marketing manager. Personally, I think an excellent marketing manager should have at least four functions:

First, it has the ability of marketing planning, because the function of the marketing department is to serve marketing first. If a company's marketing process lacks a clear' marketing theme', then its marketing quality will not be greatly improved. I require the marketing manager to have the ability of the company's marketing system, especially the marketing plan of a company.

Second, it is the function of brand planning. Brand planning is also a very broad concept, which every enterprise can meet. I asked the marketing manager, the most basic thing is to be able to express the brand of our company and how to express it in the specific environment of our company.

Make the brand bigger and stronger and grow rapidly. The third is the planning function of the product. The sales strategy of many domestic home appliance enterprises is more price-oriented, or the cost of service marketing is more. On the contrary, the real product planning investment is relatively small. I haven't seen a very creative product in the marketing process of China household appliances enterprises in recent years. That is, design, conception, listing and how to cooperate with the marketing theme of a product. Fourthly, it is the analysis of potential consumption in the market. At present, the product homogeneity of household electrical appliances enterprises in China is serious. Why? Because we are all competing in the "present continuous tense" environment, if our marketing manager or our marketing director can make some forward-looking captures of the future consumption situation and master the strategy of being one step ahead, it may make us go better.

(2) It is difficult for the marketing managers of China enterprises to satisfy the enterprises;

I understand the marketing manager of Chinese enterprises, but why is it difficult for Chinese enterprises to satisfy the marketing manager? There are several reasons:

First, the planning of our marketing department is either ahead of time or behind, or it is very big and avant-garde; Or behind. The problem has been reflected in front of the market, and our plan has not arrived yet.

Second, the ratio of marketing expenses to marketing returns is unreasonable. Our company is a gas appliance enterprise. I have been in this industry for thirteen years, and the ideal year is 1990. I robbed the torch relay of the Asian Games that year. I spent 540,000 yuan on advertising and got a sales return of 65.438+0.2 billion yuan. My investment and return on advertising expenses is 654.38+0: 227. In the next few years, the proportion will be between 1: 2 1 yuan and 37 yuan. I also asked the Asia-Pacific Marketing Director of Bosch Consortium, one of the top ten enterprises in Germany, about the ratio of marketing promotion expenses to marketing returns. He told me that the rate of return of European enterprises is about 1: 23-25. I think if a marketing manager pays serious attention to this problem, it is not worse than a multinational company.

Third, the disconnection between the marketing manager and the sales environment is mainly manifested in the following eight aspects:

The first is the product. Many of our marketing managers can remember the products they are marketing, but his understanding of the products is only when advertising. But he doesn't know the structure, performance and potential things of this product.

The second is that I don't know the sales cost of the product. I have asked the sales managers of many enterprises, and he doesn't even know the proportion of the sales cost of his own enterprise, or even the composition of the sales expenses. Then I said, as the marketing manager, you don't even know the sales cost. How can you make a plan? He told me that I would do whatever the boss gave me.

The third is the price. Many marketing managers are not sure about the price of their products. When it comes to product prices, they prefer to go down rather than up. In order to gain market share for a period of time, the marketing manager started a price war by reducing the price. Killing the other party is his specialty and his first choice. He doesn't know that this price reduction may temporarily increase the market share, but in fact, the price war has a certain negative effect on the operating profit and business philosophy of enterprises.

The fourth is marketing policy. Many marketing managers do not make marketing policies, but only advertising policies.

Fifth, the marketing manager's execution is very weak. Many marketing managers fail to monitor and implement the whole process of marketing promotion. There is an excellent enterprise in East China, which has achieved the first place in his industry, and invited me to give a lecture this year.

Responsibilities of Marketing Director 7 Responsibilities:

1, responsible for the architecture design, technical research, R&D team management, technology accumulation and R&D process carding of the company's photovoltaic inverter and energy storage inverter product lines.

2. Standardize, improve and supervise R&D process and document management to ensure the integrity and standardization of R&D documents.

3. Plan the creation of patents and standards for core technologies of optical storage products, and maintain product certification.

4. Turn customer requirements into product solutions; Ensure the realization of R&D project objectives; Lead the project team to finish all the work on time and with high quality.

5. Make the project development plan document, quantify the tasks and allocate them to the corresponding personnel reasonably. Track work progress and coordinate teamwork.

6. Continuously improve costs to ensure product competitiveness and customer application support.

7. Solve the problem of mass production, follow up product delivery and solve the problem of after-sales technical support.

Qualifications:

1, bachelor degree, more than 8 years working experience in energy storage, inverter or switching power supply, or more than 5 years experience in power supply research and development with master degree, and more than 2 years experience in power supply research and development with doctoral degree.

2, with power electronics, applied electronics and other related professional knowledge;

3. Practical experience in photovoltaic, energy storage and inverter product development, including circuit simulation, device parameter setting, feedback loop design, circuit PCB template design and function debugging; Can guide and solve all kinds of complex problems in the design process;

4. Proficient in the characteristics and application of semiconductor devices, transformer calculation and design optimization;

5. R&D experience of large power supply enterprises.

6. Able to work under great pressure, with strong initiative and sense of responsibility, and good team spirit.

New energy supervisor position

Responsibilities of Marketing Director 8 Responsibilities

1, expand the store.

2. Market research

3. Assist franchisees to solve basic operational problems.

Qualifications:

1, college degree or above, aged between 20 and 35.

2, marketing, jewelry identification and other majors.

2. Experience in market development, marketing and jewelry industry is preferred.

Responsibilities of Marketing Director 9 Responsibilities:

1, responsible for formulating the company's overall market work plan, and proposing specific directions and implementation plans in marketing, brand, academic promotion and activities;

2. Formulate, organize and supervise the implementation of the annual marketing academic promotion plan;

3. Conduct market research and analysis, study the development of peers and industries, conduct market forecasting and intelligence analysis on a regular basis, and provide a basis for the company's decision-making;

4. Establish and improve the work flow and system specification of the marketing department;

5. Participate in national academic conferences, publicize and introduce companies and products, and develop and maintain good relations with domestic experts, societies and media.

6. Complete other work temporarily assigned by the leader on time.

Job responsibilities:

1, responsible for planning the market positioning and development strategy of the company's brand, organizing the analysis, selection and comparison of marketing schemes, and completing the market work of the enterprise, such as market research, formulating marketing strategies, participating in shaping the image of the enterprise and products, channel management, etc.

2, responsible for the implementation of enterprise marketing strategic plan, and control the implementation process, do a good job of coordination;

3. Responsible for planning the promotion strategy, publicity and public relations activities of the company's brand market;

4, responsible for organizing the formulation of annual marketing plan and marketing expenses, internal profit indicators and other plans, and supervise the implementation of the plan, control the budget expenditure;

5. Responsible for designing phased promotion strategies, writing commodity plans, and participating in the formulation of regional sales strategies;

6. Be able to guide the sales manager to achieve the company's sales targets through various promotional means;

7. Supervise the market behavior of enterprises, respond quickly to market demand, and maximize marketing efficiency. Formulate business planning activities procedures, organize publicity activities, and establish and maintain the company's brand image;

8. Timely and accurately inform consumers and customers of the planned activities in a vivid form, so as to enhance the publicity effect;

9. Responsible for the design, production and delivery of brand-related brochures, posters, brochures and VIP manuals;

10, supervise all kinds of promotional activities in the terminal market;

1 1. Organize market research and market forecast, collect and report market sales information, new technology product development information, user feedback information, market development trend information, etc.

12. Establish brand leading edge, choose the best advertising promotion channel and manage advertising budget;

13. Coordinate various functional management departments, recruit, train and motivate subordinates, and rationally use talents;

14, responsible for handling the company's public relations and public relations crisis and assisting the construction of corporate culture.

Responsibilities of marketing director: 10 1. Be responsible for making the company's overall market work plan, and put forward specific directions and implementation plans in terms of market promotion, brand promotion and activities;

2. Formulate, organize and supervise the implementation of the annual marketing plan;

3. Conduct market research and analysis, study the development of peers and industries, conduct market forecasting and intelligence analysis on a regular basis, and provide a basis for the company's decision-making;

4. Establish and improve the work flow and system specification of the marketing department;

5. Participate in national exhibition meetings, publicize and introduce companies and products, and develop and maintain good relations with domestic experts, societies and media.

6. Complete other work temporarily assigned by the leader on time.

Responsibilities of marketing director: 1 1 1. Responsible for the strategic planning of the company's market, formulate the overall work plan of the company's market, and put forward specific directions and implementation plans in marketing promotion, traffic acquisition, brand building, public-private relations, etc.

2. Conduct market research and analysis, study the development of peers and industries, and explore and develop the sales market. Conduct market forecast and intelligence analysis regularly to provide basis for company decision-making;

3. Dig deep into the integration and utilization of network resources and commercial resources, and be fully responsible for the website to continuously obtain traffic and users;

4. Responsible for the development and maintenance of media relations, formulate the overall public relations strategy of the company, and improve brand awareness and reputation;

5. Be responsible for the planning and implementation of the company's marketing activities, manage the content operation of the company's community, website and WeChat, write a planning activity plan, and serve fans and core users;

6. Formulate the marketing expense budget, and formulate and control the overall financial budget of the marketing department throughout the year;

7. Plan and organize public relations activities of large enterprises, actively publicize and shape a good brand and corporate image;

Responsibilities of Marketing Director 12 Responsibilities of New Energy System Engineer

Description of responsibilities:

1, responsible for the design, development and verification of automotive wiring harness and its accessories.

2. Support vehicle modeling and layout design.

3. Responsible for compiling and publishing relevant technical documents, including benchmarking analysis report, product details, 2D/3D data, engineering change ECO, engineering approval ESO, BIR trial production problem report, TIR test problem report, product standards, design standards, etc.

4. Be responsible for the technical management of parts suppliers.

5. Provide technical support for purchasing, manufacturing and after-sales, and be responsible for 3C certification, environmental protection, announcement catalogue declaration support, etc.

6, responsible for tracking the development and application of cutting-edge technology in the same industry at home and abroad.

Requirements:

1, full-time bachelor degree or above, major in mechanical electronics, automation, automotive engineering and other related fields.

2. Be familiar with the domestic supplier system and understand the foreign parts resource system.

3. Familiar with domestic and foreign automobile product standards, regulations and certification system.

4. Have the ability of demand analysis and design, and strong ability of logical analysis and independent problem solving.

5. Have strong organization, coordination and communication skills, and be able to work and solve problems from a global and systematic perspective.

6. Strong sense of responsibility, good research and teamwork spirit.

7. At least 5 years working experience in automobile or parts, with complete project experience preferred.

Responsibilities of Marketing Director 13 Job Description

Position: Marketing Director

Direct report: general manager

Job description: (that is, job responsibilities)

1, based on the company's strategy, formulate relevant marketing plans;

2, according to the marketing plan, combined with market dynamics, formulate and update the marketing strategy;

3. Supervise market analysis and write reports;

4. Complete marketing activities;

5. Advertising and monitoring;

6. Maintain public-private relations;

7. Report the marketing work to FAW-Volkswagen Marketing Department;

Post requirements

Job Requirements: (Ability required for this job)

1, college degree or above;

2. Have a driver's license;

3. Have a sense of innovation and pioneering;

4. 1 year working experience in marketing;

5. Have certain knowledge of market analysis and data statistics;

6, understand the automobile industry, familiar with FAW-Volkswagen brand, familiar with various media operations;

7. Strong organization and coordination skills, communication skills, activity planning skills and language expression skills;

8. Familiar with photoshop, illustrator, word, excexl and other drawing and office software;

9. Hard-working, aggressive and responsible.

operating duty

Work location: Marketing Department

Use tools: computer

Work content: (in order of importance/time)

Daily:

1. Pay attention to the sales email of FAW-Volkswagen and adjust the market plan in time;

2, according to the market plan, timely arrange the changes of media advertising information;

3. Pay attention to the information of major automobile websites, reprint and enrich the information of our company's website;

4. Keep close contact with major automobile websites, and timely release new cars and promotional information;

5. Pay attention to the dynamics of the automobile industry and keep abreast of new models of various brands.

6, pay attention to the exhibition hall to collect customers, keep files, and analyze the attention of each section;

7, according to the order, inventory, timely adjust the market plan;

8. Pay attention to the new car orders of Easy Car Network and answer questions from netizens in time.

Every week:

1. Pay attention to weekend activities of 4S stores of various brands and enrich in-store activities;

2. Pay attention to FAW-Volkswagen's requirements for exhibition hall materials standards, and update exhibition hall materials timely and accurately;

3. Pay attention to FAW-Volkswagen FTP and download the latest press releases, newspapers, videos and other promotional materials in time;

4. According to the VI logo standard of FAW-Volkswagen, supplement the missing materials in the exhibition hall;

5. Contact various media and publish advertisements according to the progress;

6. Write articles for the daily online train communication to enrich the online news.

monthly

1. Make the market plan for the current month and submit the report to the marketing department of FAW-Volkswagen;

2. Organize the market acceptance data of the current month, package and submit it to FAW-Volkswagen Marketing Department;

3. According to the market activity arrangement of the month, prepare the market activity planning case;

4. Pay attention to the local licensing volume last month and adjust the market plan this month in time.

Every quarter

1. Calculate the quarterly market expenses according to AAK in the commercial contract, and strive for maximum support;

2. According to the actual AAK volume in the last quarter, calculate the market cost support that should be taken in the last quarter.

Responsibilities of Marketing Director 14 Responsibilities:

1. Plan the overall operation and team building of the marketing system, and formulate the business prospect planning and market design of the market;

2. Formulate and implement the product strategy and policies of the enterprise, and make suggestions on the price formulation and adjustment of the company's products;

3. Conduct market research and analysis, study the development of peers and industries, and make regular market forecast and analysis to provide basis for the company's decision-making and promote the effective implementation of sales policies and marketing strategies;

4. Work with the sales department to formulate and implement the regional market strategy and expansion plan, track and evaluate the implementation, and continuously optimize and improve the output;

5. Formulate the annual market activity budget and plan, supervise the implementation, and evaluate the market effect and budget implementation.

Requirements:

1, college degree or above, major in marketing is preferred;

More than 2.5 years working experience, sales and management experience related to HVAC/machinery is preferred;

3, quick response, strong expression skills, strong communication and negotiation skills, and affinity;

4. Have working experience in planning and organizing the implementation of marketing programs, and have obvious successful cases;

5. Have good professional ethics, rigorous work attitude and sense of responsibility.

Responsibilities of Marketing Director 15 1 According to the development strategy planned by the company, formulate the overall strategic plan, publicity plan and target of market development, and prepare the corresponding annual budget plan, be responsible for coordinating relevant personnel, and supervise the implementation after being approved by the superior;

Understand the market situation, grasp the market opportunity, determine the appropriate market plan according to the strategy, organize and analyze the market work, do a good job in market research, shape the company image, product image, expand channels, etc.

Analyze the marketing environment, market objectives and planned activities of the market every once in a while, adjust the marketing strategy according to different market conditions, do a good job of prevention and correction, and ensure that the market objectives can be completed on time;

Carry out publicity and promotion activities according to the designated marketing plan, support the budget of promotional tools, promotional supplies and other promotional items through various channels, and ensure that the sales target is achieved within the budget;

5. Collect the news of competitors in the promotion and listen to the feedback from relevant staff to further improve the effectiveness of the promotion activities;

6. Collect and establish an effective market quotation system in time, understand the customer situation, market changes and peer competition, help provide accurate and timely market information and analyze it, and provide reference for the decision-making of relevant companies;

7. Responsible for communication and negotiation, and sign important business contracts;

According to the planning of the company's sales strategy, establish and improve the sales network and channel management system, formulate and implement marketing strategies to help enhance the company's product brand;

Establish and improve the customer relationship management system, establish and maintain customer relationships, and satisfy customers through customer tracking, understanding customer opinions, and handling customer complaints. , enhance friendliness, fully understand the end customers and grasp the needs of consumers;

10 actively communicate with subordinates, help and guide subordinates to solve work problems and personal development problems from the perspective of coaches, give timely guidance, and urge subordinates to solve problems;

1 1 Do a good job in staffing, personnel training, personnel motivation, personnel assessment, personnel promotion and personnel deployment of subordinates within the scope of responsibilities, comprehensively manage employees, develop subordinates' abilities, improve the work efficiency of departments, and manage market teams;

12 coordinate the friendly and cooperative relationship between this department and other departments, fully implement the standardization of sales statistics and accounting of this department, and help the work to be more effective and accurate;

13 Respond to the market situation in time, and handle and maintain the company's public relations.

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