After 80, the rich man in cloth clothes: at the age of 25, he earned millions of dollars, left his job to start a business, and said that he would return to China at the age of 30.

The Hunting Ground 20 17, starring Hugh, contains the story of Qiudong Zheng's career strategy, fighting in shopping malls and becoming a professional headhunter for ten years. It is about the role of Dai Kebin.

I became a manager three years after I joined the company. At the age of 25, I earned millions of dollars a year, but suddenly I left the hot foreign company executive throne and started my own business. Many people can't understand Dai Kebin's operation.

Dai Kebin, who was born in Guangdong, had a smooth life in the first half of his life-he was smart and eager to be admitted to Sun Yat-sen University, and entered the Canton Fair as a part-time job during his college years. After graduation, he successfully entered P&G through school recruitment, and Dai Kebin's first step into society was much higher than many people's starting point.

In the year when Dai Kebin graduated from the Finance Department of Sun Yat-sen University, the marketing department of Procter & Gamble only recruited 1 1 fresh graduates in the Asia-Pacific region, and Dai Kebin was among them, which made Dai Kebin gain the blessings of many relatives and friends. In everyone's eyes, working in a foreign company after graduating from college not only pays well, but also has face.

Dai Kebin is also very adapted to his post. It only took him three years to become the brand manager of the marketing department from a rookie who just entered the company, and all this is inseparable from Dai Kebin's sincerity.

At that time, lavender scent occupied most of the washing powder market, so Dai Kebin decided to develop other scented washing powders. Although taste is not the most important thing in laundry products, it is also very important, because the smell contaminated on clean clothes will directly enter the nasal cavity of consumers and affect their mood. If it is pungent, it will make consumers feel disgusted and thus lose their goodwill towards the brand.

So Dai Kebin personally went to a dozen cities to do a survey, and found that users in the south prefer the taste of sunshine, while users in the north prefer the natural fragrance of flowers, and jasmine can just meet the needs of both.

Dai Kebin has found many consumers to taste and finally determine the concentration of spices. It is his sincerity that has won unanimous praise for his products and brought a large proportion of income growth to the department.

But in 2004, Tencent was listed in Hong Kong, followed by Baidu and Alibaba. Dai Kebin suddenly realized that Procter & Gamble was like an ivory tower. Although I have exercised my business ability, my impression of the development of the Internet market still stays in the university period.

At that time, Dai Kebin's brother-in-law Yao Jinbo founded 58 cities and once jokingly asked Dai Kebin, "Do you want to sell washing powder all your life?"

This makes Dai Kebin feel more real again. He realized that the market was constantly changing, and maybe it was time for him to change.

At that time, Procter & Gamble acquired Gillette, and Dai Kebin served as the product manager of the former Gillette Company. However, Dai Kebin had a huge conflict with a senior management. Thinking of her brother-in-law's words, Dai Kebin decided to resign in a fit of pique, and decided to start his own company. In this way, Dai Kebin started his ten-year entrepreneurial road.

At that time, the technology company was booming, and his brother-in-law also strongly advised him to work in the Internet field. Even Ali, who once looked down on himself and thought he was a local tyrant, went public, so Dai Kebin became more real and decided to attack the Internet field.

At that time, there were several talent recruitment websites in the market, such as Zhaopin, and Dai Kebin searched for software one by one, but failed to find a platform for high-end talent recruitment. Especially when I saw that my brother-in-law's 58 cities often failed to recruit people, Dai Kebin decided to be a high-end talent recruitment platform.

So Dai Kebin sold all the assets except the house and started the road of drifting north. To appease anxious parents, Dai Kebin said: Give me three years, and I will be able to go home when I am 30!

But at first, the company had no funds and no popularity. At the age of 30, instead of returning to China, he lost all his assets and the company faced bankruptcy several times.

Dai Kebin still remembers that the first sum of money earned by the company in those years was that a Shanxi coal boss wanted to find a manager, and the coal boss with deep pockets directly took a deposit of 20,000 yuan and put it on the table. Dai Kebin was drumming in his heart, but he pretended to be calm, saying that "such people are a little hard to find" and quietly put the money into his pocket.

At this point, Dai Kebin found the direction of entrepreneurship-to be a headhunting company. In fact, he knows nothing about this, but recruits headhunters everywhere and secretly learns through interviews. In this way, on 20 1 1, Dai Kebin's first product "Cheng Lietong" was launched.

In order to get financial support, Dai Kebin has found major investors countless times and described his product business model again and again. Even if the investor doesn't look up at him at all, he won't leave until he has finished his thoughts.

In this way, relying on the "truth" of Dai Kebin, the company gradually got on the right track, got the first financing, and the hunting net was officially born, which was recognized by the insiders.

Later, in order to promote his products, Dai Kebin also spent a lot of money to implant his own advertisement in the hit drama "Don't Believe in Tears in Beishangguang", and also played a character based on himself in the play.

Since the end of 20 16, the total number of individual registered users has reached 38.9 million, with an annual income of several billion. On the Hurun Rich List of Self-made People after 20 19 80, Dai Kebin also successfully ranked 4 1 with a net worth of 2.6 billion yuan.

As the old saying goes, you don't have to take everything too seriously, and confusion is the happiest. However, Dai Kebin understood that only "truth" can lead to success. Only by constantly trying, doing it seriously and doing every little thing well can we succeed.