Is the food in Mengniu-Aisiyin delicious? Pay a lot of money for answers!

Aisin comes from Mengniu:

According to the company’s development plan, the Mengniu chain headquarters has been piloting the Mengniu Aisin project in Jilin Province since March 2006 and has achieved success Good results. In September 2006, the chain headquarters began planning to launch the Aisin project nationwide. In order to meet the needs of the continuous development of the Aisin ice cream chain business, in 2007, Beijing Mengniu Technology Development Co., Ltd. and other shareholders established the Beijing Aisin Food Chain Co., Ltd., to undertake and continue to develop the Aisin ice cream chain business.

Mengniu Aisin brand positioning:

The company organically integrates the Mengniu brand's ice cream, milk, yogurt and other advantageous products with the excellent chain franchise operation model, and integrates The service-oriented market operation system relies on the appeal of the "Mengniu" brand to create a new leisure drink brand with Chinese characteristics.

The specialty store brand is named after "Aisiyin";

Logo name: 100%;

Logo explanation: The two "i" characters in the English name "iceinn" evolved into the shape of Shi'an leisure drinks, and the letters "ce" and "nn" are from The graphics are expressed from different angles, lively, cute and full of interest. Through the overall shape of the two 1OOs, it conveys the values ????of sharing happiness and enjoying success as well as embodying the business purpose of the Aisiyin chain and franchise system to achieve a win-win situation as the ultimate goal. It also contains 100% Aisi. Products plus 100% operational services create a century-old Mengniu chain business.

The Mengniu Aisiyin project takes as its own responsibility the efforts to complete the market terminal layout assigned by the chain headquarters; it adheres to the service and operation purpose of developing together with franchisees and creating maximum benefits for franchisees; it follows the successful market The business model will truly give full play to the market role of chain businesses in "replicating wealth"; constantly improve the "effective win-win system" and ultimately achieve the goal of "win-win" cooperation.

Pictures of Aisin’s mascot “Sisi & Yin Yin” (spring/summer/autumn/winter)

Rendering of Mengniu Aisin’s store

Real view of Mengniu Aisin store

Mengniu Aisin product structure:

The main products include fifteen categories: ice cream, milkshake, snow milk, and ice cream , shaved ice, juice, ice porridge, xylitol juice, pearl milk tea, yogurt, fruit milk, freshly squeezed, special blend, whole grains, premium fruit CC, among which there are 112 kinds of single products, and optional products can be added.

Mengniu Aisin product appeal points:

Nutritious, healthy and fashionable leisure drinks.

What is the consumer group positioning of Mengniu Aisin products?

The consumer group is mainly middle-aged, young and teenagers aged 10-40.

Mengniu Aisin ice cream coverage area:

In 2007, Mengniu Aisin ice cream chain business was launched in the national market. As of December 2007, Aisin has developed regional agents. 27 (Changchun, Jilin, Yanji, Baicheng, Songyuan, Langfang, Tianjin, Changzhi, Cangzhou, Qinhuangdao, Mudanjiang, Qingdao, Ningbo, Harbin, Daqing, Heihe, Suihua, Shuangyashan, Yantai, Weihai, Dalian, Xi'an, Xianyang, Zibo , Qiqihar, Weifang, Rizhao), and opened 105 franchise stores.

Please try it yourself if it tastes good or not