What brand is IKEA?

Ikea, named IKEA in Chinese, is a world-renowned furniture and home furnishing retailer from Sweden. Harmonious product series can be described as diverse in functions and styles. Sales mainly include about 10000 products such as chair/sofa series, office supplies, bedroom series, kitchen series, lighting series, textiles, cookware series, housing storage series and children's products series.

There are 356 shopping malls in 29 countries/regions around the world (from August 3 1 and August 20 17), of which 37 are in Chinese mainland. IKEA adopts the global purchasing mode, and has established 65,438+06 purchasing regions in the world, including three in Chinese mainland, namely South China, Central China and North China. The purchase volume of IKEA in China has accounted for 18% of the total, ranking first.

Brand development

There are many kinds of IKEA products, which are divided into several aspects. First of all, functionally, you can find everything you need to decorate your home, from plants and living room household items to toys and the whole kitchen. Secondly, in the style of IKEA products, romantics will find what they need like minimalists.

Anyone can make high-quality products at high prices or low-quality products at low prices. However, if we want to make good products at low prices, we must find cost-saving and innovative ways. So at IKEA, we do things a little differently. Low price is the cornerstone of IKEA's ideals, business ideas and concepts. Swedish design method is also the basis of IKEA product series, and IKEA product series has been developed in Sweden so far.

Reference to the above content: Baidu Encyclopedia-IKEA