How to manage a fresh food supermarket well?

Fresh food mainly refers to the agricultural and sideline products consumed in people's daily lives, including vegetables, fruits, aquatic products, grains, etc. It is an extremely important part of people's home diet. Fresh food supermarkets refer to specialty stores and chain stores that specialize in fresh food management and combine modern supermarket management concepts. They are similar to home appliance supermarkets and building materials supermarkets. But at this time, fresh food has a richer connotation, including not only general agricultural and sideline products, but also related products, such as processed food, semi-processed food, kitchen supplies, etc., but when it comes to fresh food supermarket operations The contents are farmer's market owned and needed in the home kitchen.

1. Segment the needs of grocery buyers

Grocery buyers can be divided into two categories. One type likes fresh and good dishes; the other type wants to save trouble and generally does not buy difficult-to-handle vegetables. Two types of dishes can be prepared to satisfy the needs of the above two categories of people. Very good looking dishes. Pick the vegetables purchased every day, make them beautiful, and then wrap them in plastic wrap. Such dishes are very popular with customers.

2. Targeted preliminary processing

There are vegetables that can be processed. For example, you can peel the potatoes first, fold the cowpeas into sections, and cut the pumpkin into small pieces. A small piece is equivalent to selling semi-finished vegetables. The price is about RMB 30 more expensive, but it is popular among office workers who are pressed for time and the elderly with limited mobility.

3. Reflect the product price advantage

“Everyday low prices” is the strategy to maintain the image of fresh food business. It is to increase the number of customers with low and reasonable market prices and strong promotions. Our basic idea of ????fresh food management is to maintain quality, reduce losses, and speed up the circulation of fresh goods through "low-price promotions" at any time.

4. Do a good job in product display management

The basic colors of fresh products are the creators of the warm and prosperous atmosphere of the supermarket. It can create the freshness, enthusiasm, and lively atmosphere of the overall fresh food store and the sense of seasonal changes; it can also make the "rich" display reflect the freshness, and according to the seasonal product combination, the products can be complete, clearly classified, and have a sense of quantity. Display should reflect the characteristics of goods and the artistic conception of high quality and low price; display methods should also be used to display goods with the same or similar properties or functions in the same place, thereby stimulating consumption, simplifying the comparison process of goods quality and price by customers, and making it easy for customers to compare goods quality and price. Sales; and arrange reasonable space arrangement of each product according to season or DM to achieve the highest effect. The artistic conception of low prices can arouse consumers' purchase, increase customers' desire to buy, create crowds, grab crowds, and then establish a "fresh" image.

5. Dealing in fresh and reliable products

If we want to provide customers with safe, fresh and hygienic products, we must control quality. "Quality is the life of fresh products." Therefore, we must strictly control quality and establish a strict product acceptance system. In addition, fresh food operation rooms (such as meat counters) and stores (such as aquatic product counters) must be kept clean and free of water to avoid any possibility of dust accumulation. "No smoking" and "no eating" are allowed in the operating room to comply with hygiene standards. In addition, strict requirements on the dress and appearance of fresh food workers are required to establish good personal hygiene habits, which can reduce the contamination of fresh goods and ensure the freshness and quality of fresh goods.

Fresh food business is by no means simple. As it is prone to spoilage, the operating cost of fresh food is quite high. Carrefour’s Champion Supermarket, which specializes in fresh food, once withdrew from the Chinese market because it could not afford the high costs. I learned that supermarket fresh food operations have very detailed management and know-how for purchasing, inventory, structure matching, and even product display and cutting skills. These links promote the quality of fresh food operations and even determine the core of the supermarket business. competitiveness.