Publishing house management

Publishing house management is an important link in the publishing process. I'll sort out the knowledge about publishing house management for you. Welcome to read the reference:

Section 1 Overview of Publishing House Management

First, the meaning of management:

Management refers to a series of activities such as planning, allocating resources, organizing publication production and sales. According to the publishing policy of the party and the country, the publishing house adapts to the needs of consumers and the changes in the publication market, and takes corresponding countermeasures to achieve good social and economic benefits.

It consists of operation and management. Management is an activity to determine development goals, work guidelines, allocate resources, develop markets, and establish operating systems and mechanisms to achieve benefits; Management refers to the activities of leadership, organization, planning, coordination and control to achieve business objectives and ensure normal business activities.

Second, the publishing house's business objectives:

The business goal is the expected effect that the enterprise hopes to achieve. The publishing business target system mainly includes:

1 social welfare

2. Book positioning: determine your target market.

3. Reasonable publishing scale and structure:

4. Market competition and brand positioning

5. profitability

6. Speed of development

7. Human resources development

Third, the publishing house management decision and its steps

1. Contents of business decision: Compare, analyze and study several alternative schemes of publishing resources allocation, and find out the reasonable scheme that can best achieve business objectives, that is, the optimal scheme.

2, business decision-making steps:

(1) Determine the target

(2) Clarify the problem: the gap between the realistic problems faced by the publishing house and the target vision.

(3) Find out the reasons: analyze the causes of the problems.

(4) Propose solutions: feasible solutions to problems.

(5) Data collection: In order to evaluate the scheme, all kinds of data related to the scheme should be collected first.

(6) Scheme evaluation and optimization

(7) Implementation and monitoring

Four, the basic functions of publishing house management:

1, leadership function 2, organization function 3, planning function 4, control function

Five, the types of publishing house management:

1. Divided by management scope: overall management, specific link management and project management.

2. According to management objects: planning management, financial management, production management, marketing management, quality management, human resource management, information management, copyright affairs management, administration management, etc.

Six, publishing house management mechanism

1. management by objectives: it is a management mechanism for publishing houses to organize the formulation and realization of work objectives.

(1) Macro management by objectives: management by objectives of publishing houses.

(2) Middle-level management by objectives: departmental management by objectives.

(3) Micro-level management by objectives: management by objectives based on individuals or project teams.

2. Post responsibility management: according to the overall objectives and tasks of the unit, each task is refined and scientifically decomposed into various posts in the form of a system.

(1) The key to implementing the post responsibility system is: scientifically and reasonably fixing posts and personnel.

(2) The corresponding system:

U system based on quantitative assessment: suitable for distribution and proofreading departments.

System based on function evaluation: suitable for finance, labor and personnel, administration, logistics, information and other departments.

W. The system of combining qualitative and quantitative assessment: suitable for editing and publishing departments.

3. Project management: a new dynamic management mechanism, including project whole process management and functional management. (See the textbook P 195 for details.)

4, the relationship between different management mechanisms:

Post responsibility management and target management are two basic mechanisms of publishing house management at present, and project management is a new management mechanism that is emerging. There is a close relationship between them:

(1) Management by objectives determines the direction of efforts and the principle of achieving goals, and emphasizes the goals and expected results of work. Focus on the overall work of the publishing house.

(2) post responsibility management provides a guarantee for the realization of the goal, emphasizing the responsibilities and obligations that employees must bear in this position. Implementing goals to people is the decomposition and refinement of target management.

(3) Project management is the overall and all-round management of key publishing projects by adopting a new management model.

Section 2 Plan Management of Publishing House

I. Features and functions of the plan:

1, three characteristics of the plan:

(1) originality: the first edition is the main variety, which is different from the existing books.

(2) Long-term: The book publishing cycle is long, and some projects need several years or even longer, so it needs complete and detailed long-term planning.

(3) Diversity: There are many kinds of books, so the plan is rich.

2. Four functions of the plan:

(1) Optimize the book structure

(2) Determine the size of the book.

(3) Comprehensive integrated marketing

(4) coordinating the actions of the whole society

Second, the content of the plan management

1. Topic planning: Topic planning is the basis of all planning of the publishing house.

(1) annual topic selection plan: also called annual publishing plan.

(2) Long-term topic planning: also known as topic planning.

2. Book publishing plan: a plan to publish books throughout the year, including the first edition, the second edition and the second edition.

3. Publishing plan: a plan to prepare all manuscripts for printing and processing throughout the year.

4, printing plan:

5. Marketing planning: How to bring products to the market and occupy more market share.

6. Financial plan:

Section III Financial Management of Publishing House

I. Objectives and contents of financial management

Objective: On the premise of adhering to social benefits, actively pursue economic benefits.

Contents: 1, financing 2, investment 3, residual distribution

Second, the tax management of publishing houses

(1) VAT

Concept: Value-added tax is a tax levied on the value-added amount obtained by units and individuals engaged in selling goods or providing processing, repair and replacement services and importing goods. Publishing houses belong to general taxpayers.

1, VAT rate:

According to the national regulations, the sales income of publications of publishing houses should be subject to VAT, and the tax rate of 17% is generally applicable. However, books (except calendars) and periodicals adopt a low tax rate of 13%.

2. Related items in VAT calculation

(1) Tax-included sales in this period: the total income of publishing houses selling publications in a certain month.

(2) Sales excluding tax in the current period: the remaining sales income after the "VAT" included in the current tax-included sales is separated as the basis for calculating the current VAT output tax.

(3) Current VAT output tax: VAT calculated according to the current sales excluding tax and the specified VAT rate.

(4) Current VAT input tax: refers to the VAT paid when purchasing goods or accepting taxable services.

(5) Cumulative input tax in this period: the sum of the input tax in this period and the remaining value-added tax that has not been deducted before.

(6) VAT payable in this period: the difference between the output tax of VAT in this period and the accumulated input tax in this period.

3, calculation steps:

(1) Sales excluding tax in this period = Sales including tax in this period? (1+ VAT rate)

(2) Current output tax = current sales excluding tax? value-added tax

(3) VAT payable in the current period = output tax in the current period-accumulated input tax in the current period (if it is negative, there is no need to pay VAT in the current period, and the overpaid input tax will be deducted later)

VAT =

? VAT Rate-Cumulative Input Tax in Current Period

(2) Business tax: a tax levied on taxable services, transfer of intangible assets or sales of real estate outside the scope of value-added tax. The tax rate of publishing houses is generally 5%

Business tax payable = related business income? tax rate

(3) Income tax:

1. Corporate income tax: The tax rate was originally 33%, and it was changed from 1 to 25% in 2008.

Taxable amount = taxable income? tax rate

2. Personal income tax: the publishing house shall perform the obligation of withholding income tax on all kinds of remuneration paid by the agency according to law.

(1) Personal income tax base of remuneration: The tax base is the total income of remuneration obtained by everyone from various books (or every article published in newspapers and periodicals).

(2) The calculation method of individual income tax on the remuneration for writing:

J. If the total amount of income from remuneration does not exceed 4,000 yuan, the tax rate will be reduced by 20% and 30% after deducting the 800 yuan tax allowance.

Personal income tax payable = (total income from remuneration for writing -800)? 20%? ( 1-30%)

K. If the total income from remuneration exceeds 4,000 yuan (including 4,000 yuan), after deducting the exemption amount of 20%, the tax shall be levied at the rate of 20%, and the tax amount shall be reduced by 30%.

Personal income tax payable = total income from remuneration? ( 1-20%)? 20%? ( 1-30%)

(4) Additional taxes and fees: urban construction and maintenance fees and education fees are added, and the actual value-added tax and business tax paid in the current period are used as the tax basis.

Section 4 Book Quality Management

1. Why is quality the lifeline of a publishing house?

1, high-quality books can purify people's souls, improve people's taste, motivate people to make progress and give people scientific knowledge and technology. Poor quality books will do harm to readers, even lead to crimes, with endless legacy.

2. Only high-quality books can be circulated for a long time.

3. High-quality books can reflect the rich value of spiritual products.

4. Can you get high-quality books? Double benefits? , is conducive to establishing a good image of the publishing house.

Second, the publishing house book quality management system

1, the collective argumentation system of topic selection

2, the project submitted to the audit filing system

3. Three-level peer review responsibility system

4. Responsible editing system and certified editing system.

5. Responsibility proofreading system and? Three schools and one reading? system

6. Post-book review system

7. Other systems: (1) special account external audit system; (2) Cross-disciplinary examination system; (3) Expert read-through and special inspection system;

Third, why should we attach great importance to the role of social supervision mechanism?

Social supervision mechanism usually includes: publishing industry association supervision, social group supervision, reader supervision and public opinion supervision. Social supervision mechanism is an important link to ensure the quality of books, but also a very effective way of book quality management, so we should attach great importance to:

1. Publishing industry associations can establish and improve rules and regulations according to their own characteristics, and do a good job in book quality assurance from the perspective of protecting the legitimate rights and interests of members and urging them to fulfill their due obligations.

2. All kinds of social organizations gather talents from all walks of life and listen to their opinions and suggestions at any time, which is of great benefit to book quality management.

3. Readers are the main force and social foundation for social supervision of publications, so we should pay full attention to and give full play to the supervisory role of readers.

4. Publishers should attach great importance to the opinions of people from all walks of life on the quality of books through various media, study them carefully, and adopt reasonable opinions as much as possible.

Section 5 Human Resource Management of Publishing House

First, the employment system based on the employment system

1, labor and employment system

2. Dismissal and resignation system

3. Post employment system

4. Open recruitment examination system for selection and employment.

Second, the appointment system for professional and technical posts

It is characterized by separating the qualification from the specific employment of the employer.

To carry out professional and technical positions, we should pay attention to two issues:

1, adhere to the scientific structural ratio: editor, deputy editor, editor and assistant editor 1: 2: 5: 2.

2, there is a clear professional and technical post responsibility requirements.

Section 6 Press Management Information System (Understanding)

First, the functions of publishing house management information system:

1, systematically store and manage all kinds of information.

2. Help to coordinate and control daily management activities.

3. Serve the macro-decision of management.

4. It is conducive to improving management level and enhancing competitiveness.

Second, several stages of information management system construction

1, personal process management information system: initial stage, personal process informationization.

2. The whole society integrated management information system: publishing house ERP.

3. Optimize the process and highly integrate the management information system.

Three, the construction of management information system should pay attention to the problem

1, the president personally organizes the leadership.

2. Employees of the whole society actively participate and cooperate.

3. Necessary capital investment and guarantee mechanism.

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