What do you think about the closure of all Zara stores in Wuhan?

Zara official statement: Zara is currently upgrading its store in Wuhan. During this period, customers in Wuhan can log on to the official website to purchase products. We look forward to reopening our stores in Wuhan as soon as possible. ?

All stores of the Spanish fast fashion brand Zara in Wuhan have been closed, and the front doors have been sealed with the Wuhan Public Security and Fire Department. Zara has 4 stores in Wuhan ***, namely Han Street Wanda Plaza Store, Central Department Store, Huiju Center Store and Lingjiao Lake Wanda Plaza Store. According to reports from many Wuhan netizens on Weibo, all four stores had been closed before December 28. After a query by Jiemian Fashion, it was found that there is a lack of information about the Wuhan store on Zara’s official website in China. Currently, the official website only lists the store information of Zara’s Lingjiao Lake Wanda Plaza store.

Although the Zara brand did not provide a unified explanation for the reason why the four stores in the city were closed at the same time, some netizens said that judging from the content of the seal? Wuhan Firefighting?, it may be due to the failure of the Wuhan store’s firefighting . Fashion industry expert Zhang Peiying said that this situation can be said to be "problematic" and different from usual. ?Under normal circumstances, even if stores are closed, the entire city will not be closed at the same time, because this means that all offline contacts of the brand in the city are cut off, not to mention that the season is approaching the end of the year and the losses are too large. ?He bluntly said that fire protection may be one of the reasons, but it will not be the only factor.

Having said that, the reason why the closing of stores in a single city has attracted so much attention is not only suspicious for its own reasons, but also related to the fact that fast fashion brands have been losing ground in China in recent years. In the past year of 2019, in November, following NewLook, Forever 21 and Topshop, Gap Group announced that its sub-brand Old Navy (Old Navy), which is its performance growth engine, announced that it would withdraw from the Chinese market in 2020. Earlier in 2018, TOPSHOP closed its Tmall flagship store; in December, NewLook closed its Chinese store and Tmall flagship store; in April this year, Forever 21 announced its withdrawal from the Chinese market; in October this year, Forever 21 filed for bankruptcy and successively opened stores in China , Japan and other markets closed stores and exited.