What does KTV’s public relations do?

V’s public relations is mainly to help the venue attract customers, cultivate new customers without forgetting old customers, accompany customers to drink wine, play wine guessing games, etc., so as to have a certain stable customer source. A successful PR.

1. Understand the guest: Remember the guest’s name, remember the guest’s occupation, position or work situation and characteristics (but don’t let the guest think that you are deliberately inquiring), adapt to the guest’s situation, and be clever Flattery, ask for service according to its characteristics when serving, but you can politely refuse if it is excessive. If the guest contacts you for the second time, you need to know his last name, occupation and call him by his title accurately, so that the guest will feel flattered. Be respected, keep it in your heart, and he will also remember your love.

2. Appearance "Three points of talent, seven points of grooming" When a person is dressed dignified and elegant, his spirit will be revealed to others, adding a bit of beauty and a bit of goodwill. At the same time, proper makeup will also It is a form of respect for customers, so every promoter must wear light makeup, dress neatly, and be clean when going to work. This is also a sign of self-confidence and a sign of being energetic and healthy. ?

3. Public relations skills: You can speak, drink, tease, sing, dance, and play. At the same time, when chatting with guests, you can also learn about things in the mall when necessary, so that you can communicate with them. If the guest has some similar topics, he will also think that you are not bad and have certain qualities, and he will unknowingly regard you as a friend to talk to. ?

After going to work in accordance with the relevant regulations of the company, the business information promoters of the Public Relations Department will receive instructions and training from managers at the location designated by the Promotion Department. After the operation begins, they will follow the business director to the required room location to receive guests. You are not allowed to pick guests or refuse to sit at the table. When the business director introduces the promoters to the guests, the promoters should immediately say hello to the guests. After the guests accept, the promoters should say thank you, quickly observe the guests' preferences and personality, and start dialogue services. (Such as lighting cigarettes, passing tea, pouring wine, passing snacks and fruits), 5-10 minutes after entering the room are very critical. Your enthusiasm and service balance the weaknesses of your appearance and figure. If the guest still does not accept you, you should ask When a guest says, "Sorry to bother you," and then leaves, you must not show off to the guest, because the guest's failure to choose you may be due to eye problems, or the guest may have special hobbies.

If the guest accepts, you should start thinking about how to serve the guest (such as stereo, air conditioning, ordering songs, handing out cigarettes, wine, snacks and fruits, etc.). During the service, observe whether the guest has the following characteristics:

1. Conversation

2. Smoking

3. Vanity

4. Wanting face

5. Shy

6. Stingy

7. Humor

8. Lustful

9. Singing

10. Dancing

11. Drinking

12. Purpose of visiting

Use your abilities in a targeted manner, be customer-centered, cater to their preferences, and treat different guests accordingly. Use different service methods, the purpose is to make the guests willing to tip and think it is worth it. If you need to go out during the service, you should ask for the guest's permission. The outing time should not be too long, so as to avoid the guests getting impatient and losing their temper. Don’t stay in the same room halfway). When asking guests to treat you to snacks or drinks, choose a time when the guests are happy.

After the entire service process, the public relations officer should know the last name and contact number. It is best to make the guest remember your phone number and call you next time to help you book a room. Communication is the transmitter of the art of communication → The loop process of filter → receiver → feedback. There is a very appropriate saying: See yourself in the reactions of others.

Therefore, it can be said: Effective communication is the first lesson of humanistic management. Effective communication is preparation + initiative = honesty, frankness (tone, intonation) and respect for others.

KTV classification:

1. KTV mass-selling KTV

Concept: mass-selling KTV is also called "self-service KTV", the origin of the word "mass-selling" In Japan, it is a supermarket that wholesales in large quantities. The mass-selling operation derived from this actually embodies transparent, affordable and healthy consumption methods. Self-service shopping, ordering and singing.

Characteristics of mass-market KTV: Mass-market KTV entertainment venues, one of the nightclubs, entered mainland China from Japan and Taiwan in the early 1990s. They are mainly used by white-collar workers, family parties, and companies. Party is a consumer group. The price is relatively favorable, and generally only provides karaoke singing, and cannot play HIGH type DISCO music. Open 24 hours a day, private rooms are purchased by the clock, there is no minimum consumption, and drinks and food can be purchased in bulk and self-service.

2. Business KTV

Concept: Provide a place for business people to combine entertainment and business negotiation.

Characteristics of business KTV: Business KTV is an entertainment venue and one of the nightclubs. It entered China from Southeast Asia in the early 1980s and mainly focuses on business entertainment and company parties as consumer groups. The price is relatively high to show class. The on-site services are very good. Usually equipped with a younger brother and DJ princess (baby).

The on-site equipment can provide facilities and services such as karaoke singing, HIGH, slow rocking, light music and wine tasting, chess and card entertainment, billiards, etc.

Business preparations begin around 5 p.m., and around 6 p.m., there will be a large number of clients and foremen standing in one or two lines at the entrance or foyer of the venue to greet guests. Private rooms have a minimum consumption, and the drinks and food are exquisite and expensive.

3. KTV is different.

(1) Traditional nightclub KTV private rooms are operated in the form of minimum consumption, while mass-market KTV has no minimum consumption and operates in the form of clock consumption.

(2) Business hours are different.

(3) Mass-selling KTVs do not have large-scale program performances and generally cannot play DISCO music and can only sing karaoke.

(4) Entertain yourself.

(5) The consumer price is more favorable than traditional nightclubs (in terms of drinks and food), and there is no additional service fee.

(6) Beverages, food, and other items are purchased in a self-service format. In traditional nightclubs, guests look at the drink labels and waiters place orders via computer.

Reference link: KTV_Baidu Encyclopedia