Is Xtep a direct operation or a franchise?

There are direct sales and franchising.

Xtep has both direct stores and franchise stores. In the domestic market, Xtep has established complete sales channels such as wholesale, retail and franchise, with various cooperative business models, including self-operated direct selling, regional agency and franchise. Among them, the direct store is directly managed by Xtep, and the franchise store is managed by the franchisee after signing a contract with Xtep.

Xtep Sports Brand is a well-known local sporting goods company in China, which was established in 1999 and headquartered in Xiamen, Fujian Province.