Where should I start selling steel products in advance?

1, the types and uses of steel products are different, and the sales targets are different and wide.

The steel industry is depressed this year. It is suggested to look at the third quarterly report of listed companies and the analysis of securities companies on the steel industry. Anshan iron and steel co., ltd. suffered a large loss in the first three quarters, and the expected improvement in the fourth quarter is limited. Weak demand, high output, and the increase of raw materials is greater than that of finished products, all of which are the reasons for the relatively weak steel industry at present. Special steel is different.

3. According to different steel products and company types, the customer base is different. But in general, it belongs to the category of industrial product sales. Most of your customers are corporate customers, such as automobile industry, building materials industry and so on.

4, the current steel sales are generally from the relationship. Establish a good relationship before you have the opportunity to talk about specific business. It takes a little patience to enter the business. Many customers have regular partners. Strategically, we should pay close attention to some triggering events such as engineering projects, large-scale infrastructure projects or new factories. Therefore, it is suggested to start with the relationship, aim at a small share of customers, and don't have a big appetite, otherwise it will cause competitors to fight back. The most important thing is to know the advantages of the steel products you sell, and don't take all customers for the customer groups with matching advantages.

In short, people who have just entered the business should consult the old sales people around them and invite the boss to have dinner and chat with them. They will tell you many secrets of the industry and let you avoid detours. You must have such people around you to grow up quickly.

6. Don't just talk to the customer's purchasing supervisor, but also communicate with the production, R&D and other departments, and the customer boss executives should also start. In short, we should establish a three-dimensional cross relationship with our customers. In order to better explore opportunities and prevent opponents from poaching.

7. Finally, emphasize that no matter what you sell to customers, customers don't really care. Customers only care about whether you can solve their problems. Knowing more about the hidden problems behind customers' procurement will give them opportunities to create differentiated competitive advantages.