What industries are suitable for online promotion?

With the rapid development of Internet technology and computer technology, e-commerce, as the core of the network economy, has become a new economic growth point in the world. Many companies blindly follow the wave of e-commerce, while some companies are indifferent to the emerging Internet economy and continue to follow the traditional business model.

But in the new Internet wave, it is not advisable to follow blindly or ignore it. What kind of enterprises are suitable for e-commerce? And which ones are only suitable for traditional business models?

First of all, we must look at the product structure, such as product attributes, uses, quality, price, etc., which all affect the suitability of the product itself Not suitable for the basic conditions of Internet marketing. Product structure determines the market scope, and also determines the fundamental reason why a company can do online marketing. For example, if you buy roasted sweet potatoes on the street, you have to drag them into online sales. There is really no need for this. It is only suitable for traditional business. Another example is that large manufacturing companies have product structure advantages that are very suitable for online marketing, and electronic products, industrial products, chemical supplies, local characteristics and other products are also suitable for online marketing.

The second is the product market scope, which is the regional distribution of user groups. If the users of the product are only distributed in a fixed street or community, such a product is not suitable for online marketing. If the users of the product are spread across an entire city, region or even several provinces, then priority can be given to developing online marketing.

Again, it depends on the company’s awareness of the Internet and the cost of investment in online marketing.

For a large number of companies, their products determine their awareness of the Internet, but whether they have the motivation to do Internet marketing is also important. Having the motivation and awareness of online marketing is not enough. If you want to make profits for your company in online marketing, you need to continue to invest in online marketing and strengthen your reserve of online marketing talents, so that you can achieve results.

The online marketing cycle may be very long. Some companies will stop online promotion if they cannot see benefits in a short period of time. This will also lead to poor online marketing.