What are the common jobs in the operation of new media?

The job content of the new media operation post is mainly to use WeChat official account, Weibo, Tik Tok and other self-media platforms for maintenance and operation. In addition to the content maintenance of these self-media platform accounts, we should always pay attention to the data growth and maintenance of these platforms, which is the KPI indicator on weekdays. (Number of fans, number of readings, number of reposts, number of comments, etc. In addition to these, we should plan activities and have the ability of external contact and cooperation, such as mutual promotion and joint activities.

Position 2: Product Operation

Product operation refers to the management of products through three aspects: content construction, user maintenance and activity planning. The main responsibilities are product content editing, product maintenance, user maintenance and activity planning. The specific work content is also at different stages according to different products, and the work focus is also different. The product has five stages, namely, research and development stage, seed stage, growth stage, maturity stage and decline stage.

Post 3: E-commerce operation

As the name implies, e-commerce operation is related to e-commerce platforms, mainly referring to the operation of e-commerce platforms such as Taobao, Tmall and JD.COM. The responsibilities of this position mainly include product positioning, activity planning, product control, data analysis and execution analysis follow-up. The more detailed points are product shelves, copy editing and activity planning (various shopping festivals, such as Double Eleven, Double Twelve, 6 18, etc. ).

Position 4: Platform Operation

Platform operation refers to the operation on the platform, mainly including the construction and optimization of each platform, platform data analysis, activity planning and platform promotion, daily maintenance of the platform and the establishment of platform organizational structure. # Platform operation #

Post 5: Community Operation

Community operation is very common. Now basically every company has its own user base. The so-called community operation is mainly to connect the members of this group in some form and achieve the purpose of fission or liquidation through this group. The main duties of community operation are to attract new users, maintain old users, plan and implement intra-group activities and manage daily communities.