How to become a copywriter in two months?

1. Planning and creativity are rooted in cultural heritage, born from the collision of thinking, and skilled in the accumulation of experience.

2. Planning always needs new ideas, directly targeting the market and sales.

3. Planning and creativity require practitioners to be experts, not sages; It is to solve the problem, not to turn the stone into gold.

4. Planning creativity is an intellectual industry that integrates team organization behavior, expert behavior and industrialization process behavior, and it is a long-term and lasting cause.

Second, plan the writing of the manuscript.

1. The most taboo is empty and behind closed doors.

Second, avoid rhetoric and rhetoric.

Three bogeys: poor writing, no spelling, sir.

2. Articles are the external embodiment of thinking, and inferior manuscripts will cause irreparable losses to the company's image.

3. Planning this position is always faced with all kinds of new things, which requires practitioners to know the project as deeply as possible in the shortest time.

4. Planning is inseparable from in-depth and subtle investigation and study.

Before writing a manuscript, the planner must have a "crash study" in related fields in order to become an expert from ignorance as soon as possible.

For example, if you write a large-scale pen meeting of 50 famous painters commemorating the 50th anniversary of Tibet's peaceful liberation, you can't plan a pen meeting of famous painters without understanding the "three cuts on one paper" and the market of Wu Guanzhong and his works.

At present, there are only a handful of well-known painters in China, but there are only more than twenty. Just to commemorate the 50th anniversary, they invited "Fifty Famous Painters", and all the topics attracted ridicule from experts, not to mention their business.

Only after investigation and study, go out to understand the situation, know fairly well, and then start writing can you write a good planning copy.

5. There are many methods of investigation and research. The most effective way, besides consulting literature and interviewing customers, is to visit senior experts in the industry.

6. Planners should always pay attention to current events and news policies, find out the highlights that conform to the times, avoid unnecessary taboos, and get recognition from customers.

Generally speaking, copywriting planning needs to do the following five things:

listen to

As a copywriter, you should not just think hard, you should learn to listen, listen to the local conditions and customs in the street, listen to the stock market in the roar of taxi drivers, and listen to the rise and fall of currency in the streets. As long as you listen attentively, at this time, your ears are sharper than pens.

Do addition

You shouldn't set limits for yourself before you start writing or thinking about ideas. You can embellish them and gild the lily. In short, you can write down everything you think. Don't shut down your thoughts in advance, let yourself be in a completely open state of excitement, and let your thoughts trigger new content in a chain reaction.

Do subtraction

Subtraction is needed before submission. You need to learn to prune and remove leaves, learn to give up what you love very reluctantly, and it is not necessarily beautiful to pile everything together. You need to learn some aesthetic common sense and know how to match. Finally, it will be perfect if it is reduced to the extreme.

deposit

It is easy to obtain information through various channels, and new information is incorporated every day. Therefore, at this time, there is no shortage of information, what is lacking is a sieve. Copywriting should learn to shock this era with the heart, eliminate useless information, cleanse the essence and stay in the world.

Copywriting

Writing TV advertising scripts, newspaper advertisements, publicity pages and three-fold pages every day is all the work related to words in TV advertisements and print advertisements, which has certain requirements for language expression, but writing skills are not all.

Sometimes copywriting also involves some advertising ideas, as well as product promotion planning, writing planning cases and so on. If you are not an advertising major, explain it more carefully. TV play is the original written expression of TV advertisement, including lens, scene description, role language and narration. Newspaper advertisements must be seen in newspapers often. 30% off and publicity pages are leaflets distributed in the street, and the text organization on them is the work done by copywriters.