Which Shawn: MG7 is "buy configuration and send a car", which started the 3.0 stage of car purchase consumption.

"This year, I believe MG7 has the opportunity to hit the top three in its market segment."

"More than 200,000 people buy others, and less than 200,000 people buy MG7!"

The above announcement was made by Sean, deputy general manager of data business department and chief digital officer (CDO) of passenger car company, in an interview with other media after the listing of MG7. At the moment when the price war in the automobile market has reached its climax and the situation of fuel vehicles is becoming increasingly difficult, it is really rare to see such a confident expression of MG.

Although the popularity of MG7 has been good since its release, this market segment is also like a cloud. Whether its so-called market segment refers to the relatively niche sports car market or the mainstream B-class car market, it has long been a mature market with full competition, and now it is facing the accelerated upgrading of new energy vehicles. Under such circumstances, it is difficult to directly enter TOP3.

However, MG7 is full of confidence, which comes from three aspects-product strength, pricing and service.

3.0 era products, buy configuration and send cars.

When talking about the product strength of MG7, Sean said that if the process of China automobile industry is divided into three stages: 1.0, 2.0 and 3.0, then MG7 is the masterpiece of stage 3.0. 1.0 cars are easy to drive and use; 2.0 stage products, the car is not only easy to drive and use, but also luxurious, elegant and advanced; The products in the 3.0 stage will be further improved, and beauty will be regarded as the expression of personality, and everyone can be a diversified and unique existence.

Just like MG7, it can not only exercise, but also has unique charm. It is a representative of automobile culture and a personalized presentation.

"The MG7 car can be said to be the' ideal' in a sports car and the' tank' in a family car. Sports cars are fun to drive and can also be applied to "ideal" nanny scenes. Family cars meet the needs of families, but they can also bring diversified fun like' tanks'. " The "homophonic terrier" introduced by Sean refers to the two best-selling brands on the market at present.

Aside from the official discussion, as a coupe-based model, MG7' s product strength in performance is really remarkable, and its elegant and dynamic design is very advanced in the "rotten car" that focuses on sports. At the moment when Yan value is justice, this one can already suck a wave of powder.

In terms of configuration, the only E-LSD electronic limited slip differential within 500,000 yuan, the only intelligent adjustable electronically controlled suspension within 200,000 yuan, the adaptive three-stage electronic tail, NGP high-order intelligent assisted driving system and other high-order configurations have really made the MG7 cost-effective rise. In this regard, Sean bluntly said that buying MG7 means "buying a car with configuration".

In terms of core power, MG7 is also doing its part, equipped with two power combinations: 1.5T+7DCT and 2.0T+9AT. The latter has a maximum horsepower of 26 1 horse, a peak torque of 405 nm, and an acceleration time of only 6.5 seconds per 100 km. Such performance parameters deserve the title of real coupe.

What's more, MG7 has set a price that can be called "lifting the table". The pricing range of new cars is 1 1.98 million yuan-1.698 million yuan, which is shocking enough whether the starting price of B-class cars is less than 1.2 million yuan or a 2.0T sports car can be bought for less than 1.5 million yuan.

Obviously, MG7 hopes to break the price war in the chaotic market with the price of "one step in place" and directly hit the user's mind. Moreover, judging from the feedback from the users of the auto forum after the release of the car, this move is still very effective.

Service upgrade, black label exclusive service in place.

In addition to outstanding product strength and affordable price, MG7 has also prepared a "big move" in service this time.

According to Sean, MG has established a brand-new black label service system, the core of which includes two parts: optimized channels and exclusive services. In terms of channels, MG has selected a number of "black label trendy shops" in national channels. So far, 255 stores nationwide have been upgraded, covering 155 cities nationwide. In high-end shopping malls in many cities, MG has also set up black label supermarkets.

In Black Label Fashion Store, there will be a brand-new exhibition hall image, more professional sales consultants and better after-sales service response. "We hope to bring users a more personalized, better and more advanced service ecosystem through the black label".

In terms of services, MG will provide exclusive services for MG7 users and black label car users in the future. MG has selected several sales teams nationwide. In order to ensure the quality of this sales team, MG not only selected less than 500 of the more than 2,000 first-line consultants nationwide, but also adopted headhunting recruitment, which is very rare in the automobile industry.

After the recruitment is in place, MG will also conduct long-term training for sales consultants and arrange them to carry out actual combat on Mulan models. At the same time, in order to better manage the black label consultant team, MG has specially set up an energy grade system, and defined the grade of P 1 to P9, so as to give higher-level black label consultants higher returns and inspire the morale of the whole team.

MG put the sales consultant team into the management system of Internet companies, which is really difficult in terms of service.

In addition, MG also provides a lifetime warranty for the core components of MG7, which is behind the brand's high confidence in the quality of new cars and its concern for users' life cycle.

Write it at the end

From release to listing, the warm-up period of MG7 is as long as eight months, which makes many consumers complain. Some people in the industry feel sorry for MG and missed the policy of halving the purchase tax last year and the Spring Festival sales season. Sean himself bluntly said that if the new car went on the market at the end of last year, it would probably become an explosion in terms of the market environment at that time, but MG7 decided to make all preparations for listing again.

Behind this is MG's emphasis on this black-label flagship model, so it also shows that MG's sales forecast for this car is not just talk. As for whether this arduous "small goal" can be achieved, let's give MG7 more time.

This article comes from Che Yi, the author of Che Hao, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.