What do the little red books kol and koc mean?

KOC refers to key opinion consumers and KOL refers to key opinion leaders.

KOL, a key opinion leader, refers to a person who has more and more accurate product information, is accepted or trusted by relevant groups, and has great influence on group buying behavior. KOL, which is active in the catering industry, includes gourmet Cai Lan, Hong Kong God of Food Dai Long and gourmet Dong Keping. KOC, that is, key opinion consumers, generally refers to consumers who can influence friends and fans and produce consumption behavior. Compared with KOL, KOC has fewer fans, less influence, more vertical advantages and cheaper price.

Koc is an end consumer, and they may buy it after watching the video that KOL is worried about. They may not agree with all kol's views, but they will form their own unique views and share them. Koc likes his point of view very much, and it is usually not for profit. Tongyida e-commerce believes that kol is also an ordinary occupation in Tik Tok, which has profit transformation.

Consumer introduction

The so-called consumer refers to the individual who buys various products and services for personal consumption or use or the individual user of the final product. Article 2 of China's Consumer Protection Law defines the behavior of buying, using goods or receiving services for daily consumption as consumer's consumption behavior. According to this regulation, the so-called consumer refers to an individual who buys, uses goods or receives services to meet the needs of life, whose dominant position is confirmed by special state laws and whose consumption rights and interests are protected.

At the same time, it is consistent with the methods of relevant international organizations and countries. According to the definition of the International Organization for Standardization, consumers are individual members of society who buy and use goods and services for personal consumption.