Is it network marketing for enterprises to build websites?

In the high-tempo operation of modern business and the clamor of "network marketing", ordinary businesses will fall into the misunderstanding of network marketing carelessly, or think it is unattainable and daunting; Or blindly believe it, and spend a lot of money without effect. Simply put, network marketing is a variety of ways to promote, sell and provide after-sales service to companies and products with the Internet as a platform and tool. Network marketing not only has some characteristics of traditional marketing methods, but also has some unique advantages because of the large amount and fast spread of information on the Internet itself. Taken together, there are five misunderstandings about online marketing:

First, network marketing is the company website.

When it comes to online marketing, many people will think of building websites. Generally speaking, establishing a website is the first step for many companies to start online marketing, but this is far from the whole of online marketing.

Imagine that if you are the owner of a clothing company, you will be happy to set up a company website one day. The website is beautifully built, but in a few days you will worry-who will visit my website? Foreign companies are fine. They can call their names online, and our China company's name registered online is also in English. Not many customers know English. ...

This is a typical problem. After the establishment of the company website, in order to make this website effective, it is also necessary for its target customers to easily find their own websites. You spent a lot of money to make your company famous. Does it cost money to promote the domain name of your company website? Isn't that a waste? There are also a series of technical details, such as whether the company must have a Chinese domain name, and who can guarantee to find themselves when searching online with Chinese domain names. At this time, some professional companies, such as the earliest online real-name registration and real-name search company in China, 3721appeared. 372 1 Established a nationwide registration center such as Beijing Xin Ying Technology Co., Ltd. to help you solve these practical problems.

In addition, companies that use the Internet as a marketing tool must also consider many other factors related to the characteristics of the Internet and offline cooperation. In any case, they should first realize that owning a website is only the beginning of online marketing.

Second, the key to online marketing is technology.

Please. Who can say that Microsoft's technology is better than Apple's, but go and see how many people are using Apple's operating system now? Apart from anything else, this is the result of marketing. The competition between the two sides is by no means technology. Technology is very important, but technology alone has no future. No matter how good the manufacturer's technology is, it will also bring tangible benefits to customers. Otherwise, the customer's money will be wasted!

The same is true of online marketing. Nowadays, many professional companies help client companies to build websites and improve their popularity through the Internet, which really saves a lot of trouble for client companies, but a question arises: which one should I choose to serve myself in the face of various professional service companies?

It should be said that with the long-term rapid development and popularization of the Internet, various professional companies have no special advantages in technology. Even if they do, it has nothing to do with online marketing. Therefore, the key to choice is the same as the standard we usually choose for newspaper and TV advertisements. Still depends on the comprehensive strength, service level, and Internet user resources owned by each company.

To judge a company's comprehensive strength, we can refer to relevant reports to understand its development history, industry status and technical strength. Generally, we should find more credible media articles for reference. It is also very simple to judge the service level of a company. The number of service personnel and service outlets in this company is the most direct standard. You can also find the contact information of their local service organizations directly from the manufacturer's website, and then you can go to the door to find out whether these service organizations are competent and professional. You can ask them to provide some local cases to see how the actual use effect is. As the saying goes, "hearing is false, seeing is true." The local case is very convincing.

For ordinary users, it is relatively complicated to know the resources of Internet users owned by professional companies. For example, portal companies like Yahoo depend on their visits. For companies such as 372 1 and Baidu whose main business is search or online real name, it depends on their usage rate among consumers. These specific figures can generally be found in some professional media and monitoring institutions. An easier way is to install a counter on your website to see how much usage each online marketing product can bring to your website. This is not easy to fake, whose product works well, at a glance.

Third, I am a traditional company, and online marketing has nothing to do with me.

General electric company, which has been handed down since Edison invented the electric light, is traditional enough. Now it has developed into one of the largest e-commerce and online marketing companies in the world. A company's business may be traditional, but the marketing means it uses must keep up with the trend and rhythm of the times. Only in this way can we gain more business opportunities and save operating costs. In this sense, network marketing is indeed a marketing method that conforms to the rhythm of the times. Take GE as an example. Jack Welch, former president of General Electric, is an e-commerce fanatic. Someone once asked him how important e-commerce is in General Electric. Jack Welch's answer is: first, second, third, fourth, it's all like this. This led to a unique move by GE-"Destroy your business". Set up another e-commerce system in a business group to compete with the traditional operation mode and "grab" their business. Gradually, many original business models have gradually shifted to e-commerce platforms. A year later, after "destroying your business" ended its historical mission, it proposed "increasing your business". Therefore, the whole market of GE has been successfully transplanted into the soil of e-commerce.

It may not be so extreme for ordinary companies to use online marketing, but considering that there are nearly 654.38 billion netizens in China, online marketing can at least be a very important supplement to enterprise marketing. Don't forget, TV has developed for so many years, and there are only 654.38+0 billion viewers in China.

Fourth, online marketing is not as effective as traditional marketing methods.

If you just set up a website, put it there and wait for consumers to throw themselves into the net, online marketing may not be as effective as traditional marketing methods. However, if we consider the above, with the support of professional companies, client companies can do all aspects of online marketing in detail, and online marketing has many incomparable advantages over traditional marketing methods.

The first is the universality and rapidity of its spread. After the establishment of infrastructure such as websites and the gradual improvement of external environment such as real-name network and online search, netizens all over the country and even around the world can learn about the company's information at the first time and pay comprehensive and in-depth attention to all aspects of the company's new products and services. This is the company's ability to use the power of network marketing to "extend" the tentacles of enterprises infinitely.

Second, the interactivity of online marketing. Through message boards and other tools, consumers can exchange opinions with client companies in real time and freely, and urge client companies to improve their products or services at the first time, which is far better than the one-way communication effect of traditional TV advertising methods.

In addition, the monitoring of network marketing cost (such as monitoring with click-through rate) is also a big advantage. At present, it is an indisputable fact that the cost of online marketing is lower than that of traditional marketing methods such as TV or print media advertisements.

Five, network marketing is omnipotent.

After understanding some basic concepts, we should also prevent the expectation of online marketing from going to another misunderstanding and think that online marketing is omnipotent. Although the Internet has become the "fourth media" at present, and the momentum is growing, just as TV can't completely replace radio, newspapers and magazines, online marketing methods can't eventually replace traditional marketing methods such as TV, magazines and radio. The people and target customers covered by various marketing methods have their own emphasis and their respective advantages complement each other. Everyone should realize that the Internet is just a tool, and tools are never omnipotent. Only those who use this tool can use their brains, study hard and give full play to the maximum performance of this tool.

On the other hand, in the next few years, the competition in China's online marketing intermediary market will also reach a white-hot situation. As an enterprise, it is necessary to wait and see and make the most favorable choice among various online marketing methods after understanding the real influence of online marketing methods on consumer behavior. Never change, or the same sentence: "No matter what marketing means, the effect is the only test standard!"

You can learn about it on Wuhan Hongtuo computer.