What is the general size of posters? What is the general size of posters?

What are the sizes of posters?

The standard sizes of posters are 13cm×18cm, 19cm×25cm, 30cm×42cm, 42cm×57cm, 50cm×70cm, 57cm×84cm, 60cm×90cm, 70cm×100cm ,90cm×120cm.

Common sizes in daily work are 42cm×57cm, 50cm×70cm; promotional poster sizes are 50cm×70cm, 57cm×84cm (width×height); movie poster sizes are 50cm×70cm, 57cm×84cm, 78cm×100cm; recruitment poster size is usually 90cm×120cm.

Key points for poster design

Point 1: Clear theme

The theme can be said to be the core of a poster. A clear theme can allow the audience to understand the central idea and main content of the poster, and also allows the audience to obtain as much information as possible in the shortest time, achieving the best effect of visual communication of the poster.

For example, after seeing this poster of Heytea, the audience will immediately know that Heytea has new products on the market. The time and location are clear at a glance. With this information, consumers may have the desire to enter the store and make purchases. . Therefore, a clear theme will make the poster clearer and easier to highlight the key points during design.

Point 2: Appropriate color matching

Humans are visual animals. 80% of people receive information through visual transmission. In most cases, they can perceive color immediately. Therefore, color matching is also an indispensable part of poster design. Each color has a different function and represents different emotions and effects. For example, black looks high-end and white looks simple.

When designing, the theme of the poster, the audience's feelings and other factors must be taken into consideration, and the color matching should be reasonable to achieve better visual presentation.

Point three: Uniform style

There are many styles of posters, and different design styles give people different feelings. When designing a poster, you should fully consider that the overall style echoes the theme of the poster, and strive to achieve unity of style. What is the general size of posters

General poster size (ordinary poster size): 42cm*57cm or 57cm*84cm.

Promotional poster size, commercial poster size: 50cm*70cm, 57cm*84cm; standard poster size: 13cm*18cm, 19cm*25cm, 42cm*57cm; movie Poster size: 50cm*70cm, 57cm*84cm, 78cm*100cm; recruitment poster size: 90cm*120cm.

Components of a poster

1. Theme

The most important part of poster design. The theme can let consumers understand the central idea and main content of the poster. The purpose is to let consumers know what the poster promotes immediately after seeing the poster.

2. Style

Style refers to the overall design style of a poster. Some posters are small and fresh, while others are full of high-end feel. Therefore, different poster colors convey different purposes.

3. Composition

In poster design, the design of poster layout is extremely important. The format determines the overall visual effect of the poster, thereby achieving different purposes.

4. Color matching

The color matching of posters is an indispensable step in poster design. The color scheme of the poster is designed using the same color system. Because the same color system gives people a gentle and comfortable feeling, the color matching should not be abrupt and must conform to the promotional content of the poster. The size of a general poster is 42cm*57cm or 57cm*84cm.

Promotional poster size, commercial poster size: 50cm*70cm, 57cm*84cm; standard poster size: 13cm*18cm, 19cm*25cm, 42cm*57cm; movie poster size: 50cm*70 cm, 57 cm*84 cm, 78 cm*100 cm; recruitment poster size: 90 cm*120 cm.

General poster size (ordinary poster size): 42cm*57cm or 57cm*84cm. Promotional poster size, commercial poster size: 50cm*70cm, 57cm*84cm; standard poster size: 13cm*18cm, 19cm*25cm, 42cm*57cm; movie poster size: 50cm*70 cm, 57 cm*84 cm, 78 cm*100 cm; recruitment poster size: 90 cm*120 cm.

Poster:

The name poster originated in Shanghai as a way of publicity. In the old days, posters were used as invitations for performances and events such as plays and movies.

People in Shanghai usually call professional theater performances "Hai", and those who engage in professional theater performances are called "Xiahai". It is a promotional poster that attracts customers as information about the performance. Perhaps because of this, people call it a "poster."

Formal posters usually include the nature of the event, the organizer, time, location, etc. They are mostly used in film and television dramas and new product promotions, using pictures, text, color, space and other elements to achieve a complete combination.

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