Where is the manufacturer of Baojun automobile?

Baojun is a self-owned brand founded by SAIC-GM-Wuling in 21, which is characterized by redesigning and developing a cheap family car with high technical maturity by making full use of the original mini-car chassis in liuzhou wuling.

Its production plant is the Liuzhou production base of SAIC-GM-Wuling, that is, the former liuzhou wuling Automobile Factory, which is located in Liuzhou Automobile City, Guangxi (No.8 Baojun Avenue, Yufeng District).

Baojun brand is the essence of SAIC-GM-Wuling's experience in building cars for more than 2 years.

It integrates the advantages of SAIC-GM and Wuling, and strives to build a passenger car brand suitable for emerging markets around the world. Its brand positioning is "reliable partner", with the brand spirit of "optimistic, enterprising, steady and reliable, smart and self-confident", aiming at providing consumers with "valuable automobile products that they feel proud of when they own", and the brand declaration is "with international standards and high reliability, low ownership cost and use cost, so as to maximize the customer's ownership value and exceed customer expectations".

General Motors (China) President Gan Wenwei listed Baojun as the fourth largest brand of GM in China, which is on a par with Chevrolet, Buick and Cadillac.

Chen Hong, president of SAIC, called Roewe, MG and Baojun the "Troika" of SAIC's own brand. ? [1]?

SAIC-GM-Wuling's new passenger car brand is named "Baojun", which is the inheritance of SAIC-GM-Wuling's spirit of "honesty, trustworthiness and practical progress". For products, it is a beautiful metaphor of "Shen Jun Liang Ju"; For people, it implies a trust relationship as a "partner" with consumers, and it is also a manifestation of values. The original meaning of "Jun" is Liangju, and Baojun is the most beloved Liangju.

the logo design of baojun brand is consistent with the brand name "baojun" in sound and shape, with "horse head" as the main element of the brand logo, which expresses the meaning by form, highlighting the creative thinking of integrating traditional elements of China with modern composition forms, and fully embodying the brand spirit of "optimism, enterprising, stability, reliability, shrewdness and self-confidence". In the logo, Ma Shou stands tall, paying tribute to millions of car owners and users in China on behalf of enterprises and brands!

classic shield logo: the overall structure adopts the stable and firm shield shape common to international brands, which implies the reliable quality of its products and the determination and will of SAIC-GM-Wuling to fully enter the mainstream passenger car camp.

color perception: the main color is silver metal lines, and the auxiliary color is green, with simple and elegant colors. Silver metal lines have distinct trademark attributes in the automobile industry, while green expresses the concept of "low carbon and environmental protection" of SAIC-GM-Wuling.