What is public relations?

Public relations practitioners (hereinafter referred to as public relations personnel) are those who provide consulting, planning, implementation and services for information dissemination, relationship coordination and image management of organizations. Public relations personnel must have strong written and oral expression skills, have the ability to coordinate and organize all kinds of public relations inside and outside, and have the ability to investigate, consult, plan and organize public relations activities, which is one of the occupations that implement employment access. At present, the profession of public relations personnel is divided into three levels, namely, primary (national vocational qualification level 5), intermediate (national vocational qualification level 4) and advanced (national vocational qualification level 3). First, the origin of the word "public relations": ① 1807 Webster's new ninth edition university dictionary in the United States, abbreviated as "PR" ②1903, became a professional profession ③ 1923, became a discipline, and was mostly translated as "public relations". The word is polysemous, with multiple meanings 2. Connotation of public relations: (1) The art of shaping organizational image, with emphasis on innovation and conception; (2) management science, focusing on people's hearts; (3) the management philosophy of seeking unity internally and development externally; (4) Intangible assets, the third means of "soft competition". Definition of public relations 1. The original attribute of public relations is 2. Comprehensive function defines public relations as the science and art that social organizations communicate, shape images, balance interests, coordinate relations, optimize social psychological environment and influence the public in order to survive and develop. (1) public relations consists of three elements: communication-social organization-social public communication: the core work of subject, intermediary and object: the purpose of shaping organizational image and coordinating interests: the scope of organizational survival and development: the psychological environment of organizational survival 1. Definition of extension attribute (omitted) ① refers to public relations activities ② public relations occupation ③ public relations science ④ public relations consciousness (concept) The definition of public relations occupation by the Ministry of Labor and Social Security: a person who specializes in the investigation, consultation, planning and implementation of public information dissemination, relationship coordination and organizational image affairs. The basic characteristics of public relations: (1) taking the public as the object; (2) for the purpose of credibility; (3) the principle of reciprocity; (4) Long-term policy; (5) Honesty is the creed; (6) Communication is the means; Public relations includes three elements: social organization, public and communication; What makes people look different is that the public relations "chicken and duck" has a minimum income of 10,000 yuan a month. If someone really applies for this kind of job, after making a phone call, almost everyone will tell you that this job is just to accompany guests to eat and sing. Sometimes they will explicitly tell you that it is a pornographic service, and sometimes they will explicitly hint at you. If you want to participate, you have to pay clothing fees, training fees and so on. First of all, the people you contact by phone rarely appear. You may be informed to go to a star-rated hotel, and then you will be informed by phone that you have been observed and that you meet their preliminary conditions. The purpose is to find a way to convince you that you can participate in pornographic escort activities with high profits by paying part of the fees first. It should be said that the vast majority of this is fraud, but only this kind of job advertisement itself is not illegal, because it does not explicitly say that the recruitment of pornographic services, unless someone is defrauded, can not be cracked down by means of fraud, can only be dealt with from the perspective of illegally distributing small advertisements.