How much does SEO cost to optimize a website?

Many friends asked me how much it costs to do website seo optimization, and how much is seo optimization?

Website seo optimization and keyword ranking are not fixed. First of all, we should comprehensively consider various aspects such as website type, website positioning and website competition. The difficulty of website optimization is different, and the fees are different.

The core factor is still based on your own capital budget!

Therefore, this capital budget depends on how you make decisions. If you want to get quick results, you should use the traditional promotion mode, without the concern of so much money, and directly adopt the bidding mode instead of website seo optimization.

For example, Baidu's bidding is to deduct the fee according to each click of the keyword. There is no annual fee and no annual fee. If you set the consumption at 100 to 1000 a day, you can control the cost every day and have a search ranking every day.

For example, my friend's bidding is fierce, and it costs 300,000 to 500,000 every day. The bidding budget is 800 to 10 million a year, and part of the advertising fee is allocated to the information flow.

If your budget is limited, the best network promotion mode is to optimize website seo. There is no charge for clicking. You only need to understand the principles of search engines and the needs of customers, and update the original content according to the keywords of your website every day to meet the needs of both. The website will naturally have the advantages of inclusion and ranking.

Website seo optimization is very simple, but it needs to be adhered to. The execution of individuals or teams is very strict, but the final effect is excessive.

How much you need to pay the seo outsourcing company for website seo optimization is determined according to your capital budget and demand, and the pricing of website seo optimization is determined by the market.

Every website seo optimization outsourcing company charges different fees. Generally, according to the websites and keywords you provide, make a comprehensive evaluation and market price judgment, and then decide the charging standard.

There are two kinds of seo optimization charging modes for websites, one is the optimized ranking of a single keyword, and the other is the optimized ranking of your whole site.

The service fee will vary from 2000 to 50000 according to the degree of competition of keywords.

The general charging mode is monthly payment, depending on the service cycle of the outsourcing company.

Most of them pay 40% of seo projects in the first month and 60% at the end of the month. For example, if the monthly fee is 5,000 yuan and the six-month period is 30,000 yuan, then you have to pay 2,000 yuan at the beginning of each month, and the balance at the end of the month can be settled, that is, after the required effect is finally achieved, the balance can be paid in full.

Of course, the charging service standard of each seo outsourcing company is different, and the specific situation is analyzed.

The specific scheme of website seo optimization quotation is generally based on the degree of competition of keywords.

The number of keyword searches is an important index to judge competition;

The search volume is less than 100, and the competition is small.

The search volume is 100-300, and the competition is moderate and small.

The search volume is 300-500, and the competition is medium.

The search volume is 500- 1000, and the degree of competition is above average.

The search volume exceeds 1000, and the competition is the highest.

Judging the degree of competition according to the domain name ranking;

There are no domain-level competitors in the search results, and the competition is very small.

There are 10-30 domain-level competitors in the search results, with moderate competition and small scale.

There are 30-60 domain name competitors in the search results, and the degree of competition is moderate.

There are 60- 100 domain-level competitors in the search results, and the degree of competition is above average.

There are more than 100 domain-level competitors in the search results, with the highest degree of competition.

Judging the degree of competition according to the number of keyword search results;

The search result is lower than 100w, so there is little competition.

The search result is 100-300w, and the competition is moderately small.

The search results are 300-500w, and the competition is medium.

The search result is 500- 1000w, and the degree of competition is above average.

The search results are above 1000w, and the competition degree is the highest.

In addition to the above three important indicators, there are two important indicators, such as the number of bidding websites and the number of websites with high weight, which are also seo optimization quotations of websites. The result of website optimization ultimately depends on the ranking of keywords. Different keywords, what kind of ranking, the price is also different. The cost of website seo optimization is divided into website itself optimization and website keyword optimization, and the specific price has to be consulted with seo service providers.

First, the optimization of the website itself is divided into:

1, website structure optimization strategy: website internal structure optimization plays a role in planning and guiding website construction, and plays a key role in website content maintenance and post-seo. The following mainly describes the internal optimization of the website from the aspects of website structure, page elements, navigation structure and post-optimization, which provides convenience and foundation for seo optimization and post-maintenance from the early stage of website construction.

2, website page optimization strategy: website page optimization, that is, page optimization is to optimize and adjust the program, content, section, layout and other aspects of the web page, so that it is suitable for search engine retrieval and meets the index of search engine ranking, so that in search,

Improve the ranking in search engines, enhance the effect of search engine marketing, and make the product-related keywords of the website have a good ranking. Make the website easier to be included by search engines, improve user experience and conversion rate, and then create.

Value. The following mainly describes the page optimization of the website from the aspects of website code, label and text.

3. Website internal chain construction strategy: If a website wants to quickly improve the ranking of columns and articles, it is essential to rationally lay out the internal chain structure of the website. Compared with external links, internal links are easier to control and lower in cost. It can be directly deployed on your own site, unlike uncontrollable external links, which require a large number of purchases or long-term accumulation to achieve stable seo results.

Internal link, as the name implies, is the mutual link between content pages under the domain name of the same website (the content of one's own website links to the internal pages of one's own website, also called intra-site link). A reasonable link structure in a website can improve the inclusion of search engines and the weight of the website. Compared with external links, internal links are also very important.

The primary purpose of internal links is to improve the overall collection of websites and the ranking of link destination pages, which can significantly optimize the overall traffic of websites. If the turnover of a website is stable and increasing continuously, it means that at least the internal links of this website are handled in place.

Second, website keyword optimization

Keyword optimization, also called seo, is the abbreviation of English search engine optimization. It is a long-term summary of search engine inclusion and ranking rules. It adjusts the program, content, section and layout of the website, making it easier for the website to be included by search engines and occupying a favorable position in the ranking of related keywords of search engines. In foreign countries, seo is a relatively mature industry, but it is still in its infancy and development stage in China. It can be explained in a narrow sense and a broad sense. Narrow sense of website optimization technology, that is, search engine optimization, is to make the website design suitable for search engine retrieval and meet the index of search engine ranking, so as to obtain the top ranking in search engine retrieval and improve the effect of search engine marketing. Broadly speaking, the factors considered in website optimization are not only the search engine, but also the characteristics that fully meet the needs of users, clear website navigation, perfect online help and so on. On this basis, the functions and information of the website can be brought into full play. That is to say, based on the corporate website, we should establish good relations with various factors in the network marketing environment, such as network service providers (such as search engines), partners, customers, suppliers and sellers. Not the website, but the ranking of keywords and how many keywords are cited. Different keywords have different references. Three ways to optimize the website

1. Optimize your own website, then all you need is the domain name, server, website program, plus your own time cost.

2. Recruit my SEO optimization specialist to optimize the website, which depends on whether you talk to the other party about monthly or annual subscription, ranking fees or other predetermined effects.

3. Find an outsourcing company and outsourcing. It also depends on whether you talk to the outsourcing company about charging by ranking or charging by year. This should be considered comprehensively according to the weight of your website, industry competition and the competitiveness of core keywords. To estimate the cost of one year. But to be conservative, it costs thousands of dollars a year. "Thousands of cities and stations"