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Specialty setting of Chengde Tourism Vocational College

(Chinese tour guide direction)

Cultivate high-skilled professionals who systematically master the basic theories and skills of modern travel agency management and tour guide service and engage in travel agency management and tour guide reception service. My major is introduction to tourism, China tourism geography, tourism economics, tourism psychology, tourism etiquette, tourism public relations, tourism aesthetics, China history and culture, financial basis of tourism enterprises, tour guide basis, tour guide practice, tourism policies and regulations, Chinese simulated tour guide, tourism marketing, travel agency operation and management, and development and management of scenic spots. The service fields of this major are: travel agencies, tourist attractions, hotels and restaurants and other tourism enterprises. The main work includes: Chinese tour guide service, planning, scenic spot explanation, tourism marketing, travel agency management, etc. Graphic design direction:

The main courses are: design introduction, font design, graphic design, logo design, illustration design, photography, advertising creativity and design, packaging design, CI design, web page making, interior design, etc. Graduates can engage in advertising, packaging, animation and other design work in advertising, websites, multimedia companies, radio and television stations, publishing houses, newspapers, magazines, printing houses and other enterprises.

Scenic spot planning and landscape design direction:

The main courses are: introduction to design, introduction to environmental design, tourism resources and development, planning and development of tourist attractions, engineering budget, landscape design, environmental facilities design, architectural sketch design, landscape design, environmental planning and design, interior design, building materials and construction technology, garden flowers, environmental engineering construction and management, etc. Graduates can engage in environmental planning and design, construction management and operation, outdoor facilities design and interior design in decoration engineering companies, architectural design companies, landscape design companies, tourist attractions, forest parks and other units.