What is the future trend of print advertising design?

After reading your introduction, first of all, you have studied software, that is, you have only learned tools now, but you have not learned what design is and what design contains. Yes, industrial units have good welfare and good treatment, but they don't need "design migrant workers" who only know the dynamic tool of software. What enterprises need more are thoughtful designers who can help enterprises solve problems. You are required to know the professional design knowledge of corporate image VI design, packaging design and advertising design, and you need to know the knowledge of corporate advertising management and operation, so work experience is very important.

Shanghai: graphic design talents are required to enter the industry.

In recent January, the recruitment of advertising, public relations and media companies in Shanghai was very active. This kind of company is relatively rare in job fairs, but it has appeared frequently recently, among which local small and medium-sized advertising public relations companies are the main ones. In the demand, graphic design talents account for the bulk, and positions such as graphic design, three-dimensional design, graphic art designer and graphic design project manager are hot.

Market situation: Recruitment and job hunting are booming.

According to industry insiders, today's excellent graphic designers are the "fragrant cakes" in the job market, with many employment opportunities and relatively high salaries. There are many reasons, including the full opening of China's advertising industry to foreign investment at the end of 2005, which made China's advertising industry grow by nearly 40% every year, resulting in an increase in personnel demand. The specific performance is that nearly a thousand graphic design positions have been updated every day on major websites recently. In addition, today people's choice of products has changed from durable to beautiful and fashionable. Whether it is a mobile phone, a car or an MP3 player, the appearance of fashionable products has become one of the leading factors that determine the sales volume, and improving the appearance of products has become a top priority for civil product manufacturers. Therefore, many manufacturers and design companies recruit a large number of product appearance graphic design talents.

This kind of position has a large demand for people, a low threshold and similar job requirements. All require design major, college degree or above, work experience and familiarity with all kinds of design software. Therefore, in the face of the soaring demand of enterprises, the response of job seekers is also quite enthusiastic, and there is an endless stream of applicants.

Reporter's observation: the supply and demand of talents are misplaced.

The reporter found that the talents who applied for graphic design in the near future are mainly concentrated in two categories. One is the job seekers who have participated in graphic design major and obtained the certificate. CAD, PHOTOSHOP, CorelDRAW, PAINTER and other graphic design training courses abound in the market. In recent years, a large number of talents who know how to operate computer design software skillfully have been trained, and they have become the main force in job hunting.

The other is the fresh graduates who graduated in 2008. Most of them graduated from industrial design, arts and crafts, fine arts and other related majors, can skillfully use design software, and have a professional knowledge system, covering many courses such as artistic creation, artistic design, advertising design, advertising production, interior design, graphic design, decoration, etc. The only deficiency is the lack of work experience and works.

The reporter observed that the above two types of talents are not really needed by enterprises, especially inexperienced fresh graduates. The supply and demand of talents are misplaced.

Recruitment requirements: pay attention to creativity and design.

The reporter interviewed several job seekers, and their understanding of graphic design is to convert the designer's ideas into the required design scheme through computers. As long as you are familiar with software operation, you should be competent.

The recruiter corrected the idea. The person in charge of the recruitment of a culture and art communication company told the reporter that such job requirements still stayed two or three years ago, which completely did not meet the needs of today. In the past, there were few talents who could master 1-3 computer design software, especially 3D computer design talents, but now there are many talents who can master mainstream software application technology, and the company is no longer worried about recruiting a computer operator. With the intensification of market competition, enterprises pay more attention to the "creativity" and "design" of graphic designers. More than 3 years working experience is required, and I have undertaken many projects such as interior design, advertising design and CI corporate image design. Also very creative, sensitive to fashion trends, sensitive to color, able to analyze product appearance design according to customer requirements and market information; According to the design analysis and design orientation, creatively put forward a variety of design schemes, and make sketches and renderings of designed products; In addition, you need to be familiar with many fields such as network, film and television, space and environmental design, and have artistic skills such as aesthetics, fine arts, advertising and chromatics.

Such talents are very scarce in the market and should be tapped by enterprises.

Advanced graphic design: management knowledge is the weakness

Because the recruitment threshold of graphic design talents is getting higher and higher, relatively speaking, the professional status in the company is also rising. The reporter found that although the job title of many companies is still "graphic designer", they need to assume the responsibilities of project manager and department head. Some companies meet outstanding talents and are directly hired as assistant to the general manager to cooperate with the general manager in the planning and design of large-scale projects.

The reporter saw at the job fair that a job seeker applied for the job of graphic designer. Because of his five-year working experience and excellent design works on the spot, the interviewer immediately suggested that he apply for the position of "assistant to the general manager" and began to ask questions about management ability. However, due to the lack of experience in daily management positions, the applicant failed to apply successfully.

Tip: Job hunting skills:

2. Reasonable salary expectation. At the end of the interview, the recruiter will inevitably ask the job seeker about his salary expectation, so it is very important to make a reasonable quotation at this time. There is a big pay gap in graphic design positions. For example, the salary of fresh graduates is generally around 1500 yuan. Small and medium-sized companies, usually graphic designers with primary qualifications or just entering the industry, have a monthly salary of only about 2,000 yuan. A graphic designer with more than 5 years working experience, creativity and design ability, and project management experience can earn 8,000-1000 yuan per month. When applying for a job, job seekers should first understand the job requirements and then give a reasonable salary expectation.