Apple will open its second Apple Store retail store in Shenzhen.

Apple will open its second Apple Store retail store in Shenzhen.

Apple will open its second Apple Store retail store in Shenzhen. At present, there are 55 Apple Stores in Greater China and 3 in Guangdong, and Apple will open a second Apple Store retail store in Shenzhen.

Apple will open its second Apple Store retail store in Shenzhen, 1. When it comes to the physical retail industry, the development of online and offline integration has always been a trend. In the past, major Internet technology giants laid out offline, and opening physical stores once became a hot spot for investment. However, affected by the epidemic, the physical store plans of major technology giants seem to have been affected. Recently, however, it has been reported that American Apple will go against the trend and open a new Apple Store retail store in Shenzhen.

Attract "fruit powder" to punch in

At present, Apple has only one Apple Store retail store in Shenzhen, which is located in Yitian Holiday Plaza, Nanshan District, Shenzhen. However, the reporter found in Apple official website that Apple listed a new Apple Store in the job search list, which was shown as "Shenzhen East-Chinese mainland", but the specific location has not been announced, and the opening time is not clear at present. More market news pointed out that this new Apple Store retail store is located in Shenzhen Vientiane City in Luohu District. As of press time, the relevant companies did not respond to the rumors.

There has been a lot of news about Apple recently. For example, in order to meet the needs of mass production of iPhone 14, Foxconn Shenzhen Longhua Factory increased the recruitment bonus for Apple's iPhone assembly business. Whenever Apple opens a new direct store, it will become a punching point among online celebrities in the first time, attracting many "fruit fans" to punch in.

According to "Fruit Powder", Apple's new products will be put on the shelves in direct stores first, and the price will be the same as that in official website, and there will be more demonstration prototypes and sufficient inventory. In addition, for local users, the biggest benefit is not only to buy products directly, but to improve the timeliness of after-sales service.

It is reported that the Apple Store retail store in Yitian Holiday Plaza is the seventh Apple direct store in the Mainland. 20 12 1 1 has been in business for about ten years. It is worth noting that in recent years, the speed of Apple's direct retail stores in China market has slowed down.

Data show that before 20 18, Apple opened 42 retail stores in Chinese mainland. However, in the past four years, less than three stores have been opened. In this regard, some insiders said that due to uncertainties such as the epidemic situation, the domestic mobile phone consumption market environment has slowed down, but it is still attractive to open stores in cities with strong spending power. If Apple opens a new store in Shenzhen, it can be seen that Apple is still optimistic about the Shenzhen market.

In the first half of this year, the global consumer electronics market has cooled down, especially the data of mobile phone shipments. According to the statistics of Konas, since 2022, global smartphone shipments have decreased by 9% year-on-year. The competition in the domestic mobile phone market is fierce, but market data show that the sales volume of Apple mobile phones in China increased by 242% year-on-year in June, reaching 3.22 million units, with China accounting for 1 1.5%, achieving double growth in sales volume and market share.

Head mobile phone companies actively deploy offline retail stores.

In the Shenzhen market, Apple is not the only company that "set up shop against the trend". Domestic headset mobile phone companies such as Huawei and Xiaomi are also actively deploying offline retail stores. It can be said that almost all head mobile phone manufacturers have seen the importance of offline sales. For example, Xiaomi, who started online, proposed a "new retail" development model, made an offline market in the form of e-commerce, and actively opened offline stores.

Physical retail and e-commerce sales have always been regarded as "enemies", but physical stores with better experience are still favored by consumers. In fact, overseas Internet technology giants have begun to look offline. By the end of last year, Apple had nearly 565,438+06 offline direct stores around the world.

As one of the largest online retail platforms in the world, Amazon has also taken a series of actions offline in the past two years: launching physical bookstores, acquiring Whole Foods supermarkets, setting up fresh food stores, and striving to build and expand its physical retail map. According to relevant media reports, Amazon is considering opening as many as 3,000 AmazonGo unmanned retail stores in the next few years.

A person in charge of a company engaged in mobile phone distribution in Huaqiang North, Shenzhen, told the reporter, "You can't make much money by selling mobile phones. What really makes money is service. Although the mobile phones sold are the same, the customer experience after purchasing the mobile phone is the part that really forms the competitive difference. "

Some analysts said that although the traffic of many physical stores is not high in the context of the decline in smartphone shipments, for mobile phone brands, the expansion of offline sales channels is a long-term investment, and the surrounding ecological products are conducive to raising the efficiency of stores. In addition, for physical businesses that constantly need new species, the strong IP value and user base of online brands can achieve the goal of quickly draining offline.

Apple will open its second Apple Store retail store in Shenzhen. Everyone in the tech world must have been to the Apple Store. At present, there are 55 Apple Stores in Greater China and 3 in Guangdong, which are located in Tian Huan Plaza in Guangzhou, Zhujiang New Town in Guangzhou and Yitian Holiday Plaza in Shenzhen. Recently, it was reported on the Internet that Overseas Decoration Shanghai Branch won the bid for the interior decoration project R76 1 of Apple Retail Store in Shenzhen Vientiane City, located in Shennan East Road, Luohu District, Shenzhen, Guangdong Province, with a total contracted area of about 1000m2.

It is reported that the second Apple Store in Shenzhen has officially started recruitment, and the positions include business Pro, senior experts and senior operation experts. It is worth mentioning that Apple has previously previewed the latest retail store Apple Brompton Road in London, which is located in Knightsbridge, near Hyde Park. Inspired by local plants, it will hold a series of brand-new community activities and seminars.

At the same time, the "Joint Vision" App will be released within the scope of the ball, specially built for the Getty Museum. Apple's Brompton Road Retail Store opened on July 28th, with brand-new products such as iPhone, Mac, iPad, AirPods, Apple Watch and Apple TV.

Apple will open its second Apple Store retail store in Shenzhen. At present, Apple has only one Apple Store retail store in Shenzhen, which is located in Yitian Holiday Plaza, No.9028 Shennan Avenue, Nanshan District, Shenzhen. According to the information found by friends in IT House, Apple has listed the new Apple Store in the job search list.

@ Shenzhen Commercial Distribution, Overseas Decoration Shanghai Branch won the bid for the interior decoration project of Shenzhen Wanxiang City Apple Retail Store, which is located in Shennan East Road, Luohu District, Shenzhen City, Guangdong Province, with a total contracted area of about 1 0,000 square meters, belonging to the 76th1apple retail store in the world.

According to reports, the project is a Leed gold medal project, showing a simple, natural, exquisite and environmentally friendly decoration style. After the project is completed, it will greatly enhance the shopping experience of consumers and enable them to enjoy more professional and scientific services.

In addition, the second Apple Store in Shenzhen has officially started recruitment, and more news is expected to be released in the near future.

Apple has opened 54 Apple Store retail stores in Greater China, including 44 in Chinese mainland, covering 16 provinces, municipalities and autonomous regions.

At present, the Apple Store retail store in Yitian Holiday Plaza is located in the west of Shenzhen. What surprises do you think the next Apple Store will bring you?