The 8th Secret Training Camp of Wake's Strongest Alliance (shared by Wu Jie) 2020.5. 17.

Good afternoon, teachers and family members from all over the country. Secondly, I would like to congratulate all the family members present, because we all made the wisest choice when we were standing in the trend of the times. I believe that after going all out, when we suddenly look back, we will be deeply grateful, even grateful. In 2020, at the most difficult moment of our yoga studio, we made the wisest choice since we entered the yoga industry.

As we all know, the strongest alliance team of Wake Lulu, which was built in just six months, is now a huge team with 18 city joint partners, 30 strategic ambassadors, 18 people and more than 600 franchisees. The rapid development of our team is inseparable from the dedication, empathy and all-out efforts of our team leaders, Mr. Lu and Mr. Xiao Ceng. The most important thing is that our team has always adhered to the service concept of timely service, which I think everyone must have deeply realized.

Since the establishment of the team, we have organized seven special training camps. This is the eighth special training camp, lasting for five days. Every day from 17 to 2 1, there will be teachers from the tutor team to guide and share with you, and excellent students will be selected to share their experience in daily operation, the experience of ten stops and the growth experience since joining Wake platform. There is a saying that is good. " Therefore, in the past, the friends who seriously participated in the special training camp for growth have gained a lot, everyone will get it, and they have made great progress and growth, and soon got results. I hope that the small partners in this training camp will gain more.

Today is the first day of this special training camp. It is a good idea for me to study with you. In the next few days, we will work with community expert Mr. Wang, teacher Liu Fang's characteristic small class, expert teacher Nini, the most handsome and popular male teacher, the symbol of our strongest alliance team wisdom. Please be sure to reserve time to attend the study on time.

Recently, everyone is very busy because they have just returned to work. We are all family, so I won't give you chicken blood here, and I won't tell you how I feel. Let's take a moment to share with you. As a yoga studio owner and a businessman, what kind of environment and trend are we facing at present? What exactly should we do? What should I do? Let's make a simple plan together. If we must give you a title to share this time, let's call it.

After the yoga studio resumes work, how to use Wake's brand-new empowerment operation to improve its performance? Do you want to hear this sharing? Family members who want to listen can reply in the group and want to listen. Ha, thank you very much for your warm reply. Maybe many people are busy, so I won't waste your time here without online follow-up.

First of all, I mainly share it from the following aspects:

1 and the new trend of yoga industry in 2020.

2. Several problems that must be sorted out after returning to work.

3. How to use Wake's new empowerment to optimize venue operation and generate cash flow?

4. Take advantage of Wake's brand-new empowerment and the team advantage of Wake's strongest alliance team to share Wake, build an online team to generate online gold flow, and start the city alliance to occupy the market.

Some people have heard of it, and some people here may not have heard of it. Because they are busy, they are all going to climb the stairs. So I won't waste everyone's time here. According to our investigation, 80% of yoga studios are unprofitable, and even half of them are basically unprofitable. This is a fact.

As we all know, the first new trend of yoga industry in 2020 broke out in COVID-19 at the beginning of the Spring Festival, which broke the original happy and peaceful Spring Festival and completely disrupted all the arrangements and plans of each of our physical industries years ago. Yoga industry is no exception. Today is April 25 of the lunar calendar. Up to now, it's almost four months since the lunar calendar in 2020, and our yoga industry has also spent four months, which is an unprecedented lonely period. Speaking of which, I want to make a small one. Your online family can reply to me.

What I want to say is that this phenomenon exists not only in our yoga industry, but also in any other entity. For example, the catering and entertainment industries, tourism and appearance industries, especially those engaged in tourism and foreign trade, are almost in Lin Qiu. This figure is definitely the best for the epidemic, but if we are business people, we must know what it means. In the past four months, many large entities have laid off employees, which have even been announced.

According to what we know at present, this situation will continue for a long time. Although the domestic epidemic situation has been effectively controlled, the global epidemic situation has now developed to 180 countries, with more than 4 million cases, especially in western Europe and other countries, making it possible to increase the number of imported cases in China. You may have noticed in the media that some new cases have appeared in Wuhan recently, and the government has taken emergency measures.

At present, many yoga studios around the country have resumed work accordingly, but because of the above factors and the psychological panic caused by the epidemic in the previous stage, not many members will practice in the gym, which will bring great problems to our offline performances. What should we do in this situation? Is there no way?

The answer is of course no. With the advent of the 5G era, internet plus has been widely used. In fact, the real economy has been struggling and is not overdue. Everyone must have learned from the media that the sharing economy has risen to the national level. The reason why the country strongly advocates the development of the sharing economy shows that the real economy has been declining and it has already faced transformation before the expected arrival. It can also be said that the epidemic is only an accelerator for the transformation of our real economy.

Then, through this epidemic, we can clearly see that the epidemic has forced an idea into everyone. Immunity is competitiveness, and health is the only thing. How can we improve immunity? In the push of major media and networks, it can also be seen that it is to strengthen fitness exercise. In a sense, national fitness has become inevitable, and yoga will become the new favorite of urban beauty.

Personally, with the coming of the vigorous development period of the big health industry, the yoga industry has been developing in the China market for many years, but the existing market will change, and the Internet plus yoga will definitely replace the original traditional real economy operation mode of yoga. Because of the unbounded nature of the Internet, the audience has more choices, and the operation of yoga studio is no longer limited to physical stores, so it is possible to build an online yoga studio. Of course, yoga is a service industry that needs face-to-face temperature after all. Combining online and offline physical yoga studios and embracing the online Internet is bound to become an industry trend. There is a saying that individuals can't be a team, teams can't be a system, and systems can't be a trend. Then, at the forefront of the trend, in the current situation of epidemic economy, what kind of platform should we choose to effectively transfer with our offline management?

So what kind of platform do we choose to graft with our offline library to maximize the benefits effectively? This is very important. Fortunately, today's students in the growth camp have made the wisest choice in their lives, and I want to bless you here.

I have already sent this video of general manager Xiong from the beginning, why should I send it? I want to emphasize repeatedly that the trend is really important, and the choice is really greater than the effort.

The second question, I want to talk about some problems that must be sorted out after returning to work.

Second, several problems that must be sorted out after returning to work

As I said above, under the expected influence, our yoga industry spent a whole four-month lonely period. Then, how to operate the venue better after returning to work is the biggest problem we must face at present.

I'll tidy it up at three o'clock.

1. Improve the in-store service.

Do a good job in the internal improvement of the store, supplement and improve the hardware facilities in the museum, build a training team for talent recruiters, formulate annual work plans and monthly plans, formulate and improve activity plans at various stages, update and locate product categories, and further optimize the transaction process of service processes. These tasks should have a complete landing after the beginning of the year, and they have been completely detailed by the end of the year, but we certainly have not been able to land, so we can return to work now.

2. Solve traffic problems.

Performance = customer volume x product order x purchase rate x repurchase rate

Let's take a look at the performance of this company. What are the main factors? The first is the problem of passenger flow, which is the problem of data. The second is our unit price, the third is our purchase rate, which is the transaction rate, and the fourth is our repurchase rate. Together, these things can produce our performance. So, without the first one, everything is equal to zero. No passenger flow, your unit price. Do you agree?

Therefore, the first thing we need to solve now is the traffic problem. We need to formulate and prepare front-end products and related gifts, and vigorously promote the brand through various channels to attract customers. This is the first problem that we need to solve first.

Here, let me give an example and share my own practice. The first is to choose the object of horizontal alliance, define the process and rules, make good use of the resources of horizontal alliance, do a good job of drainage, standardize the process, sign an agreement and put it in black and white on the basis of mutual benefit and effective output. Everyone must pay attention to this.

(1) Select the object of horizontal alliance, define the process and rules, do a good job of horizontal alliance on the basis of mutual benefit and effective output, enjoy resources and do a good job of drainage. (Process Specification Signing Agreement)

The first one is that we use large flow, and the merchants give us one-way drainage, such as supermarkets, such as car wash city gas stations. They are large flow, and this output is one-way drainage.

Second, we are the merchants of the same frequency customers in the same business circle for two-way output. In other words, horizontal alliance.

You can look at this picture. These businesses are in the business district, such as the same frequency source area where I am located. That is to say, when we clinch a card item, any merchant's products can be included in our card item settings as our value-added products. Similarly, when they do this activity, or when they make a deal, they can also set the card item of my yoga studio as their value-added gift and drain us at the same time.

The second way to increase traffic, then, is to set up the renewal mechanism and recommendation mechanism of related old members, and increase the renewal fee and recommendation transaction of old members. For example, our annual card members send one recommendation and two recommendations every month, and we send three recommendations every three months. We will send five recommendations for six months, and we will send them for one year. The annual meeting will send out outstanding member prizes and 65438+ cash. In addition to the above benefits, we can also post ten photos of honorary certificates of outstanding members on our honor wall, so that all those who come to practice yoga can see his image, send the whole family to Yunnan for six days and five nights, point out the round-trip tickets, and other small class members can teach members privately, and so on.

Article 3 In view of the coming end of Qin Yu's relaxation and defense work, many units and hospitals have commended the outstanding staff during the defense period, especially the former corrupt personnel. We just take this opportunity to express our condolences to the units that participated in the front-line defense work, and use the condolence output to do a good job of drainage.

The third problem that needs to be dealt with, I think this must be the problem of trading scheme. We should formulate and improve the trading plans at all stages according to the current situation. We are just attracting people here, right? If the transaction plan is not completed, it will definitely not work, so we must do it in strict accordance with the service process and effectively transform it according to the transaction process, so as to generate our cash flow.

Let me talk about the third big point, how to optimize the operation of venues by using the new empowerment of micro-courses, and how to combine online and offline by using micro-courses.

Second, how to use Wake's brand-new empowerment to optimize the operation of the venue (how to use Wake to realize the combination of online and offline) Speaking of this, I want to say that grafting micro-classes is the wisest choice since I entered the yoga industry, and the operation of the venue has been greatly improved, regardless of the mode of thinking. First of all, I have a new understanding and positioning of the Internet, a broader understanding of the Internet plus yoga, and a deeper understanding of the trend of the yoga industry.

Create a community, forward it well, and generate cash flow. Let me talk about it here. Online customers are divided into two categories: the first category, customers within three circles, and the second category, customers outside three circles. This plan has come out. You can have a look. Families in need must start today and communities must be established. It will officially start tomorrow, and the opening ceremony will start tonight. All the steps and plans are very detailed. How to use the empowerment of micro-courses?

I did the following work. The first one started the community to build an online yoga studio by using Wake platform courses, and used the five-day powder lock code and two online training camps launched by the company every month. Last time, it was a 5-day small waist training camp. Now it is 18, and the leg training camp is on the 20th. This is the punch-in screen of the member group. You can have a look. Members punch in the group and also punch in the circle of friends.

This is the circle of friends who punch cards for members. We set up the process to let him punch in for us, and the circle of friends invisibly gave us a promotion and publicity. Then I'll talk about the first of these two kinds of customers, business circle customers and business circle customers. We guide members to punch in, send friends to drain, split a large number of online drainage lines, and set up related drainage processes.

Punch in for five days, send the monthly card offline, add two small classes offline, and take a private lesson offline. Of course, you can set it according to your actual situation. The destination line will be drained offline, and the online annual card and the offline annual card will be combined to trade and set up a trading plan. Close the deal and generate our cash flow. Then the second category is customers outside the third circle. Similarly, the above method is used for drainage fission. Five days after punching in, it will be sent to the first phase of the online small class or offline. Last month, the card will be used for online customer reserve, but the transformation plan will be slightly adjusted. First, the company will take advantage of large-scale activities, such as the March 8th Plan and the May 1st Plan. 2 1 scheme mainly deals online, and scheme 2 drains to the local area according to the area where online members are located. Off-line yoga studio to make a deal. We have a little friend named Mr. Yun Yun, who is doing very well. He just drained to the local yoga studio online, such as which yoga studio is in this area, just around this online member. He can get to know him and then dock with this offline hotel to make a deal.

(2) Optimize the products, articles and operations in the museum through courses on Wake platform. The second is to optimize the courses on Wake platform. The products, articles and operations in the museum are mainly in these aspects. First, the double-qualified screen-projection class replaces the large class, which enhances the customer's stickiness and improves the quality of the course. Double-qualified class ~ let members get more attention, and the course is more systematic, rich and professional!

We all had a good time practicing tonight. You can have a look. This is our double-teacher screen projection class. The replacement of the course of "Double-qualification Screen Projection" has greatly increased the rich content of the course. At the same time, teachers don't have to take members to this class completely, so they have more time to get in touch with members, get to know them and have in-depth development and communication. This not only increases the stickiness, but also reduces the workload of our teachers and increases the contact between teachers and members. Because the course is constantly updated and enriched, the members who attend the class will not feel as boring as before. Second, use the rich content of micro-courses to update product categories and reshape product systems and site barriers. Before grafting micro-courses, several of our teachers said that our small class development was weak because they could not arrange small classes. Now that we have micro-classes, the content of our small class is very rich, with five days, seven days, 14 days and so on. So now we just do it directly, and then conduct internal training, so that every teacher can develop small classes and take small classes. Thirdly, based on the above reasons and the improvement of our courses, we have also improved the salary system, from the original salary model of basic salary plus class fee plus commission plus bonus to the sharing model, so that yoga teachers have a stronger sense of belonging and ownership.

We started using this model in May. Of course, there are also a few disadvantaged teachers, and we began to use the double salary mechanism. What is the double pay mechanism? Is the same person, the same month's salary can coexist in two ways. You can choose one way to keep the original salary model, or you can let the latter model try for three months after it is put into use. If this requirement cannot be met, it will be eliminated directly.

1. Double-teacher screen-projection class has replaced the large class, which has enhanced the customer's stickiness and improved the course quality (video of double-teacher screen-projection class). What else is dual-teacher screen projection.

2. Make use of the rich content of Wake course, update product categories, reshape product system and site barriers. (Example of Small Class Analysis)

The wage system has been improved.

Next, I will talk about the fourth issue, which is to share micro-courses, build online teams, and use the brand-new empowerment of micro-courses and the team advantages of the strongest alliance team to start the city alliance to occupy the market.

Our teacher Xiong from Wake Company once said that micro-lessons give yoga not only subversion, but integration! In the era of pre-purchase economy and the trend of yoga in internet plus, what we should do more is to integrate and accept sharing and holding groups for altruism. Because of the unique borderless advantages of the Internet, it has become a reality to make the whole country a family. If you don't integrate, others will integrate, others will integrate, and you are an outsider. At the same time, this is a trend and inevitable, which has been included in our key work plan this month. Now we are further improving and implementing this plan. I joined at the end of February, so I didn't start the online team at the end of February, March and the first half of April. During this period, micro-courses were mainly used to build communities and maintain old members. At the same time, after groping, we have confirmed that Wake can really empower our yoga studio again, so I started to build an online team after I got the results myself.

Almost from April 20th, I started this team building. So far, our team has reached more than 40 people. And gradually began to fission, our team leaders have started businesses strategically, and now they have all developed one after another, so from this perspective, we also believe that our cash flow has been generated.

You join us,

We are a family.

Anywhere worth going.

There is no shortcut.

But there is light!

Let's cheer together in 2020!

Thank you for listening!

Today's homework is:

① Combing with today's sharing, sort out the problems existing in your yoga studio? how to improve

② How to use Wake's new empowerment to establish an online yoga studio and an online team, and how to optimize the operation of our offline venues?

Dear friends, how did the teacher share today? I'll stop here, because it has taken up a lot of your time. The above is just my personal use of the new empowerment of Wake platform to make some changes. Of course, this is just the beginning. Then in the next days, Wake will be more empowered with all of us who join this team to pay attention to every teacher and every yoga enthusiast, as long as you have enough heart! I don't think you and I will be lonely or have no choice but to run a yoga business, because we have a family, a team and a group of like-minded friends to run the business together, and finally accept today's sharing with a word from General Xiong.

Teacher Lulu: "Thanks to Teacher Wu Jie, today is really a big move to empower everyone, from the predicament and trend of the whole yoga industry, to how to adjust the layout of the yoga studio step by step, and then to how to do a good job of offline drainage online layout team with Wake! That's awesome. Everyone must listen carefully for three times. This course is worth millions. Thanks to Wu Jie for sharing with sincerity and love. I believe every partner will listen carefully and use our yoga studio. I will screen the homework submitted by everyone one by one, hand it over to the team strategy department, and select two outstanding family members to share with you tomorrow. At the same time, the team will give optimization suggestions and solutions according to the importance they attach to her questions.

Mr Chen Maishe Yoga: "Thank you, Mr Wu Jie, for sharing your love with your heart. I believe every partner will listen carefully and use it in our yoga studio!