Real estate sales team work summary report

Summary is a type of text that comprehensively reviews and inspects the previous social practice activities, which determines that the summary has strong objectivity. Let me take you to see 5 examples of real estate sales team work summary report, I hope it can help everyone!

Real estate sales team summary report 1

Inadvertently, ____ Years have passed quietly. The pace of time has taken away the busyness, worries, depression, and struggles of this year. The persistence that has settled in my heart has made me still stick to my post.

In the twelve months from January to the end of December, the sales performance was not satisfactory. [Project Name]*** sold 80 houses, 57 garages and storage rooms, and the cumulative contract amount was 15,637,000 Yuan, the amount of paid agency fees is only 218,899 Yuan.

In January, I was busy with the annual summary and annual report accounting work; in February, I received the company’s new year’s work arrangements, made work plans and prepared for the handover of Building 9; in March, April and May, I , the handover work of Building 12, and communicated with Mr. Liu from the Planning Department about the sales plan for the tail room of the project. I also put forward some of my own ideas for the tail room of [a certain project name] and the unsold garage and storage room. After obtaining the consent of the developer, [a certain project name] held the "Calligraphy and Painting Competition for Primary School Students in XX County" and the "Composition Competition for Middle School Students in XX County" in June and July respectively. With the assistance of the County Education Bureau, we hope to carry out various activities Improving the reputation of a certain real estate and enriching the cultural connotation of [name of a certain project], of course, the ultimate goal is to promote sales. Unfortunately, the expected results were not achieved in terms of sales, but what is gratifying is the activity itself It has been recognized by the owners and all walks of life.

In August and September, I received a transfer order from the company. While sorting out the closing data of [name of a certain project], I will take over the sales work of [name of another project]. I was really overjoyed when I heard the news. When I first joined the company, I recruited sales personnel for [another project name], and the first project I came into contact with was [another project name]. However, after the company's overall consideration, I was hired. Assigned to [a project name]. It has always been a regret in my heart that I could not stay in [name of another project] to do sales. Now I can finally work in the continuation of [name of another project] - Project ________. I feel that the company has given me a chance to realize my dream. During that time, my heart was in high spirits. No matter how unpleasant people were, they would become friendly in my eyes. In order to sort out the closing accounts of [name of a certain project] within the specified time, I gave up my vacation and even stayed up all night. Although the project was working and could be closed, the plan came to nothing due to the insistence of the developer. In October, I wandered between the __________ project and [a certain project name]: the sales of the tail room of [a project name], the customer accumulation of [b project name], and the second phase delivery of [c project name]... I I tried my best to do the work on both sides. Although it was hard work, I found everything so enjoyable. I don’t know whether I should say it was unexpected or expected. The change of changing the project to someone else made me fall from the peak to the bottom. In short, I spent a lot of time adjusting my state and accepting this fact. In November and December, we will continue to sell the final properties, train employees, negotiate with developers for closing, and resolve customer complaints.

Problems existing in the work in ____

1. The processing time for the first-phase property ownership certificate of [name of a certain project] was too long and the issuance was delayed, causing dissatisfaction among the owners;

2. Although the second phase has been delivered ahead of schedule, some owners have been delaying it due to housing quality problems. Although the coordination with the engineering department is very good, they just accept the feedback and do not solve the problem;

3. At the end of the year The agency fee arrears are serious;

4. The sales staff training (professional knowledge, sales skills and on-site response) is not enough;

5. The sales staff are transferred and replaced too frequently, which is harmful to the sales staff. Both the company and the sales staff are disadvantageous;

There are deficiencies in communication with the developer. When problems arise, they are not able to negotiate with the developer in a timely manner. In particular, there is little communication with Mr. Li, which leads to a tense relationship. .

I hope I can have better development next year and make greater contributions to the company!

Real estate sales team summary report 2

Engaged in real estate sales I have been working for a while. In practical work, I have a new experience in sales. Here I summarize a few points to share with you:

(1) Don’t be pretentious, treat customers with sincerity, Distinguish between true and false, summary of real estate sales work. Gain the trust of customers, and customers will listen to you. On the contrary, everything you say will have the opposite effect.

(2) Understand customer needs. Understand what customers need as soon as possible and provide targeted explanations. Otherwise, everything you say will be in vain.

(3) You must be confident when recommending a house, understand all the houses, including its advantages and disadvantages, and provide reasonable explanations for all the customer's problems. However, do not forcefully explain obvious shortcomings. Nothing is perfect, and customers must understand that if you see perfection, there must be a lie.

(4) Maintain customer relationships. Each customer has various connections. As long as they love the project, they will pass on their love and the resources will be endless.

(5) Determine your identity. We are not selling houses, but consultants, using our expertise to help customers, Sales Work Summary "Real Estate Sales Work Summary". Talking more to customers about professional knowledge and giving neutral evaluations of other properties can increase customers' trust.

(6) Unity and collaboration are necessary for a good team.

There are still some areas for improvement:

1. Sometimes I lack patience and tend to be tit-for-tat with customers who have more questions or speak more aggressively. In fact, for this kind of customers, it may be more effective to adopt a roundabout or gentle approach. Therefore, in the future, we must restrain our temper and increase our patience to make customers feel more considerate, so that they will have more trust.

2. Not caring enough about customers. Some customers need constant attention from sales staff. Otherwise, if they have questions, they may not come to you to ask. Instead, they will go to others to inquire or figure it out on their own. In this way, we will lose the initiative in closing their deals. Therefore, in the future, I will strengthen contact with customers, always be concerned, ask questions to elicit their problems, and then solve them tactfully. This will not only seize the opportunity and control the overall situation, but also increase the relationship with customers and increase customer retention. probability.

I have been working here for more than half a year. In the first half of the year, I sold 69 units, with a total sales of 60 million. In the future work, I will further improve myself, improve myself, increase all aspects of knowledge and understanding of various regions in Qingdao. Not only must I do a good job in this project, but I must also follow the company to move north and south and open up new battlefields.

Here, I am very grateful to the leader for giving me this training opportunity. I will work harder, study, and hand in a satisfactory transcript.

Real estate sales team summary report 3

The busy 2______ years have become brilliant. With the support of the company leaders and the mutual encouragement of the team, all colleagues in the sales department are united and united. With the same moral principles, mutual cooperation and tenacious struggle, we have put in great hardships and sweat for the development of the company and achieved excellent results. The work in 2______ is about to start in full swing, which indicates that our work next year will still be full of challenges. To this end, it is necessary for us to carefully summarize the past work, maintain a clear understanding, and start preparing to deal with the new situations and new problems we will face in 2______. The work of the sales department is now summarized and reported as follows:

1. Conduct research and strive to develop the market

We insist on maintaining survival and development through market development, and actively adapt to and grasp the market , strive to win the initiative in the competition. An information intelligence system close to the market has been established to collect and analyze relevant real estate product information, market environment, and marketing status of other companies in the industry, and strengthen research on market prospects, customer needs, competitors, corporate capabilities, development bottlenecks, marketing measures, etc. Analyze, establish a database, collect and analyze customer information, provide a basis for determining the product positioning of the project, advertising and marketing plans, and also provide a basis for pricing of commercial housing, achieve dynamic monitoring of customers, cultivate keen capturing and judgment capabilities, and truly Achieve in-depth market understanding, understand your opponents, and respond to market changes in a timely and accurate manner. We make full use of various marketing methods, cooperate with each other, and achieve impressive sales results. Throughout the year, 160,000 square meters of housing were sold, with a contract value of 987 million yuan, and a capital of 800 million yuan was raised. In particular, the second phase of the sale lasted for 3 days and 2 nights, and all the houses were sold out within 5 days.

2. Focus on service and strive to improve customer satisfaction

Adhere to customer-centeredness and customer satisfaction as the criterion, constantly improve service attitude and user attention, and establish a good reputation in the hearts of users After-sales service image, promote users' loyalty to the company, and form the company's long-term competitiveness. At the same time, we strengthen communication with customers and improve the after-sales service system to increase customers' trust in the company and promote the continuous improvement of sales output value. Especially when the second phase opens, we basically have to work overtime every day to complete the work. Due to the huge amount of the house payment, we are careful and conscientious during the collection process, and every account is complementary without any mistakes. In addition, during the sales process, we conduct monthly work summaries and weekly meetings to constantly summarize our work experience, identify shortcomings in a timely manner and make early improvements. The sales department cleared all the second-phase houses in just five days, which is inseparable from the efforts of the sales department members.

3. Focus on learning and continuously improve sales skills

Increase the frequency of training, create a learning atmosphere, and improve employees’ service concepts and personal skills; conduct service concept and ownership awareness training, Adjust the working status of employees, enhance the work enthusiasm, unity and cohesion of all employees, make services more detailed and refined, and improve customer satisfaction. Develop a marketing and sales performance appraisal system, strengthen appraisals, and make every employee have a sense of crisis, constantly provide new thinking and new working methods for the company's development, and promote the long-term and stable progress of the company. Refine work, refine thinking, and refine ideas to avoid errors and improve work efficiency. On this basis, build an efficient team, explore the individual abilities and creativity of existing business personnel, and achieve overall coordination and team stability.

4. Focus on coordination and enhance unity and cooperation with various departments

Most of the marketing department staff are proactive and dedicated, and can interact with the engineering department, property company and other departments Communicate, coordinate and cooperate, make some changes to the customer's interior without affecting the structure of the house, and provide good after-sales service. Employees have deep feelings for the company and hope that the company will become stronger and bigger, take the company as their home, show their talents at work, and embody the value of life.

Looking back on the work this year, although we have made certain achievements, we also found that there are many areas that need to be improved and improved: First, in specific marketing activities, the marketing channels are still relatively single; There are not many successful marketing models and effective marketing methods. Although we are trying some new marketing models, they are not strong enough and the effect is not obvious yet. Second, in terms of customer service work, there is not enough ideological attention, some tasks are not done well, and the awareness of proactive service is not strong, which affects the quality of customer service. Third, in terms of team management, the role of each member of the team was not fully explored, and the combat effectiveness and value of the team were not fully utilized. These are areas that need to be overcome and improved in the future work, and of course we believe we can do better.

Summarizing the past is to affirm achievements and identify shortcomings; looking forward to the future is to further improve in the future. New beginning, new hope. Standing at the starting point of 2______, we will be full of confidence and do our work even better with a clearer mind, stronger fighting spirit, more energetic attitude, more diligent and dedicated spirit and more energy.

Real Estate Sales Team Summary Report 4

In the past year, the ____ center has experienced the pre-opening accumulation period, the opening period, and the subsequent stable sales period; With the joint efforts of our staff, project customers have experienced accumulation from scratch, from little to much, and gradually achieved the expected sales progress value. The main marketing activities and sales work this year are summarized as follows:

1. Effects achieved by marketing activities

At the beginning of the year, our company entered the ____ Center. Before entering the site, we had completed the preparation of materials, personnel and vehicles for the sales department. Later, the sales department of ____ Center opened its doors warmly and completed various media and media promotion work. Through this activity, the information about the opening of the sales department of ____ Center was effectively conveyed and attracted a certain amount of market attention. It laid a solid foundation for a series of subsequent marketing and promotion activities. The marketing method of paying equal attention to door-to-door performances and single-page distribution has achieved good results. During this period, we completed the research work on similar projects in the surrounding area and wrote a detailed research report

With the official opening of the first batch of houses in the first phase of the ____ Center, the sales of the ____ Center have officially begun. ____ units of housing will be booked on the opening day. Complete all advertising and preparation work before the opening. The opening achieved the expected results, laying a solid foundation for the subsequent return of funds and the continuation of the project, and also established a reputation for the ____ Center as a leader in the real estate industry. The price of previous listings has been adjusted for the first time. This is the first time that text messages are used for promotion in this event. It may be because the grasp of the number range is not accurate, and the effect of text messages is not obvious.

2. Case management

A scientific, systematic and simple management system and management method is the cornerstone of uniting the team to achieve success. It is especially important as a sales department. In order to create a better The sales team plans to formulate a more complete sales management system based on the most confusing issues and factors for sales personnel such as performance, incentives, behaviors, mentality, rewards and punishments.

3. Sales training

The success of a real estate project is inseparable from hardware construction (location, funds, unit type, supporting facilities, construction quality), as well as software Shaping (property, promotion, sales), as the pioneer in the software process that directly faces customers, the overall quality of sales staff has become a key factor in customer booking and signing to a certain extent. For this reason, it is particularly important to shape a first-class sales team. In view of the subsequent sales plan and market conditions, targeted training content will be added to the training, and it will be more detailed. The training covers seven major categories, including market research, basic real estate knowledge, project knowledge, sales skills, basic sales processes and special operation plans. item, using a step-by-step, survival of the fittest training method to improve the professional standards of real estate consultants.

4. Marketing Planning

As market competition becomes increasingly fierce, product packaging and planned operations are particularly important.

The marketing method for the ____ center should be more down-to-earth and adapt to the local market. The sales work of the ____ center should be better promoted in a stable manner, and timely use of nodes to launch marketing activities suitable for the local market, and put the ____ center in the Build on the existing foundation and push it to another level.

In this year, I have seen the progress and growth of the company. I am also eager to grow. I hope that the company can be on par with large companies, and I also hope that I can become a real estate agent worthy of the name. Elite. I want to work hard and grow together with the company. Under the leadership of the company's leaders, we will meet challenges and create brilliance.

Real Estate Sales Team Summary Report 5

Before you know it, one year has passed quietly. The pace of time has taken away the busyness, worries, depression, and struggles of this year. The persistence that has settled in my heart has made me still stick to my post. The following is a summary of this year's real estate sales work.

1. Work Achievements

At the beginning of the year, I received the company’s work arrangements for the new year, made work plans and prepared for the handover of Building __, and communicated with the planning department about the sales of the last room of the project Plan, I also put forward some of my own ideas for ____’s tail room and unsold garage and storage room. After obtaining the developer’s consent, I will improve the reputation of ____’s real estate and enrich ____ by carrying out various activities. ___'s cultural connotation, of course, the ultimate goal is to fuel sales. Unfortunately, the expected results were not achieved in terms of sales, but it is gratifying that the activity itself has been affirmed by the owners and all walks of life.

2. Problems in the work

____The first-phase property ownership certificate took too long to process and the issuance was delayed, causing dissatisfaction among the owners; although the second-phase was delivered in advance, some owners The quality problem of the house has been delayed to this day. Although the coordination with the engineering department is very good, the problem is not solved by accepting the complaint; the agency fee at the end of the year is seriously in arrears; the sales staff training (professional knowledge, sales skills and on-site response) is not in place; the sales staff Transfers and replacements are too frequent, which is detrimental to both the company and the sales staff; there are deficiencies in communication with the developer, and problems arise and are not solved in time with the developer. In particular, there is little communication with Mr. Li, which leads to a tense relationship. .

3. Work plan for next year

There is indeed a new atmosphere in the New Year. The company’s commercial project in ____ is in full swing before preparation for the site. I am also at the end of the year and the beginning of the year. received this new mission. Because planning has always come first in the early stage, and the developer also trusts the planner more from a preconceived point of view; this caused me some trouble when I intervened in the project, but I believe that this situation will be improved through my sincere communication.

In next year’s sales work, I hope ____ can successfully close the sales and settle the accounts. Collect ____'s data, train sales staff for ____, and do a good job of customer accumulation and analysis for ____ during the New Year. Participate in project planning and make a beautiful turnaround in the ____ project. Try to pass the broker qualification examination.

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