How to write attractive copywriting for Douyin and Taobao?

1. Digital attraction

Number titles are a very common technique. They have clear logic and can catch the user’s attention at a glance, allowing users to understand the key points of the video content. For example: People's deposits increased by 8.07 trillion yuan in the first quarter of the central bank. The direction is clear and the content is clear. It shows the increase in people's deposits. The number in the title really attracts users' desire to know more, and deposits are also closely related to them. Get closer to the user.

2. Ask questions

Asking questions or doubts can strongly stimulate the curiosity of users. Using a question in the same sentence may be far more effective than bland copywriting. For example, ask a question: How many unsafe models do you know? As a user, you may already be thinking about which cars you think are unsafe, and want to see if the opinions in the video are different from your own. This serves as a good guide to continue browsing.

3. Cause controversy

Controversial topics will always have two opposing views. To cause controversy is to discuss some content that generally has different opinions. For example: the importance and trade-offs between love and bread, mobile phone checking, is it concern or distrust? Then write down my views in this comment area. However, the usage scenarios of this method have certain limitations, and it can only be used when there is indeed controversial content.

4. Direct display of value

What benefits can users gain through video? It can be spiritual pleasure, a skill in a certain area, or a perspective that triggers self-thinking. But if your video cannot meet the corresponding needs or interests of the audience, then users will leave it immediately before watching it.

This kind of title should be simple and clear, directly pointing out the value this work can bring to users.

5. Focus on hot topics

Words related to hot events will increase the chance of short video content being exposed. This is what everyone often calls "hot spots" and "taking advantage of marketing."

For example, the live broadcast of Luo Yonghao, which has been a hot topic before, and the topic of fighting against COVID-19, which has always been closely related to us, can attract a lot of attention.

After understanding these methods, we must also use them flexibly, and they can be used superimposed on each other. At the same time, we must constantly ask ourselves from the user's perspective: If it were me, would I watch this video because of this title? This is often referred to as empathy. Before we have excellent creative ability, we can first imitate other people's good titles, carefully ponder them, improve ourselves, and if we persist for a long time, we will surely become the people that others imitate.

Personal opinion, I hope it can be helpful to you, I hope you will adopt it, thank you.