What are the job responsibilities of an e-commerce operations director?

The e-commerce operations director needs to complete the docking of external relations matters of the e-commerce operations department and report key contents regularly to the chairman. So? Let’s take a look with me below.

Chapter 1

Responsibilities:

1. Complete the overall planning, marketing, and marketing of JD.com self-operated stores and Tmall flagship stores. System operational work such as promotion and customer relationship management;

2. Formulate annual, quarterly and monthly indicators and key plans for each store operation, and formulate periodic sales tasks and service level improvement goals;

3. Formulate periodic store promotion budgets, plan and implement store promotion activity plans, cooperate with official related marketing activities, and achieve expected sales targets;

4. Responsible for collecting market and industry information, product analysis, and customizing for the company Provide basis for online sales of products;

5. Responsible for the design, execution and continuous optimization of e-commerce platform operation processes; strengthen research and analysis of the industry, benchmarks, competitors and itself, and propose timely measures and suggestions;

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6. Responsible for building the operation team and creating an efficient operation management system.

Job requirements:

1. More than 5 years of e-commerce operation experience, more than 2 years of management experience, bachelor degree or above;

2. Have experience in vertical e-commerce Business operation experience or first- and second-tier mature e-commerce platform operation experience and e-commerce platform operation model;

3. Be familiar with the processes, planning, and transaction rules of JD/Tmall backend and other direct backends, and be able to grasp them in a timely manner New rules and solutions are provided;

4. Good at online marketing promotion management and planning, and have methodologies to promote online store sales;

5. Possess keen market insight , able to predict trends; sensitive to data, result-oriented;

6. Have strong communication, pressure resistance, and coordination abilities

Part 2

Responsibilities ：

1. Responsible for decomposing the business plan objectives, formulating the business plan implementation plan, and organizing the implementation;

2. Organizing the formulation of operating procedures, rules and regulations, implementation standards, and service specifications , supervise and implement;

3. Responsible for managing the operation and backend control of online platforms Tmall, JD.com, PC/WAP official website, WeChat, and app, and proposing countermeasures to promote overall performance improvement; < /p>

4. Responsible for the formulation of strategy decomposition, budget, incentives and required support to achieve department operational indicators;

5. Feedback and collection of customer online experience issues to optimize product upgrades; < /p>

6. Responsible for optimizing the operation platform that serves customers, branches, and channels and formulating operation service strategies, including store information maintenance.

Job requirements:

1. Bachelor degree or above in marketing, e-commerce, computer and Internet applications and other related majors;

2. Market experience Knowledge training in marketing, e-commerce, financial management, operations management, leadership arts, etc.;

3. More than three years of working experience in the same operation position in a well-known e-commerce company, proficient in the promotion models of major e-commerce platforms, and learning Strong ability, with practical experience in attracting new traffic, conversion and retention, user activity operations, promotion operations, etc.;

4. Proficient in the operation of Internet e-commerce platforms, with practical success Case;

5. Have strong teamwork spirit, organizational and planning abilities and good communication skills;

6. Be rigorous in work, pursue success, energetic, and able to withstand more work Great work pressure.

Part 3

Responsibilities:

1. Familiar with Taobao operating rules, store operations, customer service, event planning; familiar with Taobao marketing tools diamond booths and through trains

2. Implement the company's strategy, be responsible for the company's online store operation planning, and formulate annual and periodic operating goals;

3. Develop online sales channels and formulate overall marketing plans; < /p>

4. Responsible for the echelon construction of the e-commerce team, build a team with integrity and combat effectiveness, and improve the talent training plan and team management system.

5. Coordinate the sales team and various internal resources of the company, effectively improve the efficiency of various work, and lead the team to achieve work goals.

6. Complete other related tasks assigned by the company.

Job requirements:

1. College degree or above, more than 4 years of relevant e-commerce operation and team management experience, familiar with Tmall and Taobao operating environment, rules and promotion;

2. Actual operation of Tmall or Taobao stores with annual sales of more than 20 million;

3. Good at overall layout of online stores and creation of popular items;

4. Ensure the normal operation of Taobao stores, optimize store and product rankings;

5. Responsible for Taobao store promotion, increase store click rate, page views and conversion rate, and complete store sales goals;

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6. Monitor marketing materials, transaction data, product management, and customer management on a daily basis, propose marketing improvement measures in a timely manner, and provide feasible improvement plans;

7. Responsible for Tao online store products Optimize keywords and categories to improve natural search;

8. Evaluate the promotion effect, conduct professional data analysis on store and product UV, PV, sales, bounce rate, and conversion rate to compete well Opponent data collection.

9. Have strong innovation and market analysis, marketing, and promotion capabilities, have strong analytical capabilities for market development directions and trends, understand user needs, and be able to quickly respond to needs and market changes. Respond;

10. Have a strong sense of professionalism and a high sense of responsibility, and actively lead the team to achieve work goals;

11. Have more than 2 years of experience as an e-commerce operations director in the women's clothing category Work experience preferred.