What is the specific difference between activity planning and AE (activity direction)

The specific differences between activity planning and AE (activity direction) are as follows:

Event planning is an effective behavior to increase market share. An executable, operable and creative event planning case can effectively enhance the visibility and brand reputation of the enterprise. Event planning case is relative to market planning case. Strictly speaking, they belong to the same brother branch of market planning, and event planning and market planning are complementary and interrelated. Market planning and activity planning are subordinate to the overall marketing idea of the enterprise. Only under this premise can market planning and activity planning be integrated and continuous, and the audience can effectively identify with the cultural connotation of a brand. The activity planning case should follow the overall thinking of the market planning case, so that the enterprise can maintain a certain market sales.

Account Executive, also known as AE, is the abbreviation of the English word account executive, which refers to the person in charge of advertising business in an advertising company. "AE" system is very popular in advertising circles such as America and Japan. To implement "AE" system, advertising companies must have a deep understanding of advertisers. Within the advertising company, "AE" is actually a customer agent. He should have a deeper understanding and research on the nature, business principles, policies, marketing goods, customers, competitors, advertising budget and so on of advertisers.