7 model articles on hotel sales work plan in 2022

The new year has come, and some friends are going to be busy again. We know that a good work plan can greatly improve our work efficiency. Dear friends, how do you write your personal work plan? Are you still worried about the work plan? The following is the "Seven Model Articles of Hotel Sales Work Plan in 2022" compiled by me for your reference only. Welcome to read this article.

The marketing department is the functional department responsible for handling public relations and sales business, and it is an important window for the hotel to improve its reputation and establish a good public image. Play the role of staff and assistant in the business decision-making and marketing plan of the general manager's office. It plays an important role in dredging marketing channels, opening up markets and improving economic and social benefits.

In view of the work functions of the marketing department, we have formulated the working ideas of the marketing department for 20xx, and now we report to you:

First, the establishment of hotel marketing public relations communication network

One of the key tasks this year is to establish a perfect customer file, classify the customers according to the key customers who sign the bill, the customers who receive the meeting and the customers with development potential, record the customer's unit, contact person's name, address, annual consumption amount and discounts given to the unit in detail, and establish and maintain business contacts with important customers such as government agencies, enterprises and institutions, businessmen, celebrities and entrepreneurs. In order to consolidate old customers and develop new customers, we will not only pay regular and irregular sales visits to customers, but also send our blessings to customers by telephone, messaging and other platforms at the end of the year or on major holidays and customers' birthdays. This year, we plan to hold a large-scale customer appreciation liaison meeting at an appropriate time to strengthen emotional communication with customers and listen to their opinions.

Second, blaze new trails and establish a flexible incentive marketing mechanism.

This year, the marketing department will cooperate with the new marketing system of the hotel as a whole, re-formulate and improve the sales task plan and performance appraisal management implementation rules of the marketing department in XX, improve the salary of marketing representatives, and stimulate and mobilize the enthusiasm of marketing personnel. The marketing representative should keep a diary, and must complete the second, third and fourth steps of visiting two new customers, three old customers and four contact numbers every working day. According to the completion of monthly marketing tasks and the diary, the marketing representative should be comprehensively assessed, and urged to win over group and individual customers in various ways, stabilize old customers and develop new customers. During the visit, the opinions and suggestions of the guests should be collected in time and fed back to relevant departments and the general manager's office. Emphasize team spirit, combine the salary distribution of department managers and marketing representatives with the overall tasks of the whole department, emphasize mutual cooperation and help, and build a harmonious and positive work team.

Third, warm reception and thoughtful service.

Reception groups, conferences and customers should follow the whole process, provide "all-day" service, pay attention to the image and appearance of service, be warm and thoughtful, provide distinctive and targeted services for all kinds of guests, meet the spiritual and material needs of guests to the greatest extent, do a good job in meeting activities questionnaires, solicit customers' opinions, understand customers' needs and adjust marketing plans in time.

Fourth, do a good job in market research and promotion planning.

Often organize relevant department personnel to collect and understand the information of tourism, hotels, hotels and their corresponding industries, grasp the trend of their operation and reception services, and provide comprehensive, true and timely information for the general manager's office of hotels, so as to make marketing decisions and flexible promotion plans.

Verbs (abbreviation of verb) cooperate closely and coordinate actively.

Cooperate closely with other departments of the hotel, actively contact and cooperate with other departments of the hotel according to the needs of guests, give full play to the overall marketing vitality of the hotel and create the best benefits. Strengthen the relationship with relevant publicity media and other units, make full use of various forms of advertisements to recommend hotels, publicize hotels, strive to improve the visibility of hotels, and strive for the support and cooperation of these public units for hotel work. In 20xx, under the correct leadership of hotel leaders, the marketing department will strive to complete the annual sales task, blaze new trails, work hard together and create a new image and new realm of the marketing department.

Part II: Model essay on hotel sales work plan in 2022 1. Correctly judge the market situation and adopt flexible management strategies.

In today's era, if we want to seize the opportunity in business, we must comprehensively analyze the market conditions and make accurate judgments. Throughout the year, the business strategy of "the beauty of sports, you and me * * *" series of promotional activities will be launched according to different periods. In X month, we launched a series of promotional activities, which won the support of customers and achieved initial benefits.

Second, seize business opportunities and strive for initiative.

Summing up the experience over the years, the year-end is the concentrated period of team consumption, and the main consumers are xx company, xx group, xx institute, xx bureau and universities. We will take the way of going out and inviting in, contact them regularly and take the initiative, so that our work will always be in an active position, stabilize old customers and open up new customers.

Third, cultivate members and form a stable consumption network.

The customer base of the arena consists of members, professional players, individual customers and teams. Whoever has a large customer base will win this market. Last year, we recruited xx members. This year, we plan to increase this number to xx. Based on the per capita monthly consumption of xx yuan, this year's stable income will reach xx million yuan, which is x% of the annual bowling income.

Fourth, cultivate a group of loyal customers.

Set up lottery activities and opinion collection boxes, actively lobby customers to participate, fill in lottery cards and opinion cards, collect customer information, establish a customer database, insist on visiting one guest every week, contact one guest by phone every day, actively communicate with them and understand customer needs. Meet customers' requirements scientifically and reasonably, do a good job of follow-up, design targeted promotional activities, and let customers choose xx first when they want to entertain.

Fifth, let employees participate in marketing.

Employees contact customers every day and don't always send marketing information to customers. The attitude and performance of employees towards customers directly affect whether the arena can further attract new customers and retain old customers. Employees are business salesmen, so this concept must be implanted in everyone's mind. Service and sales are closely linked. The quality of service will directly affect our business activities, so we will formulate a set of employee reward plan, for example, according to the growth rate of turnover, a part of the new turnover will be rewarded, not necessarily cash, but some small gifts or spiritual rewards to motivate employees to do a good job. Employees know good sales skills and actively participate in marketing, then the overall effect will be improved.

Sixth, create a good sports atmosphere.

On the existing basis, the layout of the sports atmosphere of the sports wall is added. Strengthen staff training and improve service quality. Service quality is the lifeline of the hotel. This year, around the theme of "full love, comfortable home", employee training will be organized in stages and steps, and xx classes will be arranged throughout the year.

Looking ahead, we dare not relax. I believe that under the leadership and correct leadership of the hotel, relying on our sincere unity and pioneering spirit, we will be able to fully complete all the tasks this year, and our work will take a new step.

Through past experience, it is not difficult to know that the development of marketing work is very important for the improvement of hotel efficiency. So at the beginning of the year, I made a corresponding plan, which made me take hotel marketing seriously all the time. Because I can realize the importance of marketing work in time, and the employees in my department can finish it smoothly, but the arrival of the second quarter means that the members of the marketing department can't slack off and can't get the approval of the hotel leaders. Therefore, we have worked out the corresponding work plan and look forward to the implementation of hotel marketing in the second quarter.

In terms of business promotion, you can make use of the scenic spots near the hotel and do a good job of promotion while contacting customers. Whether it is leaflet distribution or website update, it can show that the marketing department attaches importance to hotel business promotion. At least design a detailed plan in advance and get the approval of hotel leaders. Fortunately, we have accumulated experience in previous years, and through the efforts of department members, we should be able to handle the hotel marketing work in the second quarter. To deal with such problems, we should publicize through multiple channels, so that more people can know the information and become hotel customers. In this regard, we need to cooperate with the marketing department to show the advantages of the hotel as much as possible in the marketing work.

In business handling, we should try our best to consider from the perspective of hotel customers and give appropriate discounts. For some customers, the attention of hotel staff can make the other party realize respect while enjoying the service. Whether the customer reception is busy or not, everyone who enters the hotel for business should be taken into account. As a marketer, in the process of handling business, we should also take this into account and think for each other. If we can leave a deep impression on customers through the development of marketing work, it will undoubtedly speed up the process of transforming them into old customers, and at the same time, we should cultivate loyal customers in the process of hotel brand building to make marketing work better.

Although there has been no mistake in customer reception, we should consider the problem of peer competition and contact regularly. Because the previous marketing work did not take into account the competitive factors, the hotel lost a lot of customers, which also means that we should start with hotel services under the condition of little competitive advantage, so as to win the favor of customers. Whether it is a holiday greeting or a small gift preparation, customers can understand the importance of hotel staff. While gradually deepening the customer impression, it can also optimize the service level of hotel staff. Therefore, when contacting hotel customers, we should care about each other and give enough respect to their attitude.

In fact, the implementation of the hotel marketing plan is the most important thing for me in the second quarter. Therefore, I want to reflect on the shortcomings in the previous marketing work and make improvements at the same time. Under the care of hotel leaders, I can naturally solve the problems in marketing work and gain the recognition of customers.

Chapter IV: Model Hotel Sales Work Plan in 2022 Article 7 In order to achieve the sales target in 20xx, combined with the actual situation of the company and the market, several work priorities in 20xx are determined:

First, expand the sales team and strengthen business training.

The introduction and cultivation of talents is the most fundamental and core, and talents are the primary productive force. Enterprises will stop when no one is around, increase the introduction of talents and replenish the company's fresh blood. Iron battalion is a mobile soldier, so we are trying to retain reasonable talents. Choose the right people, use good people and use the right people. Strengthen communication with the office staff of the company, select and introduce more excellent sales staff, use their own relationship, integrate some business personnel, use the salesman's strategy to introduce, strive for more business personnel, increase recruitment, and improve the company's staffing and the establishment of the early sales team. In addition, recruit some mature technical and business personnel in the market. I intend to focus my work on setting an example and cultivating new ones. First, I mainly do a few examples to set a good example. Because the power of example is infinite. Man is plastic, but he is inert. The knowledge training, professional knowledge and sales knowledge training of the sales team can never be relaxed. Training is an important means to establish and consolidate business teams. Regular training is of great benefit to the psychological shaping of sales staff. And according to the development of business personnel, select, introduce and train regional managers. Business people will be more motivated.

Second, the sales channels are perfect and the sales channels are sinking.

In order to ensure the completion of the annual sales task, I usually actively collect information and summarize it in time, and strive to open up new markets and expand the market share of products. Reasonably and effectively decompose the target. The market is the core competitive field of the company, and the sales team and sales channels should be improved here. On the one hand, it is the allocation of personnel, on the other hand, it is the integration of customer resources and the key areas of customer personnel. We should set an example for the company here and establish a model market. Cloning is complicated. Other provinces and cities mainly focus on an existing business staff, focusing on finding partners and some big agents. Companies that take the wholesale route should relax their sales policies appropriately. If the business personnel explore the market by themselves, the company will provide business support in the early stage, focusing on training for one month, and technical support for three months in the later stage.

The third is product adjustment, and preferential packages are continuously introduced.

Products are the lifeline of enterprises, not what we want to buy, but what customers want to buy. What we bought and what our customers want to buy. Finding the needs of customers is fundamental. Therefore, product adjustment should be combined with the market. In addition, we should also consider the profit of the product. If the product is unprofitable, there will be no living space. The same is true for customers. What customers buy is not products, but services. The pursuit of providing high-quality services is an unchangeable rule. Enterprises are not welfare homes, and creating value for enterprises is the most basic requirement of management. The change from development to making money is the last word.

The validity of the discount package is limited. Constantly updating new packages, on the one hand, shows the strength of the company, on the other hand, it also shows the vitality of the company. Eliminate unprofitable policies that are not suitable for the market, and combine with the professional quality of the company's business personnel, the products should be adjusted from three aspects: conducive to the company's development, conducive to the sales of business personnel, and conducive to customer demand.

At present, the competition in the hotel industry is becoming increasingly fierce, and consumers are becoming more and more mature, which puts forward higher requirements for our hotel operators. In the next 20xx years, we plan to make a series of adjustments to our marketing to attract consumers to our stores and improve our operating efficiency.

First, the market environment analysis

1. Problems in the operation of our store

(1) The target customer base is inaccurate and too narrow.

(2) the news propaganda is not strong enough, which causes a great sensation in the market and the market awareness is small.

2. Analysis of the surrounding environment

Although the overall consumption level in our district is not high, the location of our store is very distinctive. Our shop is located next to the national highway 10 1, with excellent geographical position and convenient transportation. It is adjacent to several colleges, such as business school, polytechnic, mechanical and electrical college, so there are many vehicles in the past, and floating guests are a potential consumer group. Although college students have no income, they are not low-consumption groups. Business schools alone have more than 10,000 students. If we can provide products suitable for students and attract them to our store at low prices, it will be a huge market.

3. Analysis of competitors

There are no similar hotels around our store, only many small restaurants. Although they don't have the strength to compete with us in business ability, they attract a large number of nearby residents and students with low-grade food. Generally speaking, their business conditions are good. Although our facilities and services are good, due to the market positioning error, the actual operating situation is not ideal, and it is at a disadvantage compared with hotels of the same grade in the market.

4. Advantage analysis of our store

(1) Our store is a subsidiary of xx Group, an enterprise in our city. There is no doubt about the strength of its company. Therefore, when carefully planning, we should also make full use of our brand effect and fully tap the great connotation of its brand, so that consumers will not doubt our catering products and fully believe that we provide high-quality products. We should pay full attention to this in our plan to attract consumers.

(2) Our store has good hardware facilities, abundant funds, its own parking lot and a large area of available space. This can be used to attract passing drivers, and it can also be used to develop some publicity materials to attract students.

Second, the target market analysis

The target market is the most potential consumer combination group. Defining the target market can not only avoid the waste of influence, but also make advertisements targeted. Advertising without a target market is tantamount to "blind riding a blind horse"

The target market should have the following characteristics: not only consumers who are interested in hotel products and have the ability to pay, but also consumers within the hotel's ability. Hotels should determine the target market as clearly as possible and make a detailed analysis of the target customers, so as to make better use of the opportunities represented by this information, make customers more satisfied and ultimately increase sales. Customer resources have become the source of hotel profits, and the consumption behavior of existing customers is predictable, the service cost is low, and they are not as price-sensitive as new customers, and they can also provide free word-of-mouth publicity. Maintain customer loyalty, so that competitors can not compete for this part of the market share, while maintaining the stability of hotel staff.

Third, the general marketing strategy

1. "High-end hotel serving the people"-unique culture is a magic weapon to attract consumers. We have a cultural orientation for the hotel. Although we position the hotel as low-and middle-income people and nearby college students, this does not mean lowering the hotel's taste and product quality. We should provide customers with high-quality catering products and services at low prices, and never exchange low quality for low prices, which is also respect for customers.

2. Carry out three-dimensional publicity to highlight the characteristics of this hotel and let consumers have a perceptual knowledge of Jinjie Hotel. Let consumers realize that we provide him with a place to enjoy life. You can attract customers in newspapers according to the environment and location of the hotel. Let customers get a kind of "noble" satisfaction psychologically.

3. Use strong advertisements, such as newspapers, to create a "sensational effect" as a strong sales, thus attracting the attention of a large number of consumers and establishing popularity.

With the arrival of 20xx, we smell the fragrance of spring in the coming winter. At the same time, the hotel has made a new work plan for our department. As the marketing department, we are the functional department responsible for handling public relations and sales business, and an important window for the hotel to enhance its reputation and establish a good public image. It plays the role of the general manager's staff and assistant, making business decisions and making marketing plans.

In the month of 20xx, according to the marketing idea of the chairman and the present situation of the hotel, we made the following work plan of the hotel sales department:

First of all, establish and improve the establishment of guest history files.

Establish a perfect customer file, classify customers according to the key customers who sign the bill, the customers who receive the bill and the customers with development potential, record the customer's unit, contact person's name, address, annual consumption amount, discounts given to the unit, etc., and establish and maintain business contacts with important customers such as government agencies, enterprises and institutions, businessmen, celebrities and entrepreneurs. In order to consolidate old customers and develop new customers, in addition to regular and irregular sales visits to customers, we plan to hold a large-scale customer appreciation liaison meeting at an appropriate time this year to strengthen emotional communication with customers and listen to their opinions.

Second, explore the market and win customers.

This year, the marketing department will cooperate with the hotel to complete the business plan objectives signed with the company, so the marketing department will mobilize the enthusiasm of marketing personnel. To keep a diary, the marketing representative must complete the second, third and fourth steps of visiting two new customers, three old customers and four contact numbers every working day, and make a comprehensive evaluation of the marketing representative according to the monthly marketing task completion and diary. Supervise marketing representatives to win over group and individual customers through various means, stabilize old customers and develop new customers, and timely understand and collect customers' opinions and suggestions during the visit and feed them back to relevant departments and the general manager's office.

Third, warm reception and thoughtful service.

Reception groups, conferences and customers will follow up the whole process, provide "all-day" service, pay attention to the service image and appearance, be warm and thoughtful, provide distinctive and targeted services for all kinds of guests, and meet the spiritual and material needs of guests to the maximum extent. Make a questionnaire for conference activities, solicit customers' opinions, understand customers' needs, and adjust the marketing plan in time.

Fourth, do a good job in market research and promotion planning.

Organize the relevant personnel of the department to collect and understand the information of tourism, hotels, hotels and their corresponding industries every quarter, grasp the trend of their operation and reception services, and provide comprehensive, true and timely information for the general manager's office of hotels in order to make marketing decisions and flexible promotion plans.

5. Actively coordinate the contact between other departments of the hotel and the business.

Cooperate closely with hotels around Fuxian Lake, and actively contact with other departments of the hotel according to the needs of guests, and cooperate with each other to give full play to the overall marketing vitality of the hotel and create the best benefits. Strengthen the relationship with WeChat platform and other units, make full use of various advertising forms to recommend hotels, publicize hotels, strive to improve the visibility of hotels, and strive for the support and cooperation of these public units for hotel work.

Chapter VII: Model Hotel Sales Work Plan in 2022 Article 7 The year of 20xx is a year for hotels to further improve economic benefits, generate income and create profits. Xx department will conscientiously implement the overall requirements of the hotel's annual work, and combine the characteristics of our work to formulate the main points of this year's work as follows:

I. Guiding ideology

Actively carry out practical and effective work, adhere to the concept of "based on enterprises and serving enterprises" as a guide, take the road of comprehensive, coordinated and sustainable development, tap potential and increase efficiency, do a good job in internal management, comprehensively improve work efficiency, gradually improve departmental management level and service quality, build a United, harmonious and healthy working environment, and realize standardization, institutionalization and normalization of departmental management.

Second, internal management.

1. Formulate and implement xx. All posts can be completely standardized through clear quality standards and strict inspection system.

2. Strengthen the pre-control, on-site control and post-control of the quality of workplace work, pay attention to detailed services, pay attention to the needs of guests, pay attention to the feelings of guests, and ensure to provide "active, enthusiastic, accurate and rapid" services for guests.

3. Plan employees' career, gradually try out the post rotation of employees in the front desk, business center and switchboard area, enrich employees' work experience, increase employees' work skills, improve employees' interest in work, and build a compound talent with multiple skills.

4, improve all kinds of form records, data analysis, operating procedures and other work, so that accounts can be checked, evidence-based, rules-based.

5. Continue to collect and sort out customer files, provide intimate, personalized and customized services for guests, increase materials and provide guarantee.

6. In terms of energy saving and consumption reduction. Strengthen the maintenance of facilities and equipment to prolong the service life; The front desk saves the use of orders, registration forms, room cards, key bags, etc. If there are mistakes, use correction fluid first and then use it to reduce the waste caused by personal reasons; The total opportunity is to close the switchboard after xx to save energy; Business center can use waste paper instead of new paper, and can use express paper instead of copy paper.

7. Pay attention to safety awareness and implement the hotel safety rules and regulations and the relevant provisions of the public security department.

Third, foreign sales.

1 and 20xx door-to-door customer sales tasks shall be studied and formulated separately according to the actual completion of 20xx and the internal and external market environment of the hotel.

2. Take the new district of xx building as a selling point to improve the personal occupancy rate of the hotel, make full use of the hotel sales policy to increase the intensity of selling houses, so as to exercise the rights without exceeding the authority and offside.

3. Strengthen the outreach work to railway passenger transport offices, long-distance bus stations, taxi companies and other units, and strive to achieve the sales effect of win-win cooperation.

4. When serving the door-to-door guests, train the front desk staff to pay attention to the words and deeds of the guests, identify the identity of the guests and the nature of the hotel, choose the correct sales target, and flexibly use the sales language skills such as approach, selection, turning and borrowing to achieve the sales purpose.

5. Hold regular customer experience exchange analysis meetings in the front desk area to study customers' consumption psychological orientation and sales skills. At the same time, establish a sound assessment mechanism, rank according to performance every month, and analyze the reasons for improvement.

6, often organize the relevant personnel of the department to collect and understand the information of tourism, hotels and their corresponding industries, grasp the trend of their operation and reception services, and provide comprehensive, true and timely information for hotels in order to formulate marketing strategies and flexible promotion plans.

Fourth, staff training.

1. Establish the idea that "training is to give employees welfare", clarify the training objectives, formulate strict training systems and plans, and establish employee training files.

2, combined with the actual situation of each district, in view of the weak links in the work, targeted to carry out all kinds of service skills training, so that employees can master new technologies and methods in time, improve technical level and work efficiency, and adapt to the requirements of hotel work.

3. Pay attention to the training of ideological education such as professional ethics and safety precautions, establish the attitude of employees as masters, stimulate their work enthusiasm, improve their comprehensive quality, and enhance their sense of mission, responsibility and enterprise cohesion.

4. Always adhere to the long-term goal of our hotel, pay attention to the cultivation of advanced and reserved talents, prepare more and richer intellectual resources for the development of the hotel, promote the development of the hotel and improve its competitiveness.

5. Use training methods such as lectures, audio-visual, discussion, operation demonstration and case analysis to increase employees' interest in the training content, improve employees' understanding of the training content, facilitate employees to remember the training content and promote employees' internalization of the training content.

Verb (abbreviation of verb) saves energy and reduces consumption to create benefits.

1. Strengthen the management of water, electricity and gas in the dormitory.

2. Strengthen the management of hotel office supplies, clothing and labor insurance supplies.

3. Strengthen the management of vehicle boarding cards and telephones.

In a word, in the new year, all the staff in the office will work hard for the development and take-off of the hotel with a new starting point, a new image and a new work style, under the correct leadership of the hotel and in close cooperation with various departments!