SAIC Volkswagen responded to rumors that Santana stopped production.

SAIC Volkswagen responded to rumors that Santana stopped production.

SAIC Volkswagen's response to the rumors of Santana's suspension of production may be related to the current domestic double-point policy. It is reported that the standard value of average fuel consumption per 100 kilometers announced by the Ministry of Industry and Information Technology last year was 5. 18L, and SAIC Volkswagen responded to the rumor that Santana stopped production.

SAIC Volkswagen responded to the rumor that Santana stopped production 1 Recently, according to many media reports, after the Volkswagen Jetta model was officially discontinued, Santana based on Volkswagen PQ25 platform will also announce the suspension of production.

According to a technical renovation project plan of suspected SAIC Volkswagen Yizheng Factory in 2022-2023, five models of New Santana, Santana Hao Na, Xinrui, Xindong and tharu will stop production and put into production in the medium term after technical renovation, and the replacement models are Ling Du, Polo and Tukai.

165438+1October 12, the relevant person in charge of SAIC- Volkswagen told the Red Star Capital Bureau: "More than 30 years ago, SAIC- Volkswagen introduced the Santana brand into the China market, creating a precedent for China automobile joint venture, and has served more than 6.24 million car owners so far. At present, the sales volume of Santana brand terminals is stable (from 202 1 to1-the cumulative sales volume in September exceeded 1.26 million). In the future, SAIC Volkswagen will formulate relevant product plans according to the actual market situation. There is no clear official news that it will stop production. "

Although there is no clear news from SAIC Volkswagen, Santana will indeed stop production.

The relevant person in charge of SAIC Volkswagen Yizheng Factory told the media that "our current plan is to suspend the production of Santana models from next year" and "stopping production does not mean being abandoned, but the need for upgrading".

The person in charge also revealed that the design of the new car in the future will reduce the overall fuel consumption and provide a variety of power options, which can be switched to the hybrid or pure electric version at any time.

According to the vehicle technical transformation project plan, the vehicles that are planned to be discontinued this time are all entry-level vehicles with relatively low profits of SAIC Volkswagen. The total design capacity of five vehicles is 448,800 vehicles/year, while the design capacity of four newly replaced vehicles is still 448,800 vehicles/year.

In fact, sales volume is not the main reason why Santana stopped production. In September of 20021-1-,the cumulative sales volume of Santana brand exceeded126,000, while the retail volume of SAIC Volkswagen in the first three quarters was 994,700. It can be seen that Santana is still Volkswagen's signature car.

For Santana's shutdown, the industry believes that it lies in the "double-point policy".

In 2020, the average fuel consumption (liter/100 km) of SAIC Volkswagen will reach the standard value of 5. 18L, and that of Santana will be 5.6L per 100 km. In other words, for every Santana produced, SAIC Volkswagen needs to use 0.42 points to offset the punishment of unqualified emissions.

The Red Star Capital Bureau learned that the current price of double points is around 6000 yuan/minute. Based on this calculation, each Santana has to pay a fee of 0.25 million yuan.

Santana 202 1 new car price is 8.69-11.1.90 million yuan. According to SAIC 1 1.48% sales gross profit rate and 5.3% sales net profit rate, the gross profit of Santana sold per set is 1000- 12800 yuan, and the net profit is 4600-05900 yuan. Considering that Santana may not reach SAIC's average profit margin, Santana may even sell one car and lose one.

According to public information, Volkswagen introduced the first batch of 100 Santana cars to the China market in 1983, and later became the first domestic model of Volkswagen in the China market. Since then, it took only three years for Santana 10000 domestic models to go offline. Later, Santana 2000, also from Brazil Volkswagen, was officially listed in China market, and in the following years it evolved into Santana 3000 and Santana Zhijun.

When entering the China market, the average worker's monthly salary is only tens of yuan, while the price of Santana is as high as 6,543,800 yuan+8,000 yuan. 20 12 10, SAIC-Volkswagen announced that the old Santana (Santana 87) was officially discontinued, and issued an advertisement "Goodbye, Santana".

Two months later, the brand-new SAIC Volkswagen Santana based on Volkswagen PQ25 platform was officially released. However, this car has developed from a medium-sized car based on Passat B2 to an economical compact family car.

This time, the 38-year-old Santana may really say goodbye to China people.

Two days before SAIC Volkswagen responded to the rumor that Santana stopped production, a technical transformation project plan for SAIC Volkswagen's Yizheng factory in Yangzhou, Jiangsu Province in 2022 -2023 flowed out. According to the plan, the design capacity of the new Santana, Santana Hao Na, Xinrui, Xindong and Tuyue models is zero after technical transformation, and this part of the production capacity will be transferred to the four models of Tujia, VW37 1/8CS, Polo and Tuyue under SAIC Volkswagen.

Santana's cumulative market sales this year still exceed 654.38+10,000 vehicles.

This plan has also aroused the speculation of netizens. Some netizens said that "this is the car my parents used when they got married", while others said that Santana, which seems to be known as the "evergreen tree of China automobile market", is about to bid farewell to the China market. CCTV Finance also contacted SAIC Volkswagen for this purpose. SAIC-Volkswagen said that whether this model will be discontinued will be planned according to market conditions.

SAIC Volkswagen also told Chedi that the production, sales and service of Santana products are proceeding normally and orderly, and the market terminal sales are stable.

Santana witnessed the rapid development of China automobile industry in recent 40 years.

Santana, a classic model of Volkswagen, must have a deep memory of it after 1970s, 1980s and even after 1990s. According to data, in 1980s, SAIC-Volkswagen introduced Santana to China, becoming the first joint-venture brand car, and together with Jetta and Fukang, it formed a well-known "old three" car. Santana started the development of China automobile with the way of "joint production and market changing technology", from the initial semi-assembly to the gradual realization of high standards in all manufacturing links, and then to the complete localization, reaching the international manufacturing level, which laid a solid foundation for the independent development and joint venture of China automobile industry.

The data shows that Santana's cumulative sales exceeded 1- 10 this year. At present, there are 6.24 million Santana owners in China.

20 12 brand-new Santana goes on the market.

"Stopping production does not mean being abandoned, but the need for upgrading." 2065438+In June 2009, FAW-Volkswagen Jetta announced that it would stop production, but immediately Jetta became a separate sub-brand of Volkswagen Group, and its performance was stable in the domestic market. Of course, even Santana will stop production soon, and maybe it will be resurrected in some new form at some time in the future. The brand "Electric Hummer" next door is a vivid example!

SAIC Volkswagen responded to Santana's rumors of production suspension. If I had to choose the most successful car model in China automobile market in the past 30 years, I would definitely vote for Volkswagen's Santana.

Because it is durable and spacious, its square and forceful shape conforms to China people's perfect definition of "car". By 2020, the cumulative sales of Santana brand has exceeded 6 million vehicles, which can be described as a generation of magic cars in the history of China automobile, but even so, it is still difficult to escape the classic ending.

Some time ago, it was reported that the new Santana built by the old PQ25 platform will be discontinued next year, along with Skoda Haorui and Tuyue. Although the official response said that it was "temporary suspension" to allocate production capacity to other models only because of insufficient spare parts supply, according to our inquiry and analysis, Santana is indeed close to "suspension".

Santana used to be one of the most important models of SAIC Volkswagen. Since it was introduced to China in 1980s, it has been affectionately called "the third" by the people together with Jetta and Fukang. It has achieved the miracle of "10,000 cars" off the assembly line in just three years since it entered the China market, setting a record for car sales in the same period.

Later, Volkswagen introduced Santana 2000 and its follow-up models, which made it a household name in China. Its sales volume has been among the best in the sales list of similar vehicles for a long time, which has accumulated a good reputation for the public in the China market. It is no exaggeration to say that Santana has contributed to Volkswagen's best-selling in China.

On 20 12 10, SAIC Volkswagen announced that it would stop production of the old Santana and introduce the new Santana after the replacement. The new Santana is positioned as a family-class compact car, and the price is about 654.38+ 10,000. Although the price is cheap, the configuration is also reduced a lot, which is too shabby. Its shortcomings such as "rear wheel drum brake, insufficient active safety configuration and hard plastic accumulation in the interior" have been criticized, and the impact is not as good as before. New mulberry and old mulberry seem to have nothing to do except their names.

With the rise of domestic automobile brands, it is really not cost-effective to buy Santana with the same budget. If you really like popular brands, you can buy LaVida with higher positioning for a little money. Why insist on the new Santana? Old interior and backward technology gradually make it out of tune with this era.

But even so, its sales have remained strong in recent years. In the first nine months of 202 1, Santana's cumulative sales have exceeded 1 10,000 vehicles, which is really rare for a model that has not been replaced in recent 10 years.

Since the sales volume is good, using the old platform can save costs. Why did Santana stop production? This may be related to the current domestic double-point policy. It is reported that the standard value of average fuel consumption per 100 kilometers announced by the Ministry of Industry and Information Technology last year was 5. 18L, while the performance of SAIC Volkswagen exceeded the standard by 0.46L, resulting in a negative score for fuel vehicles, which needs to be deducted.

Due to the late development of Volkswagen's new energy vehicles, new energy points are also in a negative state. In the case that both points are negative, in order not to affect the new car declaration, SAIC Volkswagen can only buy points at a high price, and the economic burden behind this far exceeds the sales profit brought by Santana.

It can be seen that cutting off the old product line including Santana can help SAIC Volkswagen survive and transform better under the increasingly strict emission policy.

In addition, the models built by the old platform do have the disadvantages of backward technology. At present, many mainstream technology configurations cannot be applied, and the competitiveness of products is obviously insufficient. So from the perspective of upgrading, it is only a matter of time before Santana stops production.

So what will happen to Santana's future?

Judging from the strategy of stopping production of Jetta on 20 19 and establishing its own brand, SAIC Volkswagen may follow suit and establish Santana's own brand. But from a more economical and practical point of view, it may be a wiser choice to rebuild a brand-new Santana with a brand-new MQB platform.

From "Old Pu Sang" to "New Sang", China people have special feelings for Santana. In that era when the material is not rich enough, it is a very happy thing to have a mature, stable, safe and reliable car to shelter you and your family from the wind and rain. At that time, the relationship between people and cars was pure, mixed with affection and warmth, and passed on constantly.

If Santana really wants to say goodbye to us, I think it's not a bad thing, because it's really too old to belong to this era.

And those arguments about the beauty and ugliness of this car, good and bad, should stop here. After all, it faithfully accompanied us through the spring, summer, autumn and winter, witnessed the growth of countless people, and left many beautiful memories. We shouldn't be so hard on old friends.

What is Santana's best ending? I think so, either reborn with a brand-new look or become a legend forever. This is where the "magic car" should belong.