List ten independently operated e-commerce sites in China

The official malls of major brands are independently operated e-commerce websites, such as Xiaomi Mall, LeTV Mall, Huawei Mall, Gome Online, Li Ning Sports, etc. No, B2C websites such as Lanting and dx are still doing well. Facts have proved that what was eliminated was only the rough and monotonous independent station operation model.

Nowadays, if you want to continue to make a name for yourself with an independent website, you must understand the following points:

1. What is the difference between a platform and an independent website?

The platform is equivalent to a 100% sales model. It requires inventory and stocking up, which is a heavy model; while independent stations have many light models that can be done. Therefore, choosing to do an independent website or a platform or both together requires judgment, and you cannot blindly follow the crowd.

2. Are you worried that the cost of attracting traffic to an independent station is too high?

According to Runshang’s experience, the best independent websites are often concentrated in Beijing, Fujian, and Guangzhou. Some industrially developed areas often do not know how to engage in information marketing. For example, Shenzhen is almost a platform, and Beijing, Fujian There are more independent websites here. Therefore, the difficulty of attracting traffic to independent stations is not a problem, but good marketing techniques are.

3. Q&A, how to play the independent website now?

1. An e-commerce seller asked whether the cost of building a website is high? In fact, the cost of building a website can be divided into the cost of obtaining website code, the time cost of putting product pictures online, the time and cost of bug processing, and the cost of later website upgrades.

2. Does using free programs to build a website save the cost of building a website? If the website does not operate well and bugs appear on the website, the time cost of dealing with these problems is often very high. So free does not mean reduced costs. What's more, the era of independent websites using a rough model is no longer there. Websites are not just about uploading pictures and placing orders. For sellers who don’t understand the program, finding a domestic website building company with technical core can truly reduce the cost of website building.

3. Why can’t the website be as simple as displaying pictures and placing orders online? Let’s take a look at what the big sellers of independent websites are doing now? It is data analysis and the content operation of the website itself, such as coupons, discounts, promotions, special offers, and event special pages! With the successful experience of the former as a reference, we can see that website operation is the key to obtaining more conversions for independent websites now.

4. Can you form your own team to do it? You think that using your own abilities to gather high-quality resources can reduce costs, but this is not the case. For example, Fujian Runshang has many years of experience in building foreign trade websites. It is not the practical experience that you can catch up with Runshang in a few months or a year by recruiting technical experts. As the old saying goes, "You need to drink milk, but you don't have to build your own farm."

5. What are the modes of independent stations? Have you heard of the independent station operation models of “One Yuan for All” and “0 Yuan for All” which are very popular recently? It is said that some of them earn very well. Therefore, the playability of the independent station is still very high.

It can be said that independent stations are an open, free and equal e-commerce model, and an operating model that will never become outdated. However, to be an independent station, you must learn to race against time and find your own way to break out in the dense jungle of tigers and wolves. Those who couldn’t play in the past were the rough and monotonous operators. However, in China, there are still many categories that are still unexplored virgin lands for independent stations.