What will happen to the Internet of Things next year?

The Internet of Things is still in the early stage of development. According to Accenture Consulting, as of 20 14, 87% of consumers have never heard of the Internet of Things technology. According to the research of the Internet of Things Association, in 20 16 years, 19% of enterprises and government employees reported that they had never heard of the Internet of Things, and 18% had only a little impression.

Although the Internet of Things technology has gained a lot in the industrial field, its most potential application has just been known.

1. The Internet of Things will affect omni-channel.

Sandy Carter, CEO and founder of Silicon-Blitz, said that the marketing community will fully feel the influence of the Internet of Things, and he was named Forbes Digital Influencer in 20 16. Carter said: "Because omni-channel focuses on providing face-to-face service to customers, it has become a hot topic." With the Internet of Things, it will be easier to present a single data view whether you are in a business-to-business company (B2B) or a business-to-customer company (B2C). Integrating the digital world and the real world through various channels provides an opportunity to predict and influence customer behavior outside the traditional buying cycle. Sensors, signal lights, subscriptions and digital capabilities have greatly changed the way of business realization and customer relationship management. This triggered a marketing revolution.

The Chief Marketing Officer (CMO) needs to figure out how the data of this new technology can build competitiveness in the customer experience.

2. "Things" will grow

The customer-oriented Internet of Things has formed an important crossroads with other Internet of Things, which covers everything from architecture, transportation, agriculture, medical care, oil and gas, energy and water.

Although the industrial application of the Internet of Things is ahead of the consumer-oriented application in many aspects, the average calculation amount of the early industrial application of the Internet of Things is hardly considerable. Zhou, a lecturer at Stanford University, predicted that in 20 17 years, things in the Internet of Things will become smarter. Frankly speaking, the machinery used in industry at present is not intelligent. Zhou said that in the future, we will have more intelligent technologies, just like the quad-core microprocessors in Videojet industrial printers. It is also possible for us to see the "object" computing software PK personal computing software on 20 17.

By the end of 20 16, many industrial machines were still not connected to the internet. Next year, there will be a steady transition to connect more low-band LoRa or high-band 60 GHz wireless technologies.

3. Data collection will be migrated to the cloud.

Data collection will migrate to the cloud next year, and may no longer rely on structured query languages. "We may also see collection services established for specific purposes, one of the most important purposes is to use artificial intelligence algorithms to recognize someone's voice and optimize the operation of the machine," he explained.

4. Talent recruitment is still a challenge for Internet of Things project organizations.

There is a huge difference between the Internet of Things and the conventional Internet. An ordinary person now spends several hours on the Internet every day. In recent years, many college graduates are eager to join technology companies such as Apple and Soft Camp. However, these institutions that implement digital conversion projects of smart cities and industrial facilities are still facing a severe talent recruitment situation.

To make matters more complicated, it is still difficult to find more workers who can ensure the security of the Internet of Things. According to TEKsystems, 45% of Internet of Things companies are trying to find security experts, and 30% of them find it difficult to find digital marketers.

The company will develop more meaningful Internet of Things products, but it is not easy.

In the early days of the development of the Internet of Things, many suppliers tried to attract customers by connecting every consumer's equipment to the Internet of Things: sofas, toothbrushes, teapots, coffee machines, washing machines and so on. But now customers will hardly buy any more.

Internet of things product development companies have done a good job in understanding customer needs, but many companies continue to focus on technology and ignore market demand.

More and more companies now realize that just connecting some devices to the Internet does not mean success. 20 17 we will see more customer-oriented connection products that solve real problems through connection.

However, this is not easy. Technology companies talk as if customers are experiencing it themselves, but it is much easier to talk about market research than to really understand what people want. This statement may not apply to the industrial level, but for things like smart homes, Internet of Things providers are still trying to figure out what customers are thinking. With the Internet of Things technology, we can't just focus on consumer groups. It is extremely important to really understand people's wishes and motives.

Take the smart refrigerator for example. When ordinary consumers hear the wireless connection of the refrigerator, they can't help wondering: Why do I need a networked refrigerator? "How many people have heard of the networked refrigerator, but I don't know if it will make life easier?" Mackley asked. For example, a networked refrigerator can photograph the contents when the refrigerator door is closed. "Customers can use their mobile phones to see what's in the refrigerator? I can see green peppers instead of trying to remember whether there are green peppers in my refrigerator. " For more information, please visit Easy-Key.