How to do good online marketing

While the rapid development of the Internet has brought more convenience to people's lives, it has also subtly affected the living habits of more and more netizens, and the popularity of online shopping has fully proven that at this point. With the development of online shopping, many companies have focused on the Internet and are ready to do something big. However, many companies know very little about the Internet and have referred to many website optimization or website marketing methods of this or that kind. Techniques, the more I read about them, the more confused I become. The more I read about them, the more complicated I feel to do online marketing. As a result, I seem blind when I do it.

In fact, many people complicate online marketing, take many detours, and the results are not very good. Well, in fact, we can completely simplify online marketing, that is, divide online marketing into two major steps: optimization of one's own website and external promotion of the website, effectively combine internal optimization of one's own website with external promotion, and proceed in an orderly manner. Compared with blind marketing that follows the trend, it can effectively avoid common problems such as over-optimization of the website and too much invalid information. Compared with complicated Internet marketing, its marketing effect will surprise you even more.

First of all, how to do a good job in the internal optimization of the website? To do a good job in the internal optimization of the website, it mainly involves optimizing the website structure and paying attention to the optimization common sense of daily updates of the website. Optimizing the website structure can better allow search engines to crawl more of your own website information. At the same time, it also allows more netizens to notice and remember our website under the severe background of severe website homogeneity. Therefore, the optimization of website structure is very important. When optimizing the website structure, we should pay attention to the optimization of the website html tags, website navigation, website map, website keyword density, website link optimization, etc. The details are such as the optimization of the website html tags. You should determine the website according to your own corporate information. Title, keywords and website summary, followed by website title keywords, i.e. website title, are generally around 22 characters; website keywords, i.e. Keywords, are usually 3 to 4 characters; and website summary, i.e. Description, are generally around 60 characters. In addition, optimizing the website experience is also the focus of website optimization. The website is our "storefront", which directly affects the visitor's stay time on the website and their desire to consume website-related products or services. A website that is beautiful, novel, practical and convenient just caters to people's needs in today's fast-paced urban life and can instantly increase visitors' favorability, trust and loyalty to the website. Therefore, it is necessary to optimize the website, increase website sales, and according to your own business It is imperative to design an attractive and featured marketing website.

The internal optimization of the website also includes the injection of new content into the website. In the era of website information explosion, if you want search engines to better include website content, simple pseudo-original information will no longer work. We have to go to the website. Inject more original information, and also pay attention to the optimization of website information content titles, article content keyword density, article internal links, pictures, etc.

Secondly, for the external promotion of the website, the emphasis here is on integrated marketing. Integrated marketing is the most practical and effective marketing method nowadays. The so-called integrated marketing here, in a narrow sense, is to slightly integrate the more practical online marketing methods at present, systematize them, and achieve the effective combination and effective use of various methods. Nowadays, what are the more practical Internet marketing methods?

Common Internet marketing methods include forum Tieba marketing (Tianya Community, Dahe Forum, Zhengzhou 19th Floor, Baidu Tieba, etc.) Weibo blog/WeChat marketing (Weibo WeChat public platform marketing, blog promotion), store marketing (Yihubaiying, Shangguo Internet, Marco Polo, Shun E.com, etc.), classified information platform marketing (58.com, Ganji.com, Word of Mouth.com, Yideng.com, etc.), Internet Store marketing (Taobao, Paipai, etc.), QQ marketing (email, drift bottle, group information), e-book marketing (Baidu Netdisk, Sina iAsk, 360 Books, etc.), industry platform marketing (People's Daily Online, Sina Henan, Ark Internet, etc.), video marketing, website group marketing, etc.

The external promotion of the website is a kind of promotion of the website's information content, website keywords, website links and the website itself. Doing a good job in external promotion of the website and increasing the website's backlinks and external links are important to improve the website ranking and website weight. channels, so the extrapolation of the website is also a major focus of Internet marketing.