How to make real estate promotional posters? Real estate advertising design

Excuse me, what software are used to make the renderings promoted by real estate companies now? Is it Adobe Photoshop? Of course the buildings inside are generated in 3D, but the promotional posters are not. Many software can do it, PC and CDR can do it, but AI is generally used because vector graphics and large materials such as typesetting and printing can be enlarged and reduced at will, so generally This is the reason why real estate company recruitment advertisement design requires 3D skills. You need to generate pictures in 3D yourself (generally modeling is provided by other departments, you make pictures and paste materials yourself), and then go to PS or AI yourself. Synthesis, because in the poster you made, only you know how the house should be placed. Real estate advertising design 1. Main types of real estate print advertising Fangce.com 1. Newspaper advertising Newspaper advertising is a mass media advertising medium widely used in real estate advertising. The page space of newspaper advertisements is the carrier of advertising information. There are two factors that attract the attention of the audience. One is the layout area, and the other is the placement position. The newspaper layout area used for real estate advertisements can range from half a column to a full page. The larger the layout area, the higher the advertising attention rate, but the greater the economic expenditure. The effect of advertising placement on the first page is the best, and the effect of advertising placement on other pages gradually decreases. Major newspapers charge fees in stages according to the actual effect of the advertising page. Newspaper advertisements are usually designed and produced using computers. The film plate-making network cable used for newsprint is generally 85-100 lines. The film plate-making network cable used for coated paper is generally 120-150 lines. 2. Magazine advertising Magazine advertising is generally a media chosen for real estate advertising targeting specific customer groups. For example, high-end real estate properties often use aviation magazines, and their readers, airplane passengers, may be potential customers of high-end properties. Magazine advertisements are generally divided into back cover, second cover, third cover, front cover and inside pages. Advertising attention in different layout positions varies greatly. The largest one is the front cover, followed by the back cover, then the second cover, third cover and title page, then the inner pages, and the smallest advertisements and filler ads before and after the text on the inner pages. If the highest level of magazine advertising attention is ranked as 100, then the attention levels of each page are as shown in Table 1: Front cover, back cover, second cover, three front covers, front cover, bottom front cover, middle inner page, inner page, partial inner page filler 10095908580757530~5010~20 Magazine advertisements are generally in color. The film is produced in four colors. The finer the paper used in the magazine for advertising, the denser the film lines are, generally 150-200 lines. 3. Building Brochure Design Building Brochure is also called sales brochure or real estate sample. It refers to a multi-page advertising album that is bound to reflect the overall situation of the real estate. The design format of the building book is one of the first considerations. There are formal formats and irregular formats (irregular formats). Formal formats are calculated based on the number of times the length of the paper is folded in half. Each fold doubles the number of formats. For example: fold it in half once to make it half open, fold it in half twice to make it eight ways open, and fold it in half four times to make it sixteen ways open. At present, most of the full-sheet specifications used by printing plants in my country are 787×1092 (mm), and the regular format size for cutting is the basic format size. There are also regular formats for cutting full-sheet paper of 850×1156 (mm). Called large format. Table 2: National standard size groups of 16 open, 32 open, 64 open after regular format (partial) is cut, 787 × 1092188 × 260130 × 18492 × 126850 × 1156203 × 280140 × 203101 × 137s. Normal format is generally difficult to formalize. It requires half-cutting, binding, folding and binding. Some formats also have extra paper edges, which not only increases the man-hours of binding and binding, but also wastes paper. The printing cost is correspondingly higher, so you should choose carefully when designing. There are many specifications for the abnormal format. Taking the 787×1092 mm full sheet of paper as an example, the specifications of the abnormal format (part of the Lou Shu (part)) that can be cut by the printing factory are listed: Table 3: The specifications of the normal format (part of the Lou Shu (part)) are cut cleanly Dimensions: net size 10229×305 square 21162×21012245×253 long 21149×24815210×24822165×20718175×25423149×223 square 20187×207 horizontal 24170×186 long 20149×261 long 24124×2614 , single page (folded) real estate As the name suggests, an advertising leaflet is a single piece of printed matter, usually double-sided in color. Format sizes within 8 kara are generally called DM, and those larger than 8 kara are generally called posters. The original meaning of DM is direct mail advertising (directmail), referred to as DM.

Since DM is a printed advertisement placed in an envelope and distributed to the audience by mail, the DM size is generally smaller and folded. In real estate sales, smaller real estate advertising prints are often collectively referred to as DM. Poster is called poster in English, and its original meaning is a notice posted on a pillar. The Chinese definition is "a flat, large, and poster-type outdoor printed advertising media." Real estate advertising posters are rarely used for posting, and they mainly use the "flat, large" form of posters. Large-scale real estate posters use pictures with larger printing sizes, which increase the visual impact; real estate elevations and floor plans are often printed on a flat surface to facilitate explanations by sales staff. Both books and single pages are printed materials. In addition to considering the format size, the paper and printing process must also be considered when designing. The paper used for building brochures and sales sheets is mainly copper paper, matte paper and art paper. Coated paper is also called printing coated paper. It is made by coating a layer of white slurry on the base paper to fill the uneven fiber gaps on the surface of the paper base, and then calendering it. The surface whiteness, smoothness and smoothness of coated paper are relatively high. Matte pink paper is matt copper paper with soft and elegant printing effect. Art paper refers to high-end printing paper with special texture effects or special paper characteristics produced using unique production processes or unique raw material formulas. There are many varieties. DM art paper used in books and single pages has strong expressive personality and a sense of nobility, but it is more expensive. The thickness of the paper must also be considered when using paper for floor books and single-page designs. The thickness of paper is distinguished by its weight per square meter. The greater the number of grams, the thicker the paper. The paper used for book covers is generally 210-300 grams. The paper used for the inner pages and single pages of the book is generally 128-210 grams. Coated paper (matte paper) and art paper are also divided into single-sided and double-sided. The flat offset printing process is used for floor book and single page printing. Offset printing is about dot fineness. For example, color overprinting uses photographic color separation or electronic color separation to decompose the color of the original into four color plates of yellow, magenta, blue, and black with different screen angles and densities, and use the overlapping and juxtaposition of dots to perform overprint printing. , special color versions can also be added according to design needs. The quality of offset printing can be tested with instruments. Real estate advertising designers generally use visual inspection. The standards are: (1) The ink color is bright and the depth of the picture is uniform; (2) The ink color is thick and glossy; (3) The dots are smooth and complete. , round and solid, without burrs; (4) consistent with the original, with uniform and clear tonal levels; (5) accurate overprinting; (6) text fonts with sharp edges and straight lines; (7) appearance of the printed sheet without wrinkles, no oil stains, and no dirt and fingerprints, the product is clean and tidy; (8) the back is clean and free of dirt; (9) the cutting size meets the specifications; in order to improve the effect of brochures and single-page advertisements, the following processes can also be used in printing: electrochemical aluminum hot stamping, It is commonly called "hot stamping". In fact, in addition to gold, electrochemical aluminum also has silver, red, blue, etc. The property name, logo, etc. in property brochures and single pages are hot-stamped with anodized aluminum to make them shine and enhance the quality. Press embossed graphics and text. On the plane of the paper where the graphics and text are printed, in order to make the outline of the main graphics and text more obvious and have a certain three-dimensional effect, a certain height of concave and convex levels is embossed. Embossed graphics and text are generally used on the covers of building books to enhance the outline of architectural graphics or real estate names and logos. Creasing lines, also called "roll marks", are used on single pieces to facilitate folding. Lamination, also known as "plastic lamination". The method is to stick the plastic film to the printed piece through the hot pressing device of the laminating machine to increase the fastness and moisture-proof effect. Thin films are divided into optical films and sub-films. 5. Display board design Real estate advertising display boards are mainly used to hang in sales offices or real estate exhibition booths. The standard exhibition panel area is 90×120 cm. The bottom plate of the exhibition board is generally KT board or Wantong board (standard size 90×240 cm), and the exhibition board is surrounded by inlaid strips. The graphic design of the display board advertising screen can be made with post-it notes and photos, but the more popular method is computer design and inkjet printing. That is, using computer design methods to synthesize text and graphics, record them in a floppy disk and submit them to a professional company for inkjet printing output. Inkjet printing materials include high-gloss photo paper and matte photo paper. You can choose those with adhesive backing for easy mounting. The printing accuracy is available in 360DPI and 720DPI. If the quality of the exhibition board is high, the printing computer photo and laser digital output can be used. The printing accuracy can reach 4000DPI. 6. Light box advertising Real estate advertising light boxes are divided into two types: indoor or outdoor. Indoors are mainly installed in sales offices, subway stations, airport terminals, etc. Outdoors are mainly installed in streets with a large flow of people. The light box uses polyester materials, PVC materials and plexiglass as the transparent surface for the advertising screen. Use fluorescent lamps or neon light tubes (white) and special spotlights as light sources.

Light box advertising images are commonly known as light sheets. They used to be produced using photosensitive printing methods. Nowadays, the more common method is inkjet printing output, such as display board advertising images. The output method is similar to the principle of an inkjet printer. The advertising images are sprayed line by line with a dedicated four-color nozzle. , the image is formed by the mist of ink mixed with color separation proportions. Advertising screen materials include light box synthetic fabrics and light box films. Pay attention to distinguishing the use scope of indoor light boxes and outdoor light boxes for these materials. It is necessary to choose advertising screen materials that have strong light transmittance, high color saturation after printing, and are not easy to fade. In light box advertising screen design, try to use very bright colors when light is transmitted to express the main content of the advertising screen. 7. Signage design: real estate advertising billboards are divided into on-site billboards and outdoor advertising street signs. Construction site billboards mainly use the walls of the real estate construction site as the carrier of advertising images. The walls of the construction site can be brick walls or made of wooden boards and other materials. Outdoor advertising road signs mainly choose locations with large flow of people and vehicles, and the formats range from medium to very large billboards. In recent years, foreign pillar-type T-shaped billboards have been introduced on urban elevated roads and some main roads. The international standard size is 4.3×14.6 meters, and the advertising effect is relatively ideal. The billboard advertising surface can be drawn with pigments and paints, or it can be framed with the advertising screen output by inkjet printing. The billboard should be illuminated at night, so that the billboard is particularly eye-catching at night and extends the advertising time of the billboard. 8. Banners and colorful flags Real estate advertising banners can be banners across the road, or banners or straight banners hung on real estate scaffolding or existing building walls, and the format is larger. The area of ??such banners can reach more than 100 square meters. . Depending on the size of the banner and the actual situation, the banner materials include ordinary Oxford cloth, reinforced Oxford cloth, polyurethane light box cloth, etc.; the printing methods include screen printing, computer loft printing, and computer inkjet output. Bunting is generally screen printed with ordinary Oxford cloth. 9. Handbag design Real estate advertising handbags are mainly given as gifts to the public who come to sales offices or real estate exhibitions to facilitate them to carry property sales materials. A tote bag basically consists of two large sides of the bag, two narrow sides and a handle strap, and the design must take these different elements into consideration as a whole. The paper used for handbags generally uses copper paper or cardboard of appropriate thickness. The joints and bottom of the bag should be reinforced with design treatments, such as lining paper. 10. Car body advertising design Real estate car body advertising includes advertising inside and outside the car body. The vehicle types are mainly taxis and buses. Double-decker buses are ideal for exterior advertising. Because this kind of vehicle has a large body, it can draw large-area advertising images. Double-decker buses are like camels among sheep in the traffic flow, and the speed is relatively slow. They have high attention rates and the audience can read the advertising information relatively calmly. Questions about - real estate marketing planning plan - Fangce.com real estate marketing planning copy - please click: /Article/Real estate planning plan free download - please click: /Soft/How to make flyers and advertisements by yourself?

You can use PS to make flyer advertisements, but it is more professional. If you don’t know how to operate PS, you can refer to the following steps to do it with Tuwangwang, which is relatively simple:

1. Click "Template Library" in the upper left corner of the software to open the "Tuwangwang Online Template Library".

2. Click the "Flyers | Posters" option in the "Tuwangwang Online Template Library" category, and select "Leaflets" in the subcategory.

3. You can enter it in the search box Search templates by keywords, such as: training, real estate, photo studio.

4. Or browse and select the template you like, and click on the template you like.

5. Click "Load." This template", add the template to the work canvas, click "Load high-definition image" to obtain higher quality.

6. Click on the picture layer, and in the "Picture Layer Settings" that pops up on the right, click " "Replace Image".

7. In the "Resource Dialog Box", click "Local File" and select the product image stored locally.

8. Click on the text layer, on the right Modify the text in the pop-up "Text Layer Settings".

9. After completing the editing, click the "Save" button in the upper left corner of the software and select the format you want to save.

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