A case of imitation failure

A typical case is: In the late 1990s, Apple followed Microsoft's lead and authorized the use of Mac OS (Apple's operating system) to fight against the increasingly powerful Wintel alliance.

As a result, because Mac OS users are relatively fixed, the cloned Mac OS machine did not help expand the Apple market, because the cloned machine is about 10% cheaper than the Apple machine, but instead eroded its own inherent market share. In the end, Apple acquired the clone company for $100 million, ending this attempt to license the operating system.

The lessons of imitation failure convinced Apple to combine software and hardware (operating system + hardware) marketing strategy. On top of this, joining the AppStore application store made Apple prosperous today.

This case is worth your discussion.