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What are the ways to meet the needs of enterprises in the strategic period?

A good strategy must meet at least five conditions.

First, we must have a unique and distinctive value orientation.

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Secondly, we should design different value chains for customer management. If the company's competitive advantage is the same as everyone else's, it is of little value. The strategy is to choose different modes of operation.

Third, we need to make clear choices, clear choices, and determine what not to do, what to do, and what not to do. Some mistakes that companies often make are that they want to do too many things and are unwilling to give up some things and make choices.

Four, the activities in the value chain must be able to promote each other.

5. Any strategy must be implemented for three to four years, otherwise it is not a strategy. If you change your strategy every year, it's not a strategy, but follow the trend. one

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A good strategy should basically maintain the continuity of development, which is also an aspect of the definition of strategy.

Most companies actually have no strategy. If measured by the above five conditions, they generally have no strategy, just trying to implement some advanced experience. Therefore, we must find another way to avoid the cruel situation of fierce competition. Antfa is the largest car rental company in North America, providing car rental services to individuals. What is its strategy?

Strategy needs a unique value orientation.

First, what kind of customers is the company prepared to serve?

What kind of needs do you meet for this kind of customers? What is the corresponding price that the company expects or seeks? These three points can form a company.

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Value orientation. In other words, we have to make different choices, which are different from those of our competitors.

If the company tries to serve all its customers, satisfy all their needs and satisfy them at any cost, it is worthless. Antfa knows its own industry very well, and realizes that although car rental is generally aimed at travelers, there is also a big market for car rental due to other circumstances, such as car failure and temporary unavailability.

The company further realized that the demand for this kind of car rental is completely different from the demand for traveling car rental, and the needs of customers are also completely different, so the strategy formulated by the company is aimed at the situation of family car rental, focusing on the car rental market in families or cities.

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So the company's office is not in the airport, not in the auto show or hotel in the city center, but scattered in every corner of all metropolises. The company knows that it is very painful for customers to rent a car by taxi, so it directly offered to drive the car to you and send it there.

Second, we should find a better direction to implement the strategy formulated by the company.

If you have new technology, then you should consider how to use this technology to make the company's strategy more effective. Therefore, the strategy is not always the same. In fact, if the company has a clear strategy, it will become faster, because having a strategy will make you prioritize what is important and then make adjustments at any time.

Many companies have no strategy because they have great power.

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Quantity influences the formulation and implementation of strategy. For example, the company's customers want to get extra services, but this is not in line with the company's strategy. What do we do? Most companies generally try their best to meet customers' requirements, so they will gradually deviate from the company's strategy.

A good active strategist will make customers unhappy, because the company is not trying to meet all the needs. If you blindly listen to the opinions of customers, there is no strategy at all. The company should be very clear about which customers' opinions need to be heard and which ones need to be met.

Third, determine the aspects of strategic choice.

In order to make a strategy, the first thing to do is to find and determine some choices to make as an enterprise, and making a strategy involves realizing what you want.

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Something to limit.

We should really understand which activities in the value chain we can do differently and hope to do well. For example, the company has done a good job in logistics. How to design a strategy can take advantage of the company's advantages in logistics in order to provide some unique value orientations.

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