The difference between direct stores

The difference between direct stores and chain stores

The division standard is mainly based on the legal relationship between its ownership and the operator. The main difference is that direct stores mainly mean that the ownership belongs to the company and is managed by the company itself. For example, Suzhou Jinshi Investment Management Co., Ltd. has set up its own sales stores: Jinshi Shares and Jinsu Fortune.

Generally speaking, a chain store means that a company opens several or more direct stores in order to expand its market in various regions. In essence, the chain stores we are talking about should also be direct stores. Simply put, many direct stores are chain stores, which naturally belong to the company in terms of ownership. Generally speaking, chain stores have a unified CI.

Franchising is also called franchising. Franchisees and companies have a contractual relationship. The two parties sign a franchise contract (the contract is legally binding only if it is filed, otherwise it is only a personal agreement). Not any company is qualified to recruit franchisees. Franchisees (companies) must have at least two direct stores of their own, operating for more than one year (two stores for one year).