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Tencent VS Alibaba, the top of the mobile Internet (Hu Junzhe) e-book network disk download for free online reading.

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Excerpt code: WGCG title: Tencent VS Alibaba, the top of mobile internet

Douban score: 5.8

Author:? Hu junzhe

Publisher:? Shipping broker

Subtitle:? Tencent VS Alibaba

Year of publication:? 20 14-8- 1

Page:? 230

Content introduction?

The residual temperature of grabbing red envelopes has not disappeared, and the money-burning game of taxi fare reduction has revived. It is estimated that only Tencent and Alibaba can play like this now. The competition between the two Internet giants seems to be hard to stop for a while. In this fierce battle for users, who will lead in the end? Is the Internet pattern in China unified or independent? "Top of the Mobile Internet: Tencent VS Alibaba" introduces Tencent and Alibaba's operational thinking and their judgments on future life through storytelling language, because their products may affect your lifestyle and mine. Who can avoid the crisis behind the glory?

Brief introduction of the author

Hu Junzhe, independent observer of cmnet, designer of new marketing model, distinguished lecturer of Guangfucheng Group Business School, and co-founder of Beijing Futurism School, has been focusing on the professional research of mobile Internet and new media marketing for a long time, and has unique insights on the development ideas and course of two Internet giants, Alibaba and Tencent. In the process of investigation, he deeply realized that the development of Internet companies needs to take a solid three-step approach. First of all, you need to find a small demand point of users, so that your product can meet their needs to the extreme. Then, on this basis, gradually expand your business and user base. Finally, you can only consider making money on the basis of having a large number of users. Tencent's QQ and Alibaba's Taobao have undoubtedly taken this development route. It can be said that only by taking the road of lean innovation and connecting points can enterprises gradually develop and grow.