How to open the fast-moving consumer goods market?

FMCG has four characteristics: first, consumers consume faster, and second, they buy repeatedly. Third, there are many alternative products. Fourth, daily necessities, food, health care products, beverages and tobacco are the main products. Based on these four characteristics, the biggest problem that FMCG will encounter when it enters the market is the brand problem. After products without brand effect enter the market, consumers will not choose. The fourth feature we mentioned above is that the users of fast-moving consumer goods are mostly people, while modern people are more concerned about their physical and mental health, and they will not easily use their own health to do experiments. The brand can reassure them and convince them that it will not have a negative impact on health after use. Here, we must first understand a sequence, brand reputation is based on brand awareness, and brand loyalty is based on brand reputation. From this analysis, building brand awareness is the first thing to do, and here I want to provide an idea to quickly increase awareness. In small and medium-sized cities, there are major enterprises in this city, such as Tongchuan City, Shaanxi Province. His major enterprise is Tongchuan Aluminum, and the salary of employees in this enterprise is the highest in Tongchuan City. Their consumption behavior is directly marketed to the consumption behavior of the whole city. For example, people in aluminum factories are now popular in drinking Taibai, so the whole city will be popular in drinking Taibai, and the employees of aluminum factories have played a leading role in the consumption of the whole city. Therefore, I think that at the end of each year, the aluminum factory should select outstanding workers and model workers, and the factory should give awards to these model workers. It is obviously difficult for our enterprises to sell our products directly to the factory, but it is entirely possible if we reward these model workers in the form of awards. Taking Zhengzhou Jinsan Whip Wolf Wine as an example, the aluminum factory selected this year's labor imitation, and Zhengzhou Jinsan Whip Wolf Wine distributed two bottles of wine for each model worker as a reward. At the same time, the second largest enterprise in Tongchuan City was selected to award prizes to their model workers. Since then, our aluminum factory employees have seen that all our model workers distributed Jinsan Whip Wolf Wine, so they have a preliminary understanding of this cocktail party, at least they will think that this wine is drinkable, while enterprises are doing incentive marketing. Other sales promotion methods that match the whole city should be followed up. Outdoor advertisements in urban business districts and news advertisements of local TV stations must be followed up. You can choose to advertise before news programs of Tongchuan TV Station. With these marketing methods, the popularity of products will be quickly opened. With the popularity of products, it comes down to the problem of product reputation. To improve product reputation, we need to pay attention to one premise, two aspects and three services. One premise is product quality, two aspects are the combination of enterprise reputation and product reputation, and three services are the pre-sale, mid-sale and after-sales services of products. One, two and three are all platitudes, so we don't need to elaborate more. With the reputation of the product, what we need to do next is to build brand loyalty. Satisfying consumer psychology means that customers will have a psychological factor to promote consumers to complete their purchase behavior when they consume, and satisfying this psychological factor is the most effective way to establish brand loyalty. The consumption we usually talk about includes: "1. Face-saving consumption, 2. Fashion consumption, 3. Conformity consumption, 4. Love takes advantage of small things, 5. conspicuous consumption, 6. authoritative consumption, 7. Comparison consumption, 8. Cultural consumption."