What is brand planning? What are the aspects involved?

Brand planning is to guide the choice of target groups through the negation, difference and distance of competitors in the brand. It is the competition of the internal market (psychological market) corresponding to the external market. Brand planning pays more attention to ideological and psychological description, that is, planning, guiding and stimulating consumers' psychological market. Brand planning itself is not a process out of nothing, but a process of clarifying people's vague understanding of brands.

Brand planning includes the following aspects: first, consumers (education level, economic income, age, consumption habits, gender differences); Second, team building; Third, product planning (product packaging, product price, channel positioning, hype concept); 4. Media promotion (TV advertisement, newspaper advertisement, industry magazine advertisement, outdoor advertisement, online advertisement,); Fifth, word-of-mouth publicity; Public propaganda activities of intransitive verbs; 7. Market inflection point; Eight, current affairs hot spots; Nine, public relations ideas; X. authority; Eleven, service first.

There are several famous companies in the field of brand planning:

Company full name: Ai Jia China brand consulting company.

Headquarters: Shanghai

Tel: 02 1-659788 1

Company profile: China brand consulting agency in Times Ai Jia-the most distinctive brand culture strategy in Asia, which was developed by icon &；; JANDJ is a professional organization established in Shanghai and devoted to brand planning, VI image and advertising communication.

Main customers: Dahongying, China Shanshan, Minsheng Bank, Hodo Group Co.,Ltd. Co., Ltd., Yinlu, etc.

Full name of the company: Chang Rong Communication Agency.

Headquarters: Beijing

Tel: 0 10-65852325

Company Profile: With the service concept of "comprehensive strategic partner", Heli Chang Rong Communication Agency provides customers with professional and systematic services including market and consumer research, marketing strategy consultant, advertising planning, brand management, creative design, media agency and public relations.

Main customers: Zhen 'ao, Chengde Lulu, Kelon Electric, Jinan Qingqi, Yili, etc.

Company full name: Beijing Dicheng International Advertising Co., Ltd.

Headquarters: Beijing

Tel: 0 10-85988888

Company Profile: Beijing Dicheng International Advertising Co., Ltd. is an advertising communication organization specializing in brand planning, design and production, public relations media, activities and exhibitions, and is committed to integrated communication featuring efficient communication and serving many internationally renowned brands.

Main customers: Kraft Foods, Epson, Xi 'an Zhan Sen, Beijing Hotel, Gloria International Hotel Group, etc.

Full name of the company: Hong Kong Xinrui Network Design Co., Ltd.

Headquarters: Hong Kong

Founder: Gao Wenan

Tel: 0755-898028 1 1

Company introduction: Xinrui Network Design (Hong Kong) Co., Ltd. was established in 2000, and belongs to Queda Group in Hong Kong. It provides VIS brand creation, advertising planning, website design, product advertising professional photography, software development, graphic design, animation design, packaging design, printing and a series of advertising design services for global enterprises, organizations and institutions.

Main customers: Hong Kong Vaseline, Hong Kong Mandarin Hotel, Hong Kong IDN, Ping An Insurance, Comac, etc.

Full Name of Company: Beijing Zhengbang Brand Design Company

Headquarters: Beijing

Founder: Chen Dan

Tel: 0 10-67659778

Company introduction: Zhengbang is a brand identity design company, which is committed to creating, establishing and updating brands. It integrates brand, CI, management and design to provide customers with services such as visual identification system design, conceptual behavior identification design and brand research strategic positioning.

Main customers: Bank of Beijing, Amoi Electronics, China Telecom, China Netcom, Skyworth Group, etc.