Zhimada recruitment

"Innovation is inseparable from the crazy combination and collision of different cultures." A few days ago, Apple CEO Cook said this in an interview with a China blogger.

Indeed, the times are changing and there is no madness, which can bring a qualitative leap to the industry. But sometimes, crazy combinations may not spark new sparks in generate.

In February, some media revealed that the joint venture project between Zotye Auto and Ford China had been terminated. Three years ago, the two sides vowed to jointly build a brand-new pure electric vehicle product. The result was not on the track at all, and it broke itself before everyone could see it.

In fact, the signing of Ford and Zotye is just one of the crazy new energy joint venture projects around 20 18. During that time, in order to solve the problem of insufficient new energy points, cooperate sincerely and accelerate the process of electrification, there was a crazy "signing fever" in the automobile circle.

How hot is it? From foreign capital holding hands with independent private enterprises, to embracing autonomy, to big fish buying small fish, there is no new signing project anyway, and it seems that I am embarrassed to say that I am making an electric car.

However, after most new projects went through the motions in public at the cooperation ceremony, there was little progress and news.

The "abortion" of Zotye Ford project reflects that those new cooperation projects have entered the stage of emotional stability and calm choice from the past mindless occupation of resources.

1

Foreign investment in Playboy can't bear good fruit.

Since the number of foreign-funded electric vehicle joint ventures in China was released in 20 17 and the double-point policy was introduced, foreign-funded automobile enterprises began to look to other targets.

Jianghuai Volkswagen, Renault &; Three joint ventures of Dongfeng Nissan, namely Yi Jie Tegong, Jiangling Renault, BMW and Beam of Great Wall, as well as Daimler and Geely's Smart cars, were born under this background.

If the joint venture boom in 1980s was based on policies with China characteristics, how much of it was mixed with "true love"?

Take the joint venture between Geely and Daimler as an example. Running smart together seems to be a sweet "love", but many people think that Daimler's purpose is not pure. Previously, I wanted to increase my holdings of Beijing Benz, but I did not achieve substantial results. Geely's smart project is actually the result of Daimler's pressure on BAIC.

Regarding smart motors, the latest information comes from foreign media: It is reported that the first model of smart motors will be a compact SUV based on the vast intelligent evolution experience architecture of Geely Sea, and the time to market has not been fixed.

The joint venture between BMW and Great Wall was highly anticipated from the beginning, but its progress did not seem to be as fast as expected. Although the recruitment information continues, it seems that there is still a long way to go to mass production.

The latest recruitment information of Beam Auto.

The above relationship is still floating in the ideal, and the joint venture project with fruits surfaced is also a long story at present.

In 2020, the sales volume of Renault Enoch specially produced in Yi Jie was only 65,438+0,205, while the sales volume of Jiangling New Energy invested by Renault in the same period was 3,842.

Recently, the first pure electric vehicle jointly built by Renault and Jiangling, code-named GSE, was officially exposed. It is understood that the new car will be sold back to Europe or used for online car service in the future, and will be used for online car service and personal and family travel in China. However, a person close to Renault said that he was not optimistic. He said: "Quitting the fuel passenger car market in China is the biggest failure. Renault does not have enough strategic structure and investment determination in China. "

GSE jointly built by Renault and Jiangling.

The Sihao brand under JAC Volkswagen sold a total of 265,438+0,472 new energy vehicles throughout the year. However, compared with Volkswagen ID.3, which "crushed" Tesla in the European market, Sihao actually did not exert the real strength of Volkswagen in terms of product performance and sales performance.

Playboy is doomed to have no good result.

Volkswagen put the most amazing electric car products in the arms of "old lovers" FAW and SAIC. Unless the public changes Jianghuai, it seems that Jianghuai's intervention is better than nothing. The same is true for Ford, whose brand-new Mustang Mach-E has been produced in Changan Ford's factory, so Zotye Ford is not needed as a "stopgap measure".

In fact, compared with when they first entered China, they need the support of local resources to expand their production bases, speed up the layout of sales outlets and straighten out government relations. Now, on the right track, making China the largest foreign brand in the world's automobile market is not only familiar with the domestic market, but also has its own understanding and judgment, which is the beacon in the eyes of local governments in China.

In addition, at present, the domestic new energy points are obviously surplus and the price is low. Most foreign car companies can basically solve the problem of insufficient new energy points through internal transactions of joint venture partners.

The demand of the other party is not strong, which means that the newly established joint venture company may have to deal with it slowly.

2

If you don't take care of your marriage, you can't make money at a loss.

There are not only foreign-funded enterprises, but also the marriage of independent enterprises and independent enterprises. It is common for foreign brands to jointly build factories with China car companies, but it is rare for domestic car companies to jointly build factories. It is even more difficult to achieve a win-win alliance. Try it together in a certain component field or travel field at most, and share the risks together.

Changan and BYD were the first companies to do this.

2065438+In April 2008, Changan and BYD signed a cooperation agreement in Chongqing, and both parties indicated that they would jointly complete the development of three-in-one electric drive products for new energy vehicles in terms of design, matching, testing and production. Changan e-Rock, which was listed on 20 19, is the result of cooperation between the two parties.

The results are there, but sales have become a headache for them. In 2020, Changan announced in a high-profile manner that it would join hands with Contemporary Amp Technology Co., Ltd. to build a high-end new energy brand, and the farewell dinner with BYD may not be far away.

Chang' an electronic rock

In the same year, BAIC announced that it would jointly explore the national and northeast new energy travel markets with Brilliance Group. You heard right, it is the northeast market with the lowest survival rate of electric vehicles. Unfortunately, since the cooperation, there has been little public information. Whenever asked, it is always the standard public relations rhetoric: not clear, not understanding, not commenting.

Today, Brilliance Group, with a debt of 6,543.8+0,200 billion, has "exploded", and the quietly hidden cooperation project with BAIC is likely to have been destroyed.

Now everyone is prone to the word "openness", and so is Rao, but it seems that most people are superstitious about resources, and few people are sincere.

Of all the automobile projects we have seen, cooperated or acquired on 20 18, two examples of little thunder and little rain are probably Magna's acquisition of Qoros with BAIC New Energy and Baoneng.

2065438+June 2008, Magna and BAIC New Energy established a joint venture company to provide electric vehicle development and manufacturing services, and jointly built a vehicle factory in Zhenjiang, Jiangsu.

ARCFOX, the brand has not existed for a year or two, and released a mini-car during the hesitation period. After Magna, who has a hundred years of experience in European vehicle production and parts research and development, joined in, and BAIC has 1 1 year of electric experience, the mass production of ARCFOX immediately accelerated.

But the listing of ARCFOX αT will be at the end of 2020. At this time, Tesla's threshold has been reduced to less than 250,000 yuan, and there are already unique new energy brands such as Ideal and Weilai on the market. Although the technology of αT is first-class, it seems that it is only a mistake in the inherent experience. Today, its monthly sales volume is only about 100.

In the same year, Baoneng Group acquired 5 1% of the shares of Qoros Auto for 6.63 billion yuan.

Up to now, it is said that Baoneng has