Corporate Culture of Hefei Xingtai Holding Group Co., Ltd.

"One Body and Two Wings"-Finance as the main business, supplemented by real estate and asset management, and the three major sectors go hand in hand for common development. Among them, "integration" refers to the main financial sector, and "two wings" refer to the real estate sector and asset management sector respectively.

Corporate goals:

△ Tier 1 financial holding company;

△ First-class staff;

△ First-class capital operation level;

△ First-class creators of economic and social benefits. Company philosophy:

Pay equal attention to economic benefits and social benefits. Xingtai Holdings will adhere to the concept of maximizing economic benefits, avoid organizational structure and capital operation risks, and strive to improve the rate of return on state-owned assets, the control of state-owned capital and the proportion of financial capital. As a local financial holding company authorized by the government, Xingtai Holdings takes it as its responsibility to improve the local financial service system and regional economic prosperity, and develops harmoniously with the local economy.

Corporate mission:

Xingtai Holdings is an asset operation company with finance as its main business authorized by Hefei State-owned Assets Supervision and Administration Commission. It shoulders the important mission of promoting local financial market reform, economic restructuring and strategic restructuring. Under the guidance of Scientific Outlook on Development, based on Hefei, facing Anhui, looking at the whole country, connecting with the international financial market, we will strive to become:

△ Builders of local financial system;

△ providers of all-round financial services;

△ Advocates of financial innovation;

△ Promoter of regional economic development.

Functional positioning:

Unified planning of financial industry development, unified management of financial industry investment, unified coordination of business cooperation between industries, unified allocation of financial resources.

△ investment-foreign direct investment, mergers and acquisitions, and strategic adjustment of the equity of existing financial institutions;

△ Management —— the reallocation of capital, capital, talents, risks and technologies within the financial group, the planning guidance and performance appraisal of the financial group, and the brand management of the group;

△ Monitoring-the function of risk management;

△ Service-provide strategic guidance for financial institutions, provide a platform for communication, coordination and collaboration for financial institutions, and provide * * * services for financial institutions.

Strategic positioning:

Taking customer service as the purpose, product innovation as the basis, differentiation strategy as the competitive means, human capital combining internationalization and localization as the main body of implementation, and the business philosophy combining people-oriented, knowledge-based and capital as the foothold, it has become:

△ capitalized "amplifier";

△ "regulator" for structural optimization;

△ "Booster" of economic development.

Enterprise spirit:

△ Unity: a solid cornerstone for Xingtai's development;

△ learning: the source of innovation for Xingtai's development;

△ Innovation: the inexhaustible motive force for Xingtai's development;

△ Transcendence: the eternal goal of Xingtai's development. It is composed of coins, which symbolizes that the company's main business is finance. The two coins overlap each other to form the initial "X" shape of Xingtai, which means that the company involves many financial business fields and embodies the business model and management system of the company's comprehensive operation under the financial holding structure.

The appearance of logo is like two wheels rolling forward, which symbolizes the rapid development of the company. The outer circle is inside, and it also reflects the traditional culture and modern aesthetic feeling of China. Compact and tidy lighting modeling has a sense of speed and modernity, which embodies the company's rigorous work style and efficient work efficiency, symbolizes the company's spirit of forge ahead and pioneering, and has innovative, realistic and unique business characteristics.

Blue and red are used in color, and the blue with a sense of science and technology has the characteristics of maturity, stability and rigor; Positive and strong red symbolizes enthusiasm and generosity.