A survey of drama phenomena in small theaters

"If there are n hours left in life" set off a craze.

10 field cost recovery "exits" the market.

In Guangzhou, the audience of drama used to be "super calm". However, under the influence of the centenary celebration of China drama in 2007, little theatre drama's "If there are only N hours left in life" created the legend of Guangzhou's original stage play, which was created by a brand-new original stage group cooperated by Guangzhou Performance Company and W Si Creation Society. Since the show was launched in early March 2007, the response has been enthusiastic, and the attendance rate of each performance has remained above 90%.

Zhang Zhiqiang, deputy general manager of Guangzhou Performance Company, introduced that on April 12, April 13, at the Southern Theater, on February122, "If Life Has N Hours" was performed. At that time, Hong Kong young singers EO2 and Deng Yingzhi joined in, together with the original actors Wu Jialiang, Qiu Guanglei, Tan,, and. He said, "Who says little theatre drama can't be a star version? Although heavyweight stars have not yet been invited, if this development continues, it is not excluded that small theaters can also create star dramas. "

As far as box office performance is concerned, Zhang Zhiqiang summed it up like this. He said, "Because it is a local original drama, we started to operate at a loss. For the first performance, the audience will be twenty or thirty people, but the market needs to be cultivated and we producers have to "suffer". We firmly believe that our market positioning is good, and we will build ourselves by attracting white-collar workers and college students. From the fifth scene, the audience felt good-looking, and it exploded when the National Day Spring Festival was staged last year. Since the 10 display, we have recovered the cost. At present, the average box office in a single game is 40 thousand to 50 thousand, and the repertoire is profitable. Summing up the experience of this performance, we feel that little theatre drama should be positioned accurately and "suffer". Even if you lose money at first, you have to perform, and only a long performance can make up for it. Now Guangzhou Repertory Theatre is doing "Falling in love with my ex-wife" and so on, and I think it needs to be changed. Our "If there are only N hours left in life" will not only add some star performances, but also be extended to the Pearl River Delta regions such as Dongguan and Zhongshan. "

The cakes in the theater market in Guangzhou are getting bigger and bigger. Zhang Zhiqiang has this feeling. After all, the market can be cultivated. Last year, the city performance company made a drama with the wind of a century-old drama. As soon as the wind blows, the flames slowly jump up. He said: "Take Huanghuagang Theatre as an example. In 2006, the drama performance was bleak, and in 2007, it was booming. We dare not do a drama performance before the city performance. Now that we have an atmosphere, we feel very casual. Another phenomenon is that there are both public and private artists who create little theatre drama, and a hundred flowers blossom, which is conducive to promoting the production of small theaters. Especially in Shanghai, private theatrical troupes are also supported by government funds and are quite active. In Guangzhou, I feel that in addition to professional groups, we should also give the green light to the folk drama forces and fully support them. "

Gathering small parties brings the wind of little theatre drama, the capital.

Ju Xiaofang is a private drama club in Beijing. We are also committed to combining cultural and creative industries with the operation of the capital market. The actors here are all employed on long-term contracts, with guaranteed monthly salary, performance commission, no part-time job or only paid according to the number of performances, which will give the actors a sense of sureness in finding institutions. Of course, the recruitment and screening of actors is also very strict. They not only come from ordinary classes, but also must conform to the program route style of Juxiaofang. Actors have their own strengths. In addition to being familiar with the traditional Quyi culture, they can also connect current events with performances, making the performances unexpected. The drama club is also equipped with an agent, who is responsible for coordinating the actors' Shang Yan affairs. Juxiaofang is a professional troupe that can bring spiritual and cultural enjoyment to the audience. Juxiaofang is also a company with complete departments and taking the capital route. Within a few months of its establishment, not only the actors gained a lot, but the whole company also began to make profits.

The goal of Juxiaofang is clear and simple, which is to let college students and white-collar workers in Beijing decompress in their spare time. There is no preaching here, only joy. Laughing for 2 minutes and clapping for 5 minutes is one of the characteristics of gathering small parties. This drama team, composed of post-80s and post-90s, takes a modern and comic route. Ju Xiao Fang's small venue of 200 people was almost full. At the end of each performance, dozens of spectators will line up on the stage and ask for photos with the actors, which is enough to show that the performance of this young team has been recognized by everyone. Yang Jing, the shopkeeper of Juxiaofang, boldly predicted that Deyun Society once blew a "cross talk wind" to Beijing, and Beijing will soon blow a "small theater drama wind".