Safe trial in the new basic law

With the continuous development of society, the traditional insurance marketing model is no longer applicable. The mode of driving premium growth by sea tactics has been impacted, and the development of insurance industry is entering the stage of manpower and capacity balance. In order to meet the new challenges, Ping An Insurance will try out the new Basic Law in five cities as soon as possible from May 1.

Balanced basic law

It is understood that the basic law of insurance companies determines the recruitment, assessment and salary system of front-line personnel of the company, which is the basic system of insurance companies.

According to Ping An Insurance sources, recently Ping An Insurance internally conveyed the decision to pilot the new basic law in the above five cities. The full name of the new basic law is "balanced basic law", which means the basic law of balancing manpower growth and productivity growth. This is the plan made by Ping An Insurance Headquarters after investigating the industry.

It is understood that Ping An Insurance has been investigating the development of the industry for a long time. According to the survey results, the company believes that the growth of the insurance industry will go through three stages: first, the manpower-driven stage, that is, the stage of promoting premium growth with manpower growth; The second is the driving stage of the balance between manpower and productivity, which pays attention to both the increase of manpower and the improvement of per capita productivity; The third is the capacity-driven stage, that is, the increase of per capita capacity is used to drive premium growth.

Ping An Insurance believes that the insurance industry is entering the second stage, that is, the stage driven by the balance of manpower and production capacity, because the premium growth model brought by relying on sea tactics is unsustainable.

Improve first-line treatment

"Food is the most important thing for the people" is the slogan put forward by Ping An Insurance executives many times, and the new Basic Law has implemented this will in a new way.

According to insiders of Ping An Insurance, compared with previous performance appraisal and incentive measures, the new Basic Law has changed mainly in three aspects. First, the training allowance for newcomers has been increased. Training allowance is a financial subsidy provided by insurance companies to newcomers who have been employed for less than one year. Industry data shows that newcomers to insurance companies often lose more than half in the first year. The important reason is that newcomers have no business experience and their basic salary is too low to maintain a basic life.

Secondly, Ping An Insurance will increase performance bonuses for some senior marketers who have been employed for more than three years. In the past, such senior marketers mainly relied on commission income.

Thirdly, in the development of marketing organization of insurance companies, Ping An Insurance will give certain incentives to business teams and encourage business departments to bring out high-performance teams.

Office expenses may be further tightened.

Resources and expenses should be tilted to the front line. Where does the money come from? It is understood that Ping An Insurance may further control costs in the background. According to insiders, the background of an insurance company includes administrative, operational and management departments, which is the rear area of the insurance company.

"With the slowdown in premium growth, it is possible for Ping An to deeply tap the potential of existing back-office personnel and will not expand on a large scale." An industry insider said that the branches of Ping An Insurance in some places have been "out but not in".

Tips for wise choice: insurance companies seek new development models, balance manpower and production capacity, and pay attention to the improvement of per capita production capacity while increasing manpower. The comprehensive financial backup platform built by Ping An Insurance in recent years will also play a greater role in reducing costs and replacing manpower.