Requirements: summary of project plan implementation and follow-up lectures

Project planning model essay human resources

A, the project plan model essay preface:

Project plan: As a rapidly developing industry in today's society, the development of human resources has been paid more and more attention by enterprises and individuals. Economic development depends to a great extent on the active degree of talent flow. However, the development of human resources media in Yunnan is relatively immature and lags behind the needs of social and economic development. Therefore, it provides a broad market space for the development of human resources media. With the development of social economy in Yunnan, the market space of human resources media will be broader in the future.

Second, the market analysis

In 2004, the total revenue of the major human resources media markets in Kunming was about 150,000 yuan, which will increase at the rate of 15% every year. Among them, Worry-Free Future (Spring City Evening News) accounts for about 1/10,000 yuan, Scholars List accounts for about 900,000 yuan, Job Search Easy (Yunnan Information News) accounts for about1/10,000 yuan, and Metropolitan Times accounts for about110,000 yuan. By 2008, its total market will reach about 24 million yuan.

Among all kinds of job-seeking channels, the talent market accounts for 35%, newspaper media accounts for 23%, network accounts for 17%, friend introduction accounts for 18%, and other channels account for 7%. Judging from the development of job-seeking channels in recent years, the proportion of newspaper media and online job-seeking will continue to increase.

Note: Media revenue in 2004 only included advertising and distribution revenue, excluding the development of other projects.

Advantages and disadvantages analysis

Advantages and disadvantages of competitors

Worry-free future China's first human resources media, with brand advantages; National distribution, rich foreign customer resources; High cost leads to high advertising cost and high entry cost for small and medium-sized customers; Foreign media are restricted in the export of labor services and other projects.

Yunnan's professional human resources media, with early intervention time, certain customer resources and mature layout; Small circulation, limited recruitment effect, lack of high-end readers, lack of innovation, investors pay attention to short-term benefits, and have no clear understanding of the long-term development of media; The decision-making process is more casual.

The elite list has low cost and poor reputation.

Other daily newspapers (Life News, Yunnan Information News, Spring City Evening News and Metropolitan Times) are published together with the daily newspapers, with large circulation and little information. Generally, the recruitment information is in two editions.

Third, SWOT analysis

Our advantage

1, personnel composition

After half a year, the monthly sales increased from less than 200 at the beginning to 12000. Understand the human resources media in the province, know the advantages and disadvantages of each human resources media, and be familiar with the operation of human resources media.

Maintain a good relationship with the talent market in the province and have good human resources in the government departments.

Have innovative management consciousness, and have their own unique methods in newspaper marketing.

Good interpersonal relationship among various media, able to quickly organize the required personnel;

Strong management, organization and management skills.

2. Self-positioning

As a new media, we position ourselves in a weak position. Only by constantly catching up with competitors, making use of their mistakes and constantly innovating can we gain a firm foothold in the market.

W disadvantage

Lack of corresponding customer resources, no visibility in the brand;

O- opportunity

1, question:

At present, human resources media pay little attention to distribution channels. In terms of distribution channels, this will be an opportunity for us to open the market quickly.

2. Regional market:

The talent market survey in Kunming shows that migrant workers account for 42%, college students account for 30%, and Kunming locals only account for 28%.

At present, in the training market in Kunming, except for English and computer training and related examination training, 70% of other trainees come from prefectures. It can be said that the main profit income of the training market in the future will come from prefectures. At present, the human resources media in Kunming have not focused on the local market for the time being, and have not realized the key to the future development of the local market. Moreover, the local market will also be the key to the development of other human resources projects, such as media participation in the daily operation of middle schools, labor export, labor and personnel agency and other projects, and the main profits of the media in the future will come from the local market.

3, interpersonal relationship:

The relationship between scholar list and elite list and talent market is very bad.

Poor, while other daily newspapers are only advertising agencies in the talent market. During the "Scholar List", I maintained a very good relationship with the five major talent markets, especially the Kunming talent market.

As the mainstream job-seeking channel, the talent market will play a very important role under the promotion of human resources media.

4, the operation of the media

We will cooperate with Yunnan Labor and Employment Bureau and Yunnan University Employment Guidance Center, which can greatly improve the credibility of the newspaper. This is something that other media can't understand.

T- threat

For our future development, the biggest threat now is that the human resources media such as worry-free future will enter the secondary market first and open the prefecture-level market first. Because the secondary market and prefecture-level market will be the main profit sources of the company.

Fourth, business strategy.

1, enter the market at a low price and quickly occupy readers;

The main profit source of media should come from advertising revenue and the development of human resources projects, and distribution should never be the main profit source.

The layout of the newspaper will be mainly eight pages, so as to reduce the cost of the newspaper and control the printing cost and layout production cost of the newspaper at 0. 3 yuan.

Name price

0 yuan (3 20 days ago. 0 yuan)

Elite list 2. 5 yuan

We 1. 0 yuan

2. Cooperate with five talent markets:

In the early stage of newspaper development, with the help of the relationship with the five talent markets, it expanded the information source and expanded its influence.

3. Cooperating with Yunnan Labor and Employment Bureau and universities in Yunnan Province, requesting these two units to be co-organizers of the newspaper can greatly strengthen the authority and credibility of the contract application and lay a good foundation for our future business development.

4. Set up a professional talent team to prepare for our future business development.

Verb (abbreviation of verb) market strategy

1, newspaper positioning

At present, the newspaper is tentatively divided into eight editions, six editions of recruitment information, two editions of workplace examples, job hunting skills and workplace humor.

Mainly for general job seekers. In the later stage of newspaper development, it will develop to on-the-job job seekers.

2. Channel distribution:

The distribution of human resources media at the entrance of the talent market is divided into newsstands and newspaper vendors, of which newsstands account for 40% and newspaper vendors account for 60%.

At present, other human resources media have not invested too much manpower and material resources in channel layout. After our intervention, we will use a series of reward and encouragement policies to increase the sales of newsstands and newspaper vendors of our newspapers and seize the opportunity in channel distribution.

3. Price positioning

We enter the market at a low price, and the retail price is set at 1. 0 yuan, the wholesale price is quoted at 0. 7 yuan, the newsstand is 0. 8 yuan. Distribution will rely on the distribution team affiliated with the newspaper to reduce costs.

4. Promotion strategy

At the beginning of the release, the recruitment information and job search information will be released free of charge, and the membership card will be handled free of charge.

Cooperate with the talent market, replace the layout with the talent market, and ask the talent market to buy certain newspapers and sell them at the same time with their tickets to improve the popularity of newspapers among job seekers.

Reward newsstands and newspaper vendors, give money to those who sell the most, and help job seekers solve their difficulties within the company's power, because for them, the desire for respect for others is more important than the demand for money, and they should exchange human feelings for their sales growth.

Organizational structure of intransitive verbs

Early stage:

Supervisor 1 person, deputy supervisor 1 person (to be drawn up by the company), 4 salesmen (600 yuan/month), office workers 1 person (500 yuan/month), media and propagandists 1 person (fixed salary, 800 yuan/month);

Later period:

A supervisor

Propaganda department: responsible for the production of relevant publicity materials of the company and handling the relationship with relevant media.

Information Department: responsible for information analysis, statistical data related to human resources business, and providing information support for the company's human resources project development (2 persons).

Customer department: responsible for cooperating with the company on specific talent needs and providing relevant information to the information department.

According to the customer demand and the data provided by the information department, the internship and training courses for students in cooperative middle schools are drawn up.

Cooperate with the local labor market to provide human resources for the company's labor export; (unlimited)

Cooperate with the talent market to facilitate the company to recommend talents.

Training department: according to the information provided by the customer department, formulate relevant courses, train secondary school students, and be responsible for the follow-up of students' internships. (unlimited)

Propaganda Department: responsible for the publicity of the company's cooperation and providing the publicity materials needed by all departments of the company. (2 persons)

Seven. profit model

Within two years of development, the company aims to surpass the list of wise men and take helping the list of wise men as an example. Take May 2005 1 as an example;

1, May 20051—June 2005 1 1. The main income at this stage is the issuance income. After the completion of this stage, the issuance target is 5000 copies/week, that is, 20000 copies/month; Achieve self-sufficiency in newspaper costs and personnel expenses.

2.1February 2005-1February 2006. The main profits at this stage are advertising income, training income and other human resources project income.

At this stage, the distribution target is 8,000 copies per week and 32,000 copies per month. Realize self-sufficiency in newspaper cost, personnel expenditure and newspaper layout purchase expenses.

Advertising revenue: The advertising revenue of The Scholars in 2004 was 640,000 yuan (publishing revenue was 6.5438+0.6 million yuan), and the company's advertising revenue target at this stage is 700,000 yuan.

Training income: In 2004, the training income of "Scholar List" was 654.38+10,000 yuan. If the company matures in the local market, the training income target at this stage is 500,000 yuan and the profit is 300,000 yuan.

Market income of technical secondary school: After 2006, the company's main profit should be transferred to the income of human resources projects, rather than distribution as the main income. Among them, the middle school market accounts for 50% of the company's profits. There are 3 1 technical secondary schools and 6 vocational high schools in Kunming, and the total number of students in the country is about 8,000. With the increasingly difficult employment in secondary schools, it will be more difficult to recruit students. So at present, the government has liberalized the management of secondary schools, and it is up to the secondary schools to decide for themselves.

If we can take the lead in exploring the prefecture-level market, it will greatly promote cooperation with secondary schools. At present, the main students in technical secondary schools are rural students from various states. After developing the prefecture-level market and accumulating a certain popularity, we will make greater achievements in cooperation with secondary schools.

Take the cooperation with Yunnan Grain School as an example: the headmaster of Yunnan Grain School agreed to cooperate with human resources related units in all directions. 200 1, the number of students in the school 1200, more than 800 in 2002, and only more than 600 in 2003. It is becoming more and more difficult to recruit students, but he realizes that it is mainly difficult to find employment in secondary schools. At that time, I proposed to cooperate with them in the employment of students, so that the school promised 90% employment rate when enrolling students. The school trains students according to the relevant courses and data provided by us. The school accepts 7000 yuan for students in three years, and we account for one third, that is, each student can have 2500 yuan.

At this stage of cooperation, it is necessary to ensure a profit of 2.5 million yuan from middle school cooperation, that is, to ensure that 10 schools cooperate with the company and enroll about 1000 students every year.

Training income: According to the statistics of Kunming talent market, except for English and computer training in Yunnan market, the annual income of other training markets should be around 654.38+0.2 billion (note: this data is unconfirmed). The development of the company in the local market can ensure the company's leading position in this market, and the profit of this piece cannot be determined because there is no exact data now.

Labor export: Take the examples in the list of wise men in 2003 as an example. On June 5438- 10, 2003, 23 migrant workers were recruited in Dayao, Chuxiong, in cooperation with Guangdong Heroes' Association, and 22 of them finally made a trip. Guangdong pays 6,000 yuan, and after deducting the accommodation fees of migrant workers' dormitories, the profit is 3 100 yuan. According to the Spring City Evening News, in 2004, foreign enterprises came to Kunming, attracting 1 10000 workers. If 1 100000 people come, the foreign company will pay a commission of 33 million. There were only 27,000 people in the end.

After the company cooperates in the technical secondary school market, the school buildings vacated after arranging students' internships can be used for the training of workers, which can greatly reduce the cost.

Labor and personnel agency and labor dispatch: after labor export and secondary school employment, related projects that can be operated include labor and personnel agency, including signing labor contracts and purchasing labor insurance in a unified way. After the company reaches a certain scale and has certain experience, it can develop labor dispatch business, and the company charges a certain management fee.

Eight, cost accounting

1. Newspaper cost: Take the first-stage target of 5,000 copies (8 pages) as an example.

The printing cost is 0.2 yuan/copy, and the typesetting cost is 0. 1 yuan; The monthly expenditure is 0.3*20000=6000 yuan.

Purchase cost of serial number: the cost is between 6.5438+10,000 yuan/year and 240,000 yuan/year, and the price of different newspapers is different.

2. Operating expenses

Explanation of project cost

The salary of employees is 6,543,800 yuan per month, and there are 7 employees.

limit

The marketing expenses are 2000 yuan for advertising and rewards.

house rent

This monthly magazine cost 6000 yuan.

Other unpredictable monthly expenses of 5000 yuan.

Nine, recent income:

Take the list of wise men1August as an example.

Issuance income:1-1August, 20,000 copies/month * (0.7-0.3) = 8,000 yuan.

Advertising revenue: 1-6 months, without any advertising revenue.

From June to August, the advertising revenue was 700,000 yuan;

Cooperative training program in secondary schools: learning from profit model.

The training of newspaper distribution team is also a key link. As someone in the industry said, "Yes.

Training, employees can treat one as ten; Without training, ten people may not be able to help. "Domestic general.

Some distribution departments don't pay enough attention to training, and some pay attention to it on the surface, but in fact they don't. Little blue hat is fully aware of it.

The importance of training, the team set up a training director in the second year, and the training funds are increasing every year.

There are also various forms of training. In addition to setting up training schools within enterprises to strengthen internal training,

Teachers will be invited to give lectures, and employees will be sent out to study and so on. Jinghua Times also actively cooperated with the local army.

The distribution backbone will all receive strict military training, live in soldiers' dormitories and conduct closed training in the wild. After five o'clock in the morning

Get up, train until evening, and conduct business training at night, thus cultivating a disciplined and capable person.

Hard-working, and more importantly, a team-oriented distribution team. Strict training for dealers is also an important condition for the success of Jinghua Times.

According to the author's analysis, the training experience of Jinghua Times mainly includes the following points: First, regular training, institutionalized training, and no formalism. Generally speaking, the human resources department of the distribution center regularly trains different personnel as planned to ensure that everyone gains something from the training and encourage everyone to make continuous progress in business and thought. Second, training by turns and rolling, so as not to delay the normal work of newspaper distribution.

Will the training delay the normal publication of newspapers? This is something that some newspapers worry about. The rotation training and staggered training of Jinghua Times not only carried out the training, but also ensured the normal development of the distribution, and the training work was correct. The third is to replace the old with the new, to replace the advanced with the backward, to teach experience by hand, and to have intimate training exchanges. In order to ensure the training effect, Jinghua Times does not engage in dogmatism, but adopts representation statement, so that the typical examples displayed in the distribution can tell their personal experiences and practices. These experiences are useful and lasting.

The fourth is leadership review, supervision and inspection. The leaders of Jinghua Times attached great importance to this training. President Wu Haimin, deputy general manager Tan Junbo, director of the distribution center Jin Fengfen and others often personally participate in training mobilization and attend the military parade summary meeting.