Brief introduction of Lu, founder of Shenzhen housekeeping service company

She has a master's degree in botany, participated in satellite data collection, and was the first boss to graduate from the domestic industry in Shenzhen. Lu, 20 years old, is now the chairman of Shenzhen Home Economics Company and has experienced a completely different life at different stages.

Regarding the ups and downs of life, Lu said: "Life is not always what we want. Opportunity after opportunity pushes us forward. But since we have gone so far, we must go well. Of course, if you are not satisfied, you must jump out of the box of imprisonment in time. "

Lu was born in Hefeng County, Hubei Province. His mother is a farmer and his father is a teacher. When filling in the college entrance examination volunteers, the father who rarely worried about his daughter advised Lu: "The conditions at home are not good. Please apply for an agricultural major and have a scholarship. " Stubborn Lu wrote "Huazhong Agricultural University" on her wish, although she was reluctant. After graduating with honors, Lu taught at Hefeng Agricultural School for three years. In the past three years, in addition to obtaining the honorary certificate of "Advanced Worker in Poverty Alleviation", she also found an important supporter of the future family business-the current husband. "At that time, he was a graduate student, so we all played with masters, and I was an undergraduate. This makes me very moved. " It is this kind of opportunity and motivation that in 199 1 year, Lu was admitted to the "Botany" graduate student of Northwest University who was very interested in his undergraduate course.

Professional unpopular, plus just gave birth to a child at that time, this job is not easy for Lu who graduated from 1994. After some tossing, she entered the 504 original space department where her husband was, and studied satellites that she had never touched before. "My job is to collect industry trends. Everything is new to me. I need to learn from scratch, and I have to take care of the children. It was really hard at that time. " However, during her four years working in the Ministry of Space, she never understood the DOS operating system, and was able to make a large website independently. At the same time, she won the "first prize of scientific and technological information research" awarded by the Ministry of Space, and her indomitable character once again played a role.

She has written articles such as Berberine Accumulation in Rhizoma Coptidis and Progress of Semiconductor Refrigerator. Lu explained this: "In my life, it seems that I have started to challenge again without any accumulation. It's just that I have to do my best in everything, so I feel that every step is very practical. " "During my work in the Ministry of Aeronautics and Astronautics, I always thought that collecting industry trends would never master the most substantial things in this line. I am dissatisfied with such a job and always feel that there is no place to do it. " Despite all kinds of "ideas" in my heart, my husband has a stable income and children to take care of at home. These most realistic things kept "repressed" in her life at that time.

1996 is over, here comes the opportunity. My husband "turned around" in France, the United States, Japan and other places on business. When he came back, he told his wife, "Besides doing technology, I also want to study management outside.". Gao Lian recalled: "I was really happy. I'm afraid there is no excuse. He hit it off and went out. " 1998, the child is 4 years old, and the husband and wife resolutely broke the "big pot" of state-owned enterprises and came to Shenzhen.

Lu, a 32-year-old graduate student in botany, began to look for a job again, and it soon arrived in April 1999. "I met a friend by chance. She told me that the housekeeping company is good because any company in the newspaper has transfer information, but the housekeeping company has not transferred it. " This hazy idea "hit" He Lu, and she thought, "Why not try? Without any relevant experience, they often "dress up" as customers and employees to "steal information" and accumulate experience in one or two better domestic companies at that time.

1On April 20th, 1999, Lu and his friends scraped together nearly 30,000 yuan, rented a two-bedroom apartment less than 50 square meters above the former Western Labor Market as an office, and a single room less than 30 meters as an employee dormitory. They recruited less than 10 employees in the labor market, bought some furniture in the second-hand market, and moved computers, drinking fountains and sofas from their friends' homes. Their first business appeared three days later, on April 23, "I will remember that day all my life!" " A customer who lives in Nanyou has booked an hourly job with us for one and a half years. Although the agency fee is only 400 yuan, we specially bought a bunch of flowers and sent them to our customers' homes, which made them very embarrassed! In 2000, Lu's partner left the housekeeping company because her husband's business was getting bigger and bigger and needed manpower.

Gao Lian started to fly solo. "At that time, I really thought that I would quit, which was too embarrassing." Gao Lian still has a lingering fear in retrospect. "But I can persist because many aunts in my husband's hometown have been invited to work by us. What will they do if I quit? " Lu Gao Lian emphasized that it was the "sense of responsibility" that kept her from starting a business, and it was also the "sense of responsibility" that kept her going until now.

By the end of 200 1, Lu and her "daily housekeeping" finally waited for "spring", and she also found the "first bucket of gold" in business. "The previous accumulation will not be in vain. For example, the exquisite leaflets we made, the' standardized service' we have always adhered to, and the humanized management have paid off in this year, and more and more customers. "

In addition to "persistence" and "accumulation", when analyzing the success of daily housekeeping, Lu mainly attributed it to the unique wisdom of creating wealth in that year, that is, what she said was "based on high-end from the beginning". In 2000, Lu and her daily housekeeping made a "signboard" of "Anhui laid-off women workers as aunts". Speaking of this idea, she was a little excited: "At that time, I saw that many laid-off women workers in the mainland had no jobs, so I wanted to recruit them to Shenzhen as waiters. After all, they worked in factories in the city. Many of them are literate, skilled and sociable, and they still have advantages compared with the average rural elder sister. " The idea was quickly put into action, and "Anhui laid-off women workers became aunts" was really "fire" in Shenzhen that year. It is said that the average monthly income of nannies in Shenzhen was around 300 yuan in 2000, and these laid-off female nannies often got 1000 yuan.

In the same year, another "high-end" initiative of Lu was to invite more than 10 graduates from a secondary vocational school in Lipu, Guilin, Guangxi to practice in the company. "The mode of being a tutor and nanny has attracted the attention of many high-end customers. At that time, it could be said that the supply was in short supply. " Now, Lu's rebellious personality of "never being satisfied with the status quo" still erupts from time to time. She told reporters that a "second venture" is currently under way, that is, the employee system is implemented in the company.

What touched her to take this step was the general situation of "unable to retain people and weak training" in the domestic industry. "Now, our company and the nanny sign labor contracts like enterprises, and the nanny becomes a full-time employee of the company. Like all other' part-time' employees, they can receive the' salary' issued by the' unit' and other employee benefits every month. Employers recruit nannies without paying management fees, referral fees and labor dispatch fees. The amount of labor costs depends on the technical level of the nanny. Every month, the employer can directly enter the labor fee into the account of the housekeeping company. " Lu said that the "employee system" may make employers increase some employment costs, but the "reward" is a more stable and well-trained nanny.

Regarding the concept of wealth creation, Lu concluded, "My definition of success is that it must be decomposed step by step, and each stage has a relatively successful goal. For example, at present, the employee system experiment is tenable, which is the latest success. In this way, life will move on. " 1989, that is, the second year after Lu graduated from undergraduate course, she went to the countryside to help the poor for half a year while teaching at Hefeng Agricultural School in Hubei Province. The harvest of this half year is an honorary certificate of "advanced poverty alleviation worker". Lu recalled: "At that time, the leader of the poverty alleviation team joked that he had never seen a girl so tanned! However, to be honest, I don't feel black myself. Maybe I can bear hardships! "

In the early days of daily housekeeping, business was not ideal because of lack of fame. In order to expand publicity, Lu and her companions carried out a "carpet bombing" by distributing leaflets everywhere. "It's funny to think of it. We went to the major real estates in Shenzhen and took the elevator to stuff leaflets under the door. We have been targeted by security guards through cameras. Therefore, we have been' caught' by them many times! "

"At that time, the company's house rent added up to more than 3,000, the house rent at home was more than 1000, and the children went to kindergarten 1000, plus living expenses and company expenses," Lu counted with his fingers. "My husband earns less than 6,000 yuan a month, and I really feel stretched."

For the "small success" in today's career, the reason is attributed to the "inclusive" mentality. "My original personality was very strong, rebellious and picky." Lu commented on himself, "But since I started a company, especially a housekeeping company, I feel that my edges and corners have been smoothed a lot and my mentality has been much more peaceful. My biggest feeling is that the word' tolerance' is very important to both the company and the family. "

Therefore, Lu gave the aunts more free space in the company, and let them get rid of the habitual nanny concept psychologically. "We almost never call them' nannies', but always call them big sisters, aunts or waiters, which makes us feel much more cordial." At home, she also tries to get along with her family with tolerance everywhere. "The biggest performance is to communicate with my husband and children often. Every year during the Chinese New Year, my husband and children will discuss and set goals for the next year, and then strive to achieve them in the coming year. " For this tolerant character, a friend of mine once said, "Although she is a woman, she is more open-minded than many men."