Shenzhen Auto Information: Clever use of short video marketing will affect the car purchase demand of the main population after the 1980s and 1990s!

With the popularity of 5G communication in China, the post-80s and post-90s have become the main consumers of automobiles. In order to meet the demand of new generation car buyers such as Tik Tok, Bi Li Bi Li, Aauto for short video content (different from traditional graphic content) more quickly, major automobile dealers in Shenzhen have increased their investment in video content to divert customers and transform sales leads.

Editor-in-Chief of Shenzhen Automotive Information? @ 丫丫丫丫丫丫丫丫丫丫丫丫丫丫𰶯𰶯𰶯𰶯𰶯200111 Visited three exclusive stores of 4S in Shenzhen: BMW, Audi and Guangqi Honda, and interviewed decision makers including general manager, marketing director, sales director and key account manager. Respondents are aware of the importance of short video publicity.

The 5S service center of Shenzhen chipao automobile sales & service co., ltd is located near dachanwan, Xixiang avenue, Baoan district, Shenzhen, with an area of nearly 20,000 square meters and a construction area of more than 20,000 square meters. It is the latest global standard of BMW and the flagship 5S store in South China.

Shenzhen Jinlong Audi integrates vehicle sales, maintenance service, spare parts supply, information feedback and used car distribution. At present, it is the first city exhibition hall certified by FAW-Volkswagen Audi in South China. The exhibition hall covers an area of over 20,000 square meters and is designed and built according to the latest and highest standards of Audi in the world.

Guangqi Honda Anxin Store is located in Jia Jinlong Automobile City, Nanshan District, Shenzhen. It is a modern automobile sales service store integrating vehicle sales, after-sales service, spare parts supply and information feedback.

In the online "Post-90 s Crowd Insight Report", the biggest point is: post-90 s surpassed post-80 s and became the mainstream of the Internet!

In the eyes of the above-mentioned 4S stores, both the post-80s and the post-90s are the "main car buyers", while traditional media (media) such as TV stations, newspapers and magazines, outdoor brands, etc. have been unable to influence and influence this group, because they rely more on the Internet and rely on videos and short videos to kill time and acquire new knowledge.

QuestMobile data shows that as of July 2020, the post-90s generation reached 362 million, surpassing the post-80s generation in an all-round way. At the same time, as an Internet aborigine, the post-90s generation's dependence on the Internet continues to deepen, and the monthly online usage time exceeds 1 10,000 minutes, up by 26.6% year-on-year, and the average daily usage time is close to 7.5 hours.

In leisure life, video websites are very popular, especially in Tik Tok and Aauto Quicker, with an average monthly usage time of more than 65,438+0,000 minutes and an average monthly usage of more than 250 times. Among post-90s users, Tik Tok and Aooutlets are absolute "time killers".

According to the interview with Shenqi Information, at present, all stores in 4S have increased their investment in short video marketing, but they have not introduced a third-party professional video content production company for unified packaging planning. The main video content is company activity tidbits, new car listing videos, and employees' spontaneous car purchase preferential information, so it is difficult to produce short video content with screen explosion.

So what everyone is interested in is "Shenzhen Auto Information: Clever use of short video marketing, affecting the car purchase demand of the main population after 80 s and 90 s!" This topic is very interesting, and the expectation is high: it not only affects the car purchase demand of the main population after 1980s and 1990s, but also needs to produce a large number of explosive video content to obtain certain user conversion. (unfinished, to be continued! )

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.