What car is the horsehead sign?

The car marked with the horse's head is Baojun.

The trademark pattern design of Baojun brand is consistent with the brand name "Baojun" in sound and shape, with "horse's head" as the main element of the brand logo, which expresses the meaning in form, highlighting the creative idea of combining traditional elements of China with modern composition forms.

It fully embodies the brand spirit of "optimistic, enterprising, steady, reliable, smart and confident". In logo, the horse head holds its head high and pays tribute to millions of car owners and users in China on behalf of enterprises and brands.

Brand culture of Baojun Automobile;

1, positioning

Baojun Automobile is positioned as a "reliable partner". The brand positioning of "reliable partner" is friendly, easy to spread, intuitive and metaphorical, which fully explains the belief of "fully integrating shareholder resources and developing independent brands from a high starting point" of SAIC-GM-Wuling, so as to create a new benchmark of joint venture value that is deeply loved by consumers.

2. Spirit

Baojun brand takes "optimistic, enterprising, steady and reliable, smart and confident" as its brand spirit. Brand vision: to provide products and services with value for money and meet the dual needs of consumers in work and life.