How to enter the internet operation industry without experience?

No experience in entering the Internet operation industry;

(1) Experience in content production

Writing Weibo, making short videos, tweeting on official WeChat account, answering Zhihu's questions, writing short books and writing articles are all experiences of content production. These experiences are worth showing. You can directly display data and show your own business results; You can also start with your works directly and attach some of your most popular works.

Before turning one's interest into work, one should strive to be a producer and participant in this field, rather than a consumer and disseminator.

(2) Community operation experience

There are plenty of opportunities waiting for you to explore, such as moderators of online forums, members of paid communities, bar owners of Baidu Post Bar, hosts of Supertalk in Weibo, administrators of V+ members in Weibo and so on.

You can even try to build an interest community of 50- 100 people, set up group rules, invite mechanisms, discuss topics and so on.

(3) Deep experience

The "deep experience" here means "having a deep understanding of knowledge in a certain field/having a deep experience in using a certain type of app".

Many companies will point out in their recruitment requirements that "heavy users of their products are given priority" and "they have a deep understanding of xxxx (the company's business field)".

Classification of operation work:

Internet operation is mainly divided into four categories: product operation, activity operation, content operation and user operation. According to the nature of the industry and the company, it is divided into several sub-posts, such as new media operation and community operation.

Product operation: according to the user experience, continuously optimize the product, feedback the optimization suggestions to the product and technology, and improve the relevant data of the product through a series of operation means.

Content operation: build a virtuous circle around the production and consumption of content, constantly improve all kinds of data related to operation, and realize the process of attracting traffic, cultivating potential users and guiding transformation.